Cass D’Alessandro is the founder and content creator behind Loving Life With Cass, an online brand that uses the elements of adventure travel to help its audience love their lives. 

Through her passion for wellness and her love for adventure travel, Cass, creates content that is aimed at helping every community member love their life more. Whether they are exploring far off places or trying to get through another shift at their day job, Loving Life With Cass has blog posts, videos, and other forms of media that can help motivate and inspire.

Cass understands that life is an adventure, and she wants to encourage people everywhere to live their best adventure and create a life that truly makes them happy. Her charming personality, infectious smile, and her talents in content creating has helped women all over the world find happiness in their everyday lives, and we are excited to watch her brand grow in 2021. Let your adventure begin with Cass now. 

Tell us about who you are and what you do.

Hello, I am Cass! I am a traveler, outdoors and wellness enthusiast, book lover, and a creative soul. I am a content creator, and I have built an adventure lifestyle brand around my biggest passion – helping other people love their lives. I create social media posts, videos, newsletters, and blogs that help my community love their lives. 

Cass D’Alessandro

Tell us how you created this brand and what was the sole idea behind it.

The sole idea behind Loving Life With Cass is to help wild spirits, aka adventurous women, love life through inspiring, adventure lifestyle content and fostering a community of like-minded individuals. I started my brand from my own life experiences. I loved to travel more than anything in the world. When I was exploring new countries I would feel this awesome high, and I would feel alive. But then I would come back home and work a 9-5 job that I hated and I would count down the days until my next trip. I knew that if I could bring the elements that I loved about traveling into my everyday life, I would start to feel that high feeling no matter where I was in the world. As I started to act on this thought, I knew that other traveling women could benefit from the lessons I was experiencing so I started my blog, with the hopes that I would be able to help women be happy with their lives, no matter if they were exploring the world, or at home. 

Go in detail and tell us about how your brand works. You may keep this from the audience’s perspective.

My brand is an online presence – I make content (photos, blogs, videos, etc.) for my community that revolve around my brand story and main mission, to help people love life. It is an adventure lifestyle brand, so I do focus on adventure travel, but I also create content about wellness, fashion, career advice, relationship tips, and mental health. 

What is your giveaway idea through this interview? Highlight something that may interest the readers on a one to one basis.

My giveaway idea for this interview would really be that creating a lifestyle that is filled with freedom, adventure and culture is possible for anyone. No matter if you are traveling the world, or you are stuck at home, there is always an adventure to go on and always ways to bring the elements that you love most about travel into your life.

Explain the challenges you went through while you were working on brand creation. What are the challenges you go through on an everyday basis?

I think the biggest challenges that I had to face, and still do face every day on some level, are mostly internal challenges. I can be my toughest critic, and often I try to do everything perfectly. Getting over my need for perfectionism and allowing myself to be human, was one of my hardest challenges I had to work through while building my brand. Once I overcame it, I was able to create more freely and start to see the success that I wanted to see. 

Cass D’Alessandro

Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?

My future vision for Loving Life With Cass is to be able to focus on the community that I am building and be able to foster relationships with the individuals who are benefiting from the content that I am creating. Also, this year I will be launching my podcast, which I am very excited about.

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?

For anyone ready to create the life of their dreams and put out their vision into the world, I would say belief in yourself! No matter what your idea is, there are going to be people, maybe even family members or friends, who will try to discourage you from bringing it to life. This is why it is so important to believe in yourself. Believe in yourself so much that when someone says something negative about your creation, you don’t even hear it. 

If you want to connect with me find me here: 

Blog: www.lovinglifewithcass.com

Instagram: www.instagram.com/cassrose

Facebook: www.facebook.com/lovinglifewithcass 

Pinterest: www.pinterest.ca/LLWCass

Twitter: www.twitter.com/CassDalessandro 

Youtube: www.youtube.com/channel/UCFuBd7udVAmxx9vkzMo3BJQ 

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Founder of CEO Medium. Visionary Entrepreneur.

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