Nickie Nougaisse started her career looking to make a difference. Years later, she’s impacting women’s lives in more ways than she’d imagined. With degrees in Psychology, Criminal Justice, Child Delinquency, and Protection, you probably aren’t expecting us to add haircare entrepreneur to the mix. But this strong, thoughtful woman is more than just an advocate and protector of women and children survivors of abuse, she’s also a businesswoman that built a line of products that can now be found in places like Target.

If you’ve ever chased a dream, you know how difficult it can be when you face obstacles every step of the way. One of the things that Nickie did was persevere even in the face of rejection. It was in her continual belief in her business and herself that she grew her brand, scaling it to what it is today.

It’s an interesting combination, indeed. Nickie Nou (as she’s known on social media) was ready to throw in the towel. Her textured hair was damaged beyond belief from years of straightening and processing it. Her hair was singed, chemically burned, and breaking. She decided enough was enough and chose to let her hair grow in naturally and to finally stop loading it with chemicals.

Today, her hair is a halo of healthy curls that pop. What changed? After she stopped processing her hair, she went through a wide range of products, but never found herself satisfied. She finally started to mix batches of natural ingredients in her kitchen until she landed on a combination that her hair loved. And it wasn’t just Nickie that noticed the difference.

Other women asked what she was doing, and even requested batches of their own. What started in the kitchen expanded to her mixing large batches in the garage, and finally finding help to manufacture her product. And speaking of Curls Dynasty, she only uses organic and natural ingredients, so say goodbye to pesky, strong chemicals that do more damage to your hair than anything.

Now her natural hair is healthy and gorgeous, thanks to her line of hair care products. With cleansers that are gentle, conditioners that help with detangling, and leave your hair nourished and moisturized, to masques that conquer intense dryness or other frustrations, the Curls Dynasty line is perfect for targeting your hair headaches.

She had to relearn about her own hair since she’d been treating it for so long and processing it. It was a fascinating journey as she started to recognize what helped it and what didn’t. For instance, she has extremely dry hair and found nourishing and quenching ingredients made a world of difference. Also, her hair dried out quickly. By learning what worked and what didn’t, she was able to create products that she was comfortable sharing with others after she’d tested things on herself. Today, you can find Curls Dynasty in multiple locations, along with Target. Check Curls Dynasty out online, today.

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Maya Reed covers entrepreneurship, small business strategy, and founder playbooks for CEO Medium.

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