Luxury Affair is an Instagram brand page founded in 2015.
Bojan Ajkovic is making an impact on Instagram with his popular Luxury Affair brand, where he teaches others how to expand their reach. With lessons learned, strong strategies, and a bright future ahead, Bojan is ready to re-grow his brand stronger than ever. Re-grow? Yes! Keep reading to find out why.
Can you tell us about yourself?
My name is Bojan Ajković. I’m a social media influencer and use Instagram to expand my reach and share my passion for the luxury lifestyle. I am 28 years old, I started my career as economist. As life would have it, my path turned, and I’m now a social media influencer.
When did you start building your brand? What drew you to this idea?
It started because I have a passion for the luxury lifestyle. I branded a page back in 2015 called @Luxury_Affair. It started easily enough, and at the time I was simply reposting everything that I found on the topic in one central location. I included luxury cars, yachts, luxury hotels, and even exotic destinations.
Day by day, my audience started to grow. Soon it became massive and I reached over 100k followers. Large brands started to connect with me, like @danielwellington watches and @cadillac cars. I was shocked because I couldn’t believe they would reach out to me that way.
I started earning money with ads from big companies and saw $2,000 to $3,000 a month. Once I reached over 380,000 followers, I started a new business with my brother and deleted the account. Big mistake. I felt empty because I actually loved the process and the journey.
I decided to get back into doing it because I have such a passion for the topic. At the end of 2019, I started to build my brand Luxury Affair again. Only, this time it was harder. That took the fun out of it because everybody was saturating the market. I stopped posting regularly, which was a mistake.
With the COVID-19 situation and being in lockdown, I started to post a lot again and got into the process. Sometimes, I’d post 10x a day. I reached for every strategy I knew from previous experience, and in only three months I saw a drastic change. My posts were going viral. It was amazing. With only 15k followers, I’d still get 200k-300k views on videos. On IGTV sometimes I’d see 500k views.
That must have been hard to delete it all, walk away, and realize you missed it. Starting overtook time. What do you believe made the difference this time around?
Yes, it was heartbreaking having to start over. And I thought it would be easier. At the beginning of re-growing my brand, it was depressing, but I always believed I would make it again!
You have to work hard on your plan, be consistent, and believe. Momentum will follow! Knowing the right strategies helps, too. Today, I get a bunch of inquiries from new businesses for promotions. I also have a lot of people ask me how I did it. I’ve done some consulting and helped others.
The message of thanks I get is endless, and that makes me happy. I decided to make Instagram my full-time job. I’m going to teach others about growing and branding on social media, specifically Instagram.
What do you see happening with Instagram right now?
There are huge opportunities on Instagram with IGTV. They’re pushing longer videos, like YouTube. I think YouTube will one day be less popular. And in some countries, REELS (Instagram’s answer to TikTok) has started.
What this means is that five years from now, we’ll have everything in one place, Instagram. I currently get business inquiries about advertising, but don’t accept them because I have a bigger vision for my brand, Luxury Affair. I’ll reveal that in the future.
Do you have a message for those thinking about getting started on Instagram?
My message for everyone would be: THE BEST TIME TO START WAS IN 2010, THE SECOND BEST TIME IS NOW!
Follow Luxury Affair on Instagram : www.instagram.com/luxury_affair
