Armani Diggs is the founder of “Hello Armani” which is an overarching brand and caters to a multitude of businesses. Armani is an expert when it comes to promotion and consulting with small business owners and entrepreneurs. While her “Hello Armani” brand is the umbrella, it’s her F.A.C.E. The Agency brand focuses on consulting with clients.
The goal of F.A.C.E. The Agency is to build partnerships with business owners and to teach them how to promote themselves and improve the way they do business. The most common issue she finds is that new business owners jump in too quickly and don’t start with a solid foundation. Without a solid foundation, the cracks will show eventually.
Prior to creating her own brand, Armani worked with multi-million dollar businesses as a senior training consultant. Taking that experience and knowledge, she now helps small businesses and solopreneurs get their goals straight and understand what goes into strengthening their brand and business.
You’ll also find Armani sharing her wealth of information on a podcast called “Give Yourself a Promotion” where she shares ideas on how business owners can bring their business online to help them expand their reach. She wants people to learn how to package their knowledge and use it to sell their services online and helps them make the pivot.
In the age of COVID, it’s a great way for businesses who are struggling to find new ways to maintain themselves. Speaking of the pandemic, it was a blessing in disguise for her own business, as it forced her to change the way she was running her company. The biggest struggle is in balancing work and home life, but she’s loved the changes that occurred with the transition. It’s a great time to evaluate what’s working and what’s not. There are opportunities for a business to thrive, and she’s ready to show you how.
One of her favorite models is a three-tier system, which allows for lower-priced entry, a mid-range price, and a higher-tier package for people who are ready to scale their business. By working with multiple ranges in her line, she’s able to be hands-off in some aspects and still earn passive income.
Another important aspect of running a business is passion. She reminds prospective entrepreneurs to make sure the business they want to run is something you’re passionate about, because there will be challenges and hard work, and that passion will drive you when you need it to most.
If you’d like to learn more about Armani Diggs and the ways she can help your business grow, you can find her at F.A.C.E. The Agency. Be sure to keep an eye out for her big launch in October 2020 — Package Your Knowledge where she can help you learn to build your business from your specialized knowledge.
