Sundus Ali, a lifestyle influencer from Riyadh with a keen fashion sense and an unwavering love for food. After having kids, she didn’t want to go the traditional route. So, she turned to the internet and started her journey. As a mother of two beautiful children, her life turned truly into a hustle but that doesn’t let her put ambition on hold. At the same time, She understands that crunching at the office for half the day is too daunting. She runs a blog on Facebook and Instagram where she posts about all the things she is passionate about.
Tell us how you created this brand and what was the sole idea behind it.
I jumped on the ‘influencer’ bandwagon in ways that could only be labeled spontaneous. I created my first Facebook page, shared a few posts, and that’s when it officially started. Shortly after, I moved to KSA and set up my business profile on Instagram after getting in touch with a few renowned bloggers and religiously following their suggestions. Today, my followers are nearing 30K and every day is more amazing than the last. Blog_by_sundusali features delicious treats and trendy fashion – it thrives as an extension of everything there is to love about life.
Go in detail and tell us about how your brand works.
For me, fashion tops the list and my audience is a wonderful bunch of kindred spirits who I make sure to keep in the loop, always! From tracking recent trends to tapping other female-centric concepts, there’s something for everyone. Needless to say, I’m in this for the long haul!
What is your giveaway idea through this interview?
I’m no health nut, but I’m pretty particular about fueling my body with the right kind of sustenance. So naturally, I’ve been leaning towards healthier lifestyle choices, which, further down the line, will become a prominent theme throughout my blog.
Explain the challenges you went through while you were working on brand creation. What are the challenges you go through on an everyday basis?
I struggle with self-doubt just like all the other strong ladies out there. There are good days and bad days, and the fear of being scrutinized under the lens can be incredibly unnerving when it comes to brand creation. Nevertheless, I work on myself every day and it pays off!
How do you manage your finances through the services you offer. Any fundings etc received?
Going online is a massive business today and it offers sufficient financial stability. With brand sponsorships, influencers – like myself – can make good money while enjoying what they do. It can be overwhelming, but it’s worth it.
Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?
My goal is to venture deeper into the lifestyle niche, explore further avenues, and create amazing content for my social media family. I strive to grow, learn new things, and excel at what I know while taking my audience along on the journey with me.
What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?
Reaping the benefits of content creation requires commitment, time, and effort. You need to be social, and what you produce should be exciting enough to bring you closer to people in your community. At the end of the day, consistency, skill, and staying relevant are key.
For more information visit: www.instagram.com/Blog_By_SundusAli