In 2019, you can expect to see Top Score Writing in more states. I am working on marketing strategies to spread the word about the company and its curriculum. Our digital program is expanding from grades 3–5 to grades 2–12. I am also creating new products that will make teaching easier. As for the school, my plan is to help as many kids as possible earn a high school diploma.
I am also building my personal brand. I want to show other women, especially moms, that we can do it all. My goal is to write a book about my story and share practical tips. I also plan to speak around the country and share my story with women everywhere.

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?
My first piece of advice is to have a plan. I did not quit my job and start a business overnight. Instead, I taught during the day and built my writing curriculum at night. I left teaching only after three years, when the business could pay me a salary.
If you have an idea, start small and work on it on the side. It will be double work and very time-consuming, but it can be worth it. For business owners, define your goals and be realistic. Start with small goals, and keep a plan. Do not get discouraged when things go wrong. That is part of learning. Be patient, stay determined, and pray about everything. My faith kept me going and guided me on the journey.
For more information visit:
www.lisacollum.com
www.topscorewriting.com
Lessons in Leadership
I faced people turning against me, stealing my curriculum, copying materials, and questioning my expertise. During the last three or four years, however, things have changed. Schools and teachers gave great feedback, and state-test scores showed strong improvement.
At first, I often second-guessed myself. I felt nervous meeting schools and selling my products. I hesitated to charge much because I lacked confidence. Over time, the results gave me proof. I now feel ready to take both businesses to the next level.
Running the school was also a leap of faith. Before then, I had never been an assistant principal, yet I was running a school with a tough group of students. We started with two kids, and now we are almost at capacity. Education is in my blood. I have wanted to teach since I was five.

WHAT CLIENTS SAY about Lisa :
As principal of a Title I school, I can say this is the best program we have in our building. It is so simple and easy for teachers to follow. They have everything they need for daily lessons and all of the resources are included in the teacher kits. My teachers have the tools they need to feel confident in their teaching. Our ELA scores continue to soar because of this program. Highly effective!
Annemarie Dilbert
Principal — Crosspointe Elementary
Impact and Inspiration
I loved using the Top Score last year! I think my students grew by leaps and bounds. Your beginning of the year training was excellent as well!
My favorite part has been your email communication. You are very helpful throughout the entire school year, and provide great updates to teachers.
Jessica Lynn Harden — Teacher
I am a 4th-grade teacher at A.D. Henderson, and I have been using Top Score Writing for the past 2 years. This is an awesome program. It guides the students through each step in the writing process. It takes the stress out of the test because the students are successful throughout the process. Thank you, Lisa!!!!
Cheryl Rayman Akers — Teacher
How do you manage your finances through the services you offer. Any fundings etc received?
Looking Ahead
Both businesses were self-funded and did not receive any outside funding. I recently hired accountants to manage my finances for Top Score Writing and Coastal Middle and High School. They keep track of my monthly bookkeeping and yearly taxes. As of January 2019, my school received its 501(c)(3) status from the IRS and we are now in the process of working with grant writers to secure outside funding and donations.
Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?
In 2019, you can expect to see Top Score Writing in more states. I am working on marketing strategies to spread the word about the company and its curriculum. Our digital program is expanding from grades 3–5 to grades 2–12. I am also creating new products that will make teaching easier. As for the school, my plan is to help as many kids as possible earn a high school diploma.
I am also building my personal brand. I want to show other women, especially moms, that we can do it all. My goal is to write a book about my story and share practical tips. I also plan to speak around the country and share my story with women everywhere.

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?
My first piece of advice is to have a plan. I did not quit my job and start a business overnight. Instead, I taught during the day and built my writing curriculum at night. I left teaching only after three years, when the business could pay me a salary.
If you have an idea, start small and work on it on the side. It will be double work and very time-consuming, but it can be worth it. For business owners, define your goals and be realistic. Start with small goals, and keep a plan. Do not get discouraged when things go wrong. That is part of learning. Be patient, stay determined, and pray about everything. My faith kept me going and guided me on the journey.
For more information visit:
www.lisacollum.com
www.topscorewriting.com
Lessons in Leadership
I faced people turning against me, stealing my curriculum, copying materials, and questioning my expertise. During the last three or four years, however, things have changed. Schools and teachers gave great feedback, and state-test scores showed strong improvement.
At first, I often second-guessed myself. I felt nervous meeting schools and selling my products. I hesitated to charge much because I lacked confidence. Over time, the results gave me proof. I now feel ready to take both businesses to the next level.
Running the school was also a leap of faith. Before then, I had never been an assistant principal, yet I was running a school with a tough group of students. We started with two kids, and now we are almost at capacity. Education is in my blood. I have wanted to teach since I was five.

WHAT CLIENTS SAY about Lisa :
As principal of a Title I school, I can say this is the best program we have in our building. It is so simple and easy for teachers to follow. They have everything they need for daily lessons and all of the resources are included in the teacher kits. My teachers have the tools they need to feel confident in their teaching. Our ELA scores continue to soar because of this program. Highly effective!
Annemarie Dilbert
Principal — Crosspointe Elementary
Impact and Inspiration
I loved using the Top Score last year! I think my students grew by leaps and bounds. Your beginning of the year training was excellent as well!
My favorite part has been your email communication. You are very helpful throughout the entire school year, and provide great updates to teachers.
Jessica Lynn Harden — Teacher
I am a 4th-grade teacher at A.D. Henderson, and I have been using Top Score Writing for the past 2 years. This is an awesome program. It guides the students through each step in the writing process. It takes the stress out of the test because the students are successful throughout the process. Thank you, Lisa!!!!
Cheryl Rayman Akers — Teacher
How do you manage your finances through the services you offer. Any fundings etc received?
Looking Ahead
Both businesses were self-funded and did not receive any outside funding. I recently hired accountants to manage my finances for Top Score Writing and Coastal Middle and High School. They keep track of my monthly bookkeeping and yearly taxes. As of January 2019, my school received its 501(c)(3) status from the IRS and we are now in the process of working with grant writers to secure outside funding and donations.
Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?
In 2019, you can expect to see Top Score Writing in more states. I am working on marketing strategies to spread the word about the company and its curriculum. Our digital program is expanding from grades 3–5 to grades 2–12. I am also creating new products that will make teaching easier. As for the school, my plan is to help as many kids as possible earn a high school diploma.
I am also building my personal brand. I want to show other women, especially moms, that we can do it all. My goal is to write a book about my story and share practical tips. I also plan to speak around the country and share my story with women everywhere.

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?
My first piece of advice is to have a plan. I did not quit my job and start a business overnight. Instead, I taught during the day and built my writing curriculum at night. I left teaching only after three years, when the business could pay me a salary.
If you have an idea, start small and work on it on the side. It will be double work and very time-consuming, but it can be worth it. For business owners, define your goals and be realistic. Start with small goals, and keep a plan. Do not get discouraged when things go wrong. That is part of learning. Be patient, stay determined, and pray about everything. My faith kept me going and guided me on the journey.
For more information visit:
www.lisacollum.com
www.topscorewriting.com
One of my biggest challenges was learning how to run a business. No one in my family had done it, and I trained to be a teacher. I learned something new each day, from taxes to payroll. I also had to make difficult decisions in unfamiliar areas.
At first, I did everything myself. I copied lessons, assembled binders in my living room, and shipped them to schools. Some people doubted that I was serious or could build a successful business. However, I kept going and proved them wrong.
My daily challenge is balance. I have four children and run two businesses, so there never seems to be enough time. Therefore, I make lists, set priorities, and focus on finishing what matters most each day.
Lessons in Leadership
I faced people turning against me, stealing my curriculum, copying materials, and questioning my expertise. During the last three or four years, however, things have changed. Schools and teachers gave great feedback, and state-test scores showed strong improvement.
At first, I often second-guessed myself. I felt nervous meeting schools and selling my products. I hesitated to charge much because I lacked confidence. Over time, the results gave me proof. I now feel ready to take both businesses to the next level.
Running the school was also a leap of faith. Before then, I had never been an assistant principal, yet I was running a school with a tough group of students. We started with two kids, and now we are almost at capacity. Education is in my blood. I have wanted to teach since I was five.

WHAT CLIENTS SAY about Lisa :
As principal of a Title I school, I can say this is the best program we have in our building. It is so simple and easy for teachers to follow. They have everything they need for daily lessons and all of the resources are included in the teacher kits. My teachers have the tools they need to feel confident in their teaching. Our ELA scores continue to soar because of this program. Highly effective!
Annemarie Dilbert
Principal — Crosspointe Elementary
Impact and Inspiration
I loved using the Top Score last year! I think my students grew by leaps and bounds. Your beginning of the year training was excellent as well!
My favorite part has been your email communication. You are very helpful throughout the entire school year, and provide great updates to teachers.
Jessica Lynn Harden — Teacher
I am a 4th-grade teacher at A.D. Henderson, and I have been using Top Score Writing for the past 2 years. This is an awesome program. It guides the students through each step in the writing process. It takes the stress out of the test because the students are successful throughout the process. Thank you, Lisa!!!!
Cheryl Rayman Akers — Teacher
How do you manage your finances through the services you offer. Any fundings etc received?
Looking Ahead
Both businesses were self-funded and did not receive any outside funding. I recently hired accountants to manage my finances for Top Score Writing and Coastal Middle and High School. They keep track of my monthly bookkeeping and yearly taxes. As of January 2019, my school received its 501(c)(3) status from the IRS and we are now in the process of working with grant writers to secure outside funding and donations.
Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?
In 2019, you can expect to see Top Score Writing in more states. I am working on marketing strategies to spread the word about the company and its curriculum. Our digital program is expanding from grades 3–5 to grades 2–12. I am also creating new products that will make teaching easier. As for the school, my plan is to help as many kids as possible earn a high school diploma.
I am also building my personal brand. I want to show other women, especially moms, that we can do it all. My goal is to write a book about my story and share practical tips. I also plan to speak around the country and share my story with women everywhere.

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?
My first piece of advice is to have a plan. I did not quit my job and start a business overnight. Instead, I taught during the day and built my writing curriculum at night. I left teaching only after three years, when the business could pay me a salary.
If you have an idea, start small and work on it on the side. It will be double work and very time-consuming, but it can be worth it. For business owners, define your goals and be realistic. Start with small goals, and keep a plan. Do not get discouraged when things go wrong. That is part of learning. Be patient, stay determined, and pray about everything. My faith kept me going and guided me on the journey.
For more information visit:
www.lisacollum.com
www.topscorewriting.com
One of my biggest challenges was learning how to run a business. No one in my family had done it, and I trained to be a teacher. I learned something new each day, from taxes to payroll. I also had to make difficult decisions in unfamiliar areas.
At first, I did everything myself. I copied lessons, assembled binders in my living room, and shipped them to schools. Some people doubted that I was serious or could build a successful business. However, I kept going and proved them wrong.
My daily challenge is balance. I have four children and run two businesses, so there never seems to be enough time. Therefore, I make lists, set priorities, and focus on finishing what matters most each day.
Lessons in Leadership
I faced people turning against me, stealing my curriculum, copying materials, and questioning my expertise. During the last three or four years, however, things have changed. Schools and teachers gave great feedback, and state-test scores showed strong improvement.
At first, I often second-guessed myself. I felt nervous meeting schools and selling my products. I hesitated to charge much because I lacked confidence. Over time, the results gave me proof. I now feel ready to take both businesses to the next level.
Running the school was also a leap of faith. Before then, I had never been an assistant principal, yet I was running a school with a tough group of students. We started with two kids, and now we are almost at capacity. Education is in my blood. I have wanted to teach since I was five.

WHAT CLIENTS SAY about Lisa :
As principal of a Title I school, I can say this is the best program we have in our building. It is so simple and easy for teachers to follow. They have everything they need for daily lessons and all of the resources are included in the teacher kits. My teachers have the tools they need to feel confident in their teaching. Our ELA scores continue to soar because of this program. Highly effective!
Annemarie Dilbert
Principal — Crosspointe Elementary
Impact and Inspiration
I loved using the Top Score last year! I think my students grew by leaps and bounds. Your beginning of the year training was excellent as well!
My favorite part has been your email communication. You are very helpful throughout the entire school year, and provide great updates to teachers.
Jessica Lynn Harden — Teacher
I am a 4th-grade teacher at A.D. Henderson, and I have been using Top Score Writing for the past 2 years. This is an awesome program. It guides the students through each step in the writing process. It takes the stress out of the test because the students are successful throughout the process. Thank you, Lisa!!!!
Cheryl Rayman Akers — Teacher
How do you manage your finances through the services you offer. Any fundings etc received?
Looking Ahead
Both businesses were self-funded and did not receive any outside funding. I recently hired accountants to manage my finances for Top Score Writing and Coastal Middle and High School. They keep track of my monthly bookkeeping and yearly taxes. As of January 2019, my school received its 501(c)(3) status from the IRS and we are now in the process of working with grant writers to secure outside funding and donations.
Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?
In 2019, you can expect to see Top Score Writing in more states. I am working on marketing strategies to spread the word about the company and its curriculum. Our digital program is expanding from grades 3–5 to grades 2–12. I am also creating new products that will make teaching easier. As for the school, my plan is to help as many kids as possible earn a high school diploma.
I am also building my personal brand. I want to show other women, especially moms, that we can do it all. My goal is to write a book about my story and share practical tips. I also plan to speak around the country and share my story with women everywhere.

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?
My first piece of advice is to have a plan. I did not quit my job and start a business overnight. Instead, I taught during the day and built my writing curriculum at night. I left teaching only after three years, when the business could pay me a salary.
If you have an idea, start small and work on it on the side. It will be double work and very time-consuming, but it can be worth it. For business owners, define your goals and be realistic. Start with small goals, and keep a plan. Do not get discouraged when things go wrong. That is part of learning. Be patient, stay determined, and pray about everything. My faith kept me going and guided me on the journey.
For more information visit:
www.lisacollum.com
www.topscorewriting.com
A few years after starting Top Score Writing, I learned about a small private school for middle and high school students who struggled or needed a different path. I wanted to offer an alternative setting, so I purchased the school in 2015 and opened its doors in 2016.
It is a small private school with 10–15 students. I do not agree with a one-size-fits-all approach to learning. Some students need another way to learn, and that is exactly what I provide.

Go in detail and tell us about how your brand works.
Building a Career
Top Score Writing provides teachers with the tools and resources they need to successfully teach writing in the classroom. With the curriculum, teachers have day-to-day lessons they can follow and creative activities that engage the students in the writing process. With our simple, comprehensive, and effective approach to writing, teachers are provided with everything they need to help their students become better writers. The Top Score Writing program includes curriculum for grades 2nd-12th, professional development for teachers and administrators, scoring of papers with descriptive feedback, tutoring, and ongoing teacher support and updates through email and social media.
What is your giveaway idea through this interview?
A free writing starter kit (downloadable PDF) that includes lessons and activities for a 2nd-12th grade. Please visit TSWstarterkit.com to download your free writing starter kit.
Explain the challenges you went through while you were working on brand creation. What are the challenges you go through on an everyday basis?
One of my biggest challenges was learning how to run a business. No one in my family had done it, and I trained to be a teacher. I learned something new each day, from taxes to payroll. I also had to make difficult decisions in unfamiliar areas.
At first, I did everything myself. I copied lessons, assembled binders in my living room, and shipped them to schools. Some people doubted that I was serious or could build a successful business. However, I kept going and proved them wrong.
My daily challenge is balance. I have four children and run two businesses, so there never seems to be enough time. Therefore, I make lists, set priorities, and focus on finishing what matters most each day.
Lessons in Leadership
I faced people turning against me, stealing my curriculum, copying materials, and questioning my expertise. During the last three or four years, however, things have changed. Schools and teachers gave great feedback, and state-test scores showed strong improvement.
At first, I often second-guessed myself. I felt nervous meeting schools and selling my products. I hesitated to charge much because I lacked confidence. Over time, the results gave me proof. I now feel ready to take both businesses to the next level.
Running the school was also a leap of faith. Before then, I had never been an assistant principal, yet I was running a school with a tough group of students. We started with two kids, and now we are almost at capacity. Education is in my blood. I have wanted to teach since I was five.

WHAT CLIENTS SAY about Lisa :
As principal of a Title I school, I can say this is the best program we have in our building. It is so simple and easy for teachers to follow. They have everything they need for daily lessons and all of the resources are included in the teacher kits. My teachers have the tools they need to feel confident in their teaching. Our ELA scores continue to soar because of this program. Highly effective!
Annemarie Dilbert
Principal — Crosspointe Elementary
Impact and Inspiration
I loved using the Top Score last year! I think my students grew by leaps and bounds. Your beginning of the year training was excellent as well!
My favorite part has been your email communication. You are very helpful throughout the entire school year, and provide great updates to teachers.
Jessica Lynn Harden — Teacher
I am a 4th-grade teacher at A.D. Henderson, and I have been using Top Score Writing for the past 2 years. This is an awesome program. It guides the students through each step in the writing process. It takes the stress out of the test because the students are successful throughout the process. Thank you, Lisa!!!!
Cheryl Rayman Akers — Teacher
How do you manage your finances through the services you offer. Any fundings etc received?
Looking Ahead
Both businesses were self-funded and did not receive any outside funding. I recently hired accountants to manage my finances for Top Score Writing and Coastal Middle and High School. They keep track of my monthly bookkeeping and yearly taxes. As of January 2019, my school received its 501(c)(3) status from the IRS and we are now in the process of working with grant writers to secure outside funding and donations.
Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?
In 2019, you can expect to see Top Score Writing in more states. I am working on marketing strategies to spread the word about the company and its curriculum. Our digital program is expanding from grades 3–5 to grades 2–12. I am also creating new products that will make teaching easier. As for the school, my plan is to help as many kids as possible earn a high school diploma.
I am also building my personal brand. I want to show other women, especially moms, that we can do it all. My goal is to write a book about my story and share practical tips. I also plan to speak around the country and share my story with women everywhere.

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?
My first piece of advice is to have a plan. I did not quit my job and start a business overnight. Instead, I taught during the day and built my writing curriculum at night. I left teaching only after three years, when the business could pay me a salary.
If you have an idea, start small and work on it on the side. It will be double work and very time-consuming, but it can be worth it. For business owners, define your goals and be realistic. Start with small goals, and keep a plan. Do not get discouraged when things go wrong. That is part of learning. Be patient, stay determined, and pray about everything. My faith kept me going and guided me on the journey.
For more information visit:
www.lisacollum.com
www.topscorewriting.com
As a first-year 4th grade teacher at one of the district’s lowest-performing schools, I became the lead writing teacher. I discovered that no resources focused solely on writing were available. As a result, I created my own curriculum.
I worked with students using lessons built from my ideas. Their state writing test pass rate rose from 38% to 95%. I revised the lessons and tested what worked. During the next two years, the pass rate reached 100%.
The following summer, I created writing lesson plans based on classroom experience. Later, as an instructional specialist, I shared them with more than 75 teachers. The schools saw significant gains. After my third child was born, I began online teaching. Soon, people asked how to buy my lessons. I searched for how to start a business in Florida, and Top Score Writing began eight years ago. Today, I work with thousands of schools nationwide.
Opening a Different Kind of School
A few years after starting Top Score Writing, I learned about a small private school for middle and high school students who struggled or needed a different path. I wanted to offer an alternative setting, so I purchased the school in 2015 and opened its doors in 2016.
It is a small private school with 10–15 students. I do not agree with a one-size-fits-all approach to learning. Some students need another way to learn, and that is exactly what I provide.

Go in detail and tell us about how your brand works.
Building a Career
Top Score Writing provides teachers with the tools and resources they need to successfully teach writing in the classroom. With the curriculum, teachers have day-to-day lessons they can follow and creative activities that engage the students in the writing process. With our simple, comprehensive, and effective approach to writing, teachers are provided with everything they need to help their students become better writers. The Top Score Writing program includes curriculum for grades 2nd-12th, professional development for teachers and administrators, scoring of papers with descriptive feedback, tutoring, and ongoing teacher support and updates through email and social media.
What is your giveaway idea through this interview?
A free writing starter kit (downloadable PDF) that includes lessons and activities for a 2nd-12th grade. Please visit TSWstarterkit.com to download your free writing starter kit.
Explain the challenges you went through while you were working on brand creation. What are the challenges you go through on an everyday basis?
One of my biggest challenges was learning how to run a business. No one in my family had done it, and I trained to be a teacher. I learned something new each day, from taxes to payroll. I also had to make difficult decisions in unfamiliar areas.
At first, I did everything myself. I copied lessons, assembled binders in my living room, and shipped them to schools. Some people doubted that I was serious or could build a successful business. However, I kept going and proved them wrong.
My daily challenge is balance. I have four children and run two businesses, so there never seems to be enough time. Therefore, I make lists, set priorities, and focus on finishing what matters most each day.
Lessons in Leadership
I faced people turning against me, stealing my curriculum, copying materials, and questioning my expertise. During the last three or four years, however, things have changed. Schools and teachers gave great feedback, and state-test scores showed strong improvement.
At first, I often second-guessed myself. I felt nervous meeting schools and selling my products. I hesitated to charge much because I lacked confidence. Over time, the results gave me proof. I now feel ready to take both businesses to the next level.
Running the school was also a leap of faith. Before then, I had never been an assistant principal, yet I was running a school with a tough group of students. We started with two kids, and now we are almost at capacity. Education is in my blood. I have wanted to teach since I was five.

WHAT CLIENTS SAY about Lisa :
As principal of a Title I school, I can say this is the best program we have in our building. It is so simple and easy for teachers to follow. They have everything they need for daily lessons and all of the resources are included in the teacher kits. My teachers have the tools they need to feel confident in their teaching. Our ELA scores continue to soar because of this program. Highly effective!
Annemarie Dilbert
Principal — Crosspointe Elementary
Impact and Inspiration
I loved using the Top Score last year! I think my students grew by leaps and bounds. Your beginning of the year training was excellent as well!
My favorite part has been your email communication. You are very helpful throughout the entire school year, and provide great updates to teachers.
Jessica Lynn Harden — Teacher
I am a 4th-grade teacher at A.D. Henderson, and I have been using Top Score Writing for the past 2 years. This is an awesome program. It guides the students through each step in the writing process. It takes the stress out of the test because the students are successful throughout the process. Thank you, Lisa!!!!
Cheryl Rayman Akers — Teacher
How do you manage your finances through the services you offer. Any fundings etc received?
Looking Ahead
Both businesses were self-funded and did not receive any outside funding. I recently hired accountants to manage my finances for Top Score Writing and Coastal Middle and High School. They keep track of my monthly bookkeeping and yearly taxes. As of January 2019, my school received its 501(c)(3) status from the IRS and we are now in the process of working with grant writers to secure outside funding and donations.
Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?
In 2019, you can expect to see Top Score Writing in more states. I am working on marketing strategies to spread the word about the company and its curriculum. Our digital program is expanding from grades 3–5 to grades 2–12. I am also creating new products that will make teaching easier. As for the school, my plan is to help as many kids as possible earn a high school diploma.
I am also building my personal brand. I want to show other women, especially moms, that we can do it all. My goal is to write a book about my story and share practical tips. I also plan to speak around the country and share my story with women everywhere.

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?
My first piece of advice is to have a plan. I did not quit my job and start a business overnight. Instead, I taught during the day and built my writing curriculum at night. I left teaching only after three years, when the business could pay me a salary.
If you have an idea, start small and work on it on the side. It will be double work and very time-consuming, but it can be worth it. For business owners, define your goals and be realistic. Start with small goals, and keep a plan. Do not get discouraged when things go wrong. That is part of learning. Be patient, stay determined, and pray about everything. My faith kept me going and guided me on the journey.
For more information visit:
www.lisacollum.com
www.topscorewriting.com
As a first-year 4th grade teacher at one of the district’s lowest-performing schools, I became the lead writing teacher. I discovered that no resources focused solely on writing were available. As a result, I created my own curriculum.
I worked with students using lessons built from my ideas. Their state writing test pass rate rose from 38% to 95%. I revised the lessons and tested what worked. During the next two years, the pass rate reached 100%.
The following summer, I created writing lesson plans based on classroom experience. Later, as an instructional specialist, I shared them with more than 75 teachers. The schools saw significant gains. After my third child was born, I began online teaching. Soon, people asked how to buy my lessons. I searched for how to start a business in Florida, and Top Score Writing began eight years ago. Today, I work with thousands of schools nationwide.
Opening a Different Kind of School
A few years after starting Top Score Writing, I learned about a small private school for middle and high school students who struggled or needed a different path. I wanted to offer an alternative setting, so I purchased the school in 2015 and opened its doors in 2016.
It is a small private school with 10–15 students. I do not agree with a one-size-fits-all approach to learning. Some students need another way to learn, and that is exactly what I provide.

Go in detail and tell us about how your brand works.
Building a Career
Top Score Writing provides teachers with the tools and resources they need to successfully teach writing in the classroom. With the curriculum, teachers have day-to-day lessons they can follow and creative activities that engage the students in the writing process. With our simple, comprehensive, and effective approach to writing, teachers are provided with everything they need to help their students become better writers. The Top Score Writing program includes curriculum for grades 2nd-12th, professional development for teachers and administrators, scoring of papers with descriptive feedback, tutoring, and ongoing teacher support and updates through email and social media.
What is your giveaway idea through this interview?
A free writing starter kit (downloadable PDF) that includes lessons and activities for a 2nd-12th grade. Please visit TSWstarterkit.com to download your free writing starter kit.
Explain the challenges you went through while you were working on brand creation. What are the challenges you go through on an everyday basis?
One of my biggest challenges was learning how to run a business. No one in my family had done it, and I trained to be a teacher. I learned something new each day, from taxes to payroll. I also had to make difficult decisions in unfamiliar areas.
At first, I did everything myself. I copied lessons, assembled binders in my living room, and shipped them to schools. Some people doubted that I was serious or could build a successful business. However, I kept going and proved them wrong.
My daily challenge is balance. I have four children and run two businesses, so there never seems to be enough time. Therefore, I make lists, set priorities, and focus on finishing what matters most each day.
Lessons in Leadership
I faced people turning against me, stealing my curriculum, copying materials, and questioning my expertise. During the last three or four years, however, things have changed. Schools and teachers gave great feedback, and state-test scores showed strong improvement.
At first, I often second-guessed myself. I felt nervous meeting schools and selling my products. I hesitated to charge much because I lacked confidence. Over time, the results gave me proof. I now feel ready to take both businesses to the next level.
Running the school was also a leap of faith. Before then, I had never been an assistant principal, yet I was running a school with a tough group of students. We started with two kids, and now we are almost at capacity. Education is in my blood. I have wanted to teach since I was five.

WHAT CLIENTS SAY about Lisa :
As principal of a Title I school, I can say this is the best program we have in our building. It is so simple and easy for teachers to follow. They have everything they need for daily lessons and all of the resources are included in the teacher kits. My teachers have the tools they need to feel confident in their teaching. Our ELA scores continue to soar because of this program. Highly effective!
Annemarie Dilbert
Principal — Crosspointe Elementary
Impact and Inspiration
I loved using the Top Score last year! I think my students grew by leaps and bounds. Your beginning of the year training was excellent as well!
My favorite part has been your email communication. You are very helpful throughout the entire school year, and provide great updates to teachers.
Jessica Lynn Harden — Teacher
I am a 4th-grade teacher at A.D. Henderson, and I have been using Top Score Writing for the past 2 years. This is an awesome program. It guides the students through each step in the writing process. It takes the stress out of the test because the students are successful throughout the process. Thank you, Lisa!!!!
Cheryl Rayman Akers — Teacher
How do you manage your finances through the services you offer. Any fundings etc received?
Looking Ahead
Both businesses were self-funded and did not receive any outside funding. I recently hired accountants to manage my finances for Top Score Writing and Coastal Middle and High School. They keep track of my monthly bookkeeping and yearly taxes. As of January 2019, my school received its 501(c)(3) status from the IRS and we are now in the process of working with grant writers to secure outside funding and donations.
Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?
In 2019, you can expect to see Top Score Writing in more states. I am working on marketing strategies to spread the word about the company and its curriculum. Our digital program is expanding from grades 3–5 to grades 2–12. I am also creating new products that will make teaching easier. As for the school, my plan is to help as many kids as possible earn a high school diploma.
I am also building my personal brand. I want to show other women, especially moms, that we can do it all. My goal is to write a book about my story and share practical tips. I also plan to speak around the country and share my story with women everywhere.

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?
My first piece of advice is to have a plan. I did not quit my job and start a business overnight. Instead, I taught during the day and built my writing curriculum at night. I left teaching only after three years, when the business could pay me a salary.
If you have an idea, start small and work on it on the side. It will be double work and very time-consuming, but it can be worth it. For business owners, define your goals and be realistic. Start with small goals, and keep a plan. Do not get discouraged when things go wrong. That is part of learning. Be patient, stay determined, and pray about everything. My faith kept me going and guided me on the journey.
For more information visit:
www.lisacollum.com
www.topscorewriting.com
Background and Early Success
My name is Lisa Collum. I am 36 years old and a mom of four kids: three busy boys, ages 13, 11, and 7, plus my precious baby girl, age 2. I am also a loving wife of 14 years and a proud owner of two educational companies.
After several years teaching in the classroom as a writing coach and specialist, I created my own writing curriculum. It helps students, especially struggling writers. In 2011, I founded Top Score Writing, Inc. Then I worked with local schools to make writing simple and fun.
Since then, I have expanded the business and worked with more than 1,000 schools nationwide. I provide professional development for superintendents, administrators, and teachers. I also purchased Coastal Middle and High School. The school offers flexible schedules, varied curricula, community service projects, frequent breaks, and small-group teaching. Between running two businesses and raising four kids, life is busy!

So was getting involved with ‘Top Score Writing’ a natural step for you and what was the sole idea behind it?
As a first-year 4th grade teacher at one of the district’s lowest-performing schools, I became the lead writing teacher. I discovered that no resources focused solely on writing were available. As a result, I created my own curriculum.
I worked with students using lessons built from my ideas. Their state writing test pass rate rose from 38% to 95%. I revised the lessons and tested what worked. During the next two years, the pass rate reached 100%.
The following summer, I created writing lesson plans based on classroom experience. Later, as an instructional specialist, I shared them with more than 75 teachers. The schools saw significant gains. After my third child was born, I began online teaching. Soon, people asked how to buy my lessons. I searched for how to start a business in Florida, and Top Score Writing began eight years ago. Today, I work with thousands of schools nationwide.
Opening a Different Kind of School
A few years after starting Top Score Writing, I learned about a small private school for middle and high school students who struggled or needed a different path. I wanted to offer an alternative setting, so I purchased the school in 2015 and opened its doors in 2016.
It is a small private school with 10–15 students. I do not agree with a one-size-fits-all approach to learning. Some students need another way to learn, and that is exactly what I provide.

Go in detail and tell us about how your brand works.
Building a Career
Top Score Writing provides teachers with the tools and resources they need to successfully teach writing in the classroom. With the curriculum, teachers have day-to-day lessons they can follow and creative activities that engage the students in the writing process. With our simple, comprehensive, and effective approach to writing, teachers are provided with everything they need to help their students become better writers. The Top Score Writing program includes curriculum for grades 2nd-12th, professional development for teachers and administrators, scoring of papers with descriptive feedback, tutoring, and ongoing teacher support and updates through email and social media.
What is your giveaway idea through this interview?
A free writing starter kit (downloadable PDF) that includes lessons and activities for a 2nd-12th grade. Please visit TSWstarterkit.com to download your free writing starter kit.
Explain the challenges you went through while you were working on brand creation. What are the challenges you go through on an everyday basis?
One of my biggest challenges was learning how to run a business. No one in my family had done it, and I trained to be a teacher. I learned something new each day, from taxes to payroll. I also had to make difficult decisions in unfamiliar areas.
At first, I did everything myself. I copied lessons, assembled binders in my living room, and shipped them to schools. Some people doubted that I was serious or could build a successful business. However, I kept going and proved them wrong.
My daily challenge is balance. I have four children and run two businesses, so there never seems to be enough time. Therefore, I make lists, set priorities, and focus on finishing what matters most each day.
Lessons in Leadership
I faced people turning against me, stealing my curriculum, copying materials, and questioning my expertise. During the last three or four years, however, things have changed. Schools and teachers gave great feedback, and state-test scores showed strong improvement.
At first, I often second-guessed myself. I felt nervous meeting schools and selling my products. I hesitated to charge much because I lacked confidence. Over time, the results gave me proof. I now feel ready to take both businesses to the next level.
Running the school was also a leap of faith. Before then, I had never been an assistant principal, yet I was running a school with a tough group of students. We started with two kids, and now we are almost at capacity. Education is in my blood. I have wanted to teach since I was five.

WHAT CLIENTS SAY about Lisa :
As principal of a Title I school, I can say this is the best program we have in our building. It is so simple and easy for teachers to follow. They have everything they need for daily lessons and all of the resources are included in the teacher kits. My teachers have the tools they need to feel confident in their teaching. Our ELA scores continue to soar because of this program. Highly effective!
Annemarie Dilbert
Principal — Crosspointe Elementary
Impact and Inspiration
I loved using the Top Score last year! I think my students grew by leaps and bounds. Your beginning of the year training was excellent as well!
My favorite part has been your email communication. You are very helpful throughout the entire school year, and provide great updates to teachers.
Jessica Lynn Harden — Teacher
I am a 4th-grade teacher at A.D. Henderson, and I have been using Top Score Writing for the past 2 years. This is an awesome program. It guides the students through each step in the writing process. It takes the stress out of the test because the students are successful throughout the process. Thank you, Lisa!!!!
Cheryl Rayman Akers — Teacher
How do you manage your finances through the services you offer. Any fundings etc received?
Looking Ahead
Both businesses were self-funded and did not receive any outside funding. I recently hired accountants to manage my finances for Top Score Writing and Coastal Middle and High School. They keep track of my monthly bookkeeping and yearly taxes. As of January 2019, my school received its 501(c)(3) status from the IRS and we are now in the process of working with grant writers to secure outside funding and donations.
Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?
In 2019, you can expect to see Top Score Writing in more states. I am working on marketing strategies to spread the word about the company and its curriculum. Our digital program is expanding from grades 3–5 to grades 2–12. I am also creating new products that will make teaching easier. As for the school, my plan is to help as many kids as possible earn a high school diploma.
I am also building my personal brand. I want to show other women, especially moms, that we can do it all. My goal is to write a book about my story and share practical tips. I also plan to speak around the country and share my story with women everywhere.

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?
My first piece of advice is to have a plan. I did not quit my job and start a business overnight. Instead, I taught during the day and built my writing curriculum at night. I left teaching only after three years, when the business could pay me a salary.
If you have an idea, start small and work on it on the side. It will be double work and very time-consuming, but it can be worth it. For business owners, define your goals and be realistic. Start with small goals, and keep a plan. Do not get discouraged when things go wrong. That is part of learning. Be patient, stay determined, and pray about everything. My faith kept me going and guided me on the journey.
For more information visit:
www.lisacollum.com
www.topscorewriting.com
Background and Early Success
My name is Lisa Collum. I am 36 years old and a mom of four kids: three busy boys, ages 13, 11, and 7, plus my precious baby girl, age 2. I am also a loving wife of 14 years and a proud owner of two educational companies.
After several years teaching in the classroom as a writing coach and specialist, I created my own writing curriculum. It helps students, especially struggling writers. In 2011, I founded Top Score Writing, Inc. Then I worked with local schools to make writing simple and fun.
Since then, I have expanded the business and worked with more than 1,000 schools nationwide. I provide professional development for superintendents, administrators, and teachers. I also purchased Coastal Middle and High School. The school offers flexible schedules, varied curricula, community service projects, frequent breaks, and small-group teaching. Between running two businesses and raising four kids, life is busy!

So was getting involved with ‘Top Score Writing’ a natural step for you and what was the sole idea behind it?
As a first-year 4th grade teacher at one of the district’s lowest-performing schools, I became the lead writing teacher. I discovered that no resources focused solely on writing were available. As a result, I created my own curriculum.
I worked with students using lessons built from my ideas. Their state writing test pass rate rose from 38% to 95%. I revised the lessons and tested what worked. During the next two years, the pass rate reached 100%.
The following summer, I created writing lesson plans based on classroom experience. Later, as an instructional specialist, I shared them with more than 75 teachers. The schools saw significant gains. After my third child was born, I began online teaching. Soon, people asked how to buy my lessons. I searched for how to start a business in Florida, and Top Score Writing began eight years ago. Today, I work with thousands of schools nationwide.
Opening a Different Kind of School
A few years after starting Top Score Writing, I learned about a small private school for middle and high school students who struggled or needed a different path. I wanted to offer an alternative setting, so I purchased the school in 2015 and opened its doors in 2016.
It is a small private school with 10–15 students. I do not agree with a one-size-fits-all approach to learning. Some students need another way to learn, and that is exactly what I provide.

Go in detail and tell us about how your brand works.
Building a Career
Top Score Writing provides teachers with the tools and resources they need to successfully teach writing in the classroom. With the curriculum, teachers have day-to-day lessons they can follow and creative activities that engage the students in the writing process. With our simple, comprehensive, and effective approach to writing, teachers are provided with everything they need to help their students become better writers. The Top Score Writing program includes curriculum for grades 2nd-12th, professional development for teachers and administrators, scoring of papers with descriptive feedback, tutoring, and ongoing teacher support and updates through email and social media.
What is your giveaway idea through this interview?
A free writing starter kit (downloadable PDF) that includes lessons and activities for a 2nd-12th grade. Please visit TSWstarterkit.com to download your free writing starter kit.
Explain the challenges you went through while you were working on brand creation. What are the challenges you go through on an everyday basis?
One of my biggest challenges was learning how to run a business. No one in my family had done it, and I trained to be a teacher. I learned something new each day, from taxes to payroll. I also had to make difficult decisions in unfamiliar areas.
At first, I did everything myself. I copied lessons, assembled binders in my living room, and shipped them to schools. Some people doubted that I was serious or could build a successful business. However, I kept going and proved them wrong.
My daily challenge is balance. I have four children and run two businesses, so there never seems to be enough time. Therefore, I make lists, set priorities, and focus on finishing what matters most each day.
Lessons in Leadership
I faced people turning against me, stealing my curriculum, copying materials, and questioning my expertise. During the last three or four years, however, things have changed. Schools and teachers gave great feedback, and state-test scores showed strong improvement.
At first, I often second-guessed myself. I felt nervous meeting schools and selling my products. I hesitated to charge much because I lacked confidence. Over time, the results gave me proof. I now feel ready to take both businesses to the next level.
Running the school was also a leap of faith. Before then, I had never been an assistant principal, yet I was running a school with a tough group of students. We started with two kids, and now we are almost at capacity. Education is in my blood. I have wanted to teach since I was five.

WHAT CLIENTS SAY about Lisa :
As principal of a Title I school, I can say this is the best program we have in our building. It is so simple and easy for teachers to follow. They have everything they need for daily lessons and all of the resources are included in the teacher kits. My teachers have the tools they need to feel confident in their teaching. Our ELA scores continue to soar because of this program. Highly effective!
Annemarie Dilbert
Principal — Crosspointe Elementary
Impact and Inspiration
I loved using the Top Score last year! I think my students grew by leaps and bounds. Your beginning of the year training was excellent as well!
My favorite part has been your email communication. You are very helpful throughout the entire school year, and provide great updates to teachers.
Jessica Lynn Harden — Teacher
I am a 4th-grade teacher at A.D. Henderson, and I have been using Top Score Writing for the past 2 years. This is an awesome program. It guides the students through each step in the writing process. It takes the stress out of the test because the students are successful throughout the process. Thank you, Lisa!!!!
Cheryl Rayman Akers — Teacher
How do you manage your finances through the services you offer. Any fundings etc received?
Looking Ahead
Both businesses were self-funded and did not receive any outside funding. I recently hired accountants to manage my finances for Top Score Writing and Coastal Middle and High School. They keep track of my monthly bookkeeping and yearly taxes. As of January 2019, my school received its 501(c)(3) status from the IRS and we are now in the process of working with grant writers to secure outside funding and donations.
Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?
In 2019, you can expect to see Top Score Writing in more states. I am working on marketing strategies to spread the word about the company and its curriculum. Our digital program is expanding from grades 3–5 to grades 2–12. I am also creating new products that will make teaching easier. As for the school, my plan is to help as many kids as possible earn a high school diploma.
I am also building my personal brand. I want to show other women, especially moms, that we can do it all. My goal is to write a book about my story and share practical tips. I also plan to speak around the country and share my story with women everywhere.

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?
My first piece of advice is to have a plan. I did not quit my job and start a business overnight. Instead, I taught during the day and built my writing curriculum at night. I left teaching only after three years, when the business could pay me a salary.
If you have an idea, start small and work on it on the side. It will be double work and very time-consuming, but it can be worth it. For business owners, define your goals and be realistic. Start with small goals, and keep a plan. Do not get discouraged when things go wrong. That is part of learning. Be patient, stay determined, and pray about everything. My faith kept me going and guided me on the journey.
For more information visit:
www.lisacollum.com
www.topscorewriting.com
How did you become an entrepreneur? Can you tell us a bit about yourself?
Background and Early Success
My name is Lisa Collum. I am 36 years old and a mom of four kids: three busy boys, ages 13, 11, and 7, plus my precious baby girl, age 2. I am also a loving wife of 14 years and a proud owner of two educational companies.
After several years teaching in the classroom as a writing coach and specialist, I created my own writing curriculum. It helps students, especially struggling writers. In 2011, I founded Top Score Writing, Inc. Then I worked with local schools to make writing simple and fun.
Since then, I have expanded the business and worked with more than 1,000 schools nationwide. I provide professional development for superintendents, administrators, and teachers. I also purchased Coastal Middle and High School. The school offers flexible schedules, varied curricula, community service projects, frequent breaks, and small-group teaching. Between running two businesses and raising four kids, life is busy!

So was getting involved with ‘Top Score Writing’ a natural step for you and what was the sole idea behind it?
As a first-year 4th grade teacher at one of the district’s lowest-performing schools, I became the lead writing teacher. I discovered that no resources focused solely on writing were available. As a result, I created my own curriculum.
I worked with students using lessons built from my ideas. Their state writing test pass rate rose from 38% to 95%. I revised the lessons and tested what worked. During the next two years, the pass rate reached 100%.
The following summer, I created writing lesson plans based on classroom experience. Later, as an instructional specialist, I shared them with more than 75 teachers. The schools saw significant gains. After my third child was born, I began online teaching. Soon, people asked how to buy my lessons. I searched for how to start a business in Florida, and Top Score Writing began eight years ago. Today, I work with thousands of schools nationwide.
Opening a Different Kind of School
A few years after starting Top Score Writing, I learned about a small private school for middle and high school students who struggled or needed a different path. I wanted to offer an alternative setting, so I purchased the school in 2015 and opened its doors in 2016.
It is a small private school with 10–15 students. I do not agree with a one-size-fits-all approach to learning. Some students need another way to learn, and that is exactly what I provide.

Go in detail and tell us about how your brand works.
Building a Career
Top Score Writing provides teachers with the tools and resources they need to successfully teach writing in the classroom. With the curriculum, teachers have day-to-day lessons they can follow and creative activities that engage the students in the writing process. With our simple, comprehensive, and effective approach to writing, teachers are provided with everything they need to help their students become better writers. The Top Score Writing program includes curriculum for grades 2nd-12th, professional development for teachers and administrators, scoring of papers with descriptive feedback, tutoring, and ongoing teacher support and updates through email and social media.
What is your giveaway idea through this interview?
A free writing starter kit (downloadable PDF) that includes lessons and activities for a 2nd-12th grade. Please visit TSWstarterkit.com to download your free writing starter kit.
Explain the challenges you went through while you were working on brand creation. What are the challenges you go through on an everyday basis?
One of my biggest challenges was learning how to run a business. No one in my family had done it, and I trained to be a teacher. I learned something new each day, from taxes to payroll. I also had to make difficult decisions in unfamiliar areas.
At first, I did everything myself. I copied lessons, assembled binders in my living room, and shipped them to schools. Some people doubted that I was serious or could build a successful business. However, I kept going and proved them wrong.
My daily challenge is balance. I have four children and run two businesses, so there never seems to be enough time. Therefore, I make lists, set priorities, and focus on finishing what matters most each day.
Lessons in Leadership
I faced people turning against me, stealing my curriculum, copying materials, and questioning my expertise. During the last three or four years, however, things have changed. Schools and teachers gave great feedback, and state-test scores showed strong improvement.
At first, I often second-guessed myself. I felt nervous meeting schools and selling my products. I hesitated to charge much because I lacked confidence. Over time, the results gave me proof. I now feel ready to take both businesses to the next level.
Running the school was also a leap of faith. Before then, I had never been an assistant principal, yet I was running a school with a tough group of students. We started with two kids, and now we are almost at capacity. Education is in my blood. I have wanted to teach since I was five.

WHAT CLIENTS SAY about Lisa :
As principal of a Title I school, I can say this is the best program we have in our building. It is so simple and easy for teachers to follow. They have everything they need for daily lessons and all of the resources are included in the teacher kits. My teachers have the tools they need to feel confident in their teaching. Our ELA scores continue to soar because of this program. Highly effective!
Annemarie Dilbert
Principal — Crosspointe Elementary
Impact and Inspiration
I loved using the Top Score last year! I think my students grew by leaps and bounds. Your beginning of the year training was excellent as well!
My favorite part has been your email communication. You are very helpful throughout the entire school year, and provide great updates to teachers.
Jessica Lynn Harden — Teacher
I am a 4th-grade teacher at A.D. Henderson, and I have been using Top Score Writing for the past 2 years. This is an awesome program. It guides the students through each step in the writing process. It takes the stress out of the test because the students are successful throughout the process. Thank you, Lisa!!!!
Cheryl Rayman Akers — Teacher
How do you manage your finances through the services you offer. Any fundings etc received?
Looking Ahead
Both businesses were self-funded and did not receive any outside funding. I recently hired accountants to manage my finances for Top Score Writing and Coastal Middle and High School. They keep track of my monthly bookkeeping and yearly taxes. As of January 2019, my school received its 501(c)(3) status from the IRS and we are now in the process of working with grant writers to secure outside funding and donations.
Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?
In 2019, you can expect to see Top Score Writing in more states. I am working on marketing strategies to spread the word about the company and its curriculum. Our digital program is expanding from grades 3–5 to grades 2–12. I am also creating new products that will make teaching easier. As for the school, my plan is to help as many kids as possible earn a high school diploma.
I am also building my personal brand. I want to show other women, especially moms, that we can do it all. My goal is to write a book about my story and share practical tips. I also plan to speak around the country and share my story with women everywhere.

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?
My first piece of advice is to have a plan. I did not quit my job and start a business overnight. Instead, I taught during the day and built my writing curriculum at night. I left teaching only after three years, when the business could pay me a salary.
If you have an idea, start small and work on it on the side. It will be double work and very time-consuming, but it can be worth it. For business owners, define your goals and be realistic. Start with small goals, and keep a plan. Do not get discouraged when things go wrong. That is part of learning. Be patient, stay determined, and pray about everything. My faith kept me going and guided me on the journey.
For more information visit:
www.lisacollum.com
www.topscorewriting.com