Women in business are changing how companies grow in 2026. Female leaders are building strong teams, serving customers, and creating useful products. They are also challenging old ideas about who can lead.

Many women leaders combine clear goals with empathy. They listen to employees and act on useful feedback. As a result, teams can work with more trust and focus.

New rules for modern leadership

Successful leaders now value skills over old beliefs. They measure results, support flexible work, and make decisions with better data. In addition, they create paths for more women to enter management and starting businesses.

Women founders often solve problems that others overlook. They understand different customers and build products for wider communities. Their experience can also improve hiring, marketing, and service design.

Building open companies

Inclusion requires more than a statement. Leaders must set fair goals, review pay, and give employees access to mentors. They should also make promotion rules clear. These steps can help talented people advance.

What comes next

The future belongs to companies that welcome many views. Women in business leadership will continue to shape technology, finance, health, and consumer markets. Their progress can help create workplaces that are more creative, responsible, and strong.

For example, women entrepreneurs can grow faster when they share knowledge and build strong networks. Meanwhile, employers can support progress through training, flexible schedules, and clear reviews.

Read more leadership insights at CEO Medium and explore practical resources for open growth.

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Women entrepreneurs are building useful companies and creating new jobs in 2026. Their stories show how clear ideas and steady work can turn small projects into strong businesses.

Many founders begin with a skill or a local need. They test an offer, listen to customers, and improve it over time.

Business ideas that work

Service businesses can start with low costs. Consulting, design, home care, tutoring, and online support can meet steady demand.

Product businesses can also grow. Founders may sell focused products, digital downloads, or subscription services. A narrow audience makes it easier to explain the value.

Lessons from inspiring founders

Successful women entrepreneurs set clear goals and track progress. They ask for help, build useful networks, and keep learning from mistakes.

Growth does not need to happen all at once. Start with one customer problem, deliver a good solution, and reinvest carefully.

Explore more entrepreneurship insights and small business resources.

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If you’ve ever chased a dream, you know how difficult it can be when you face obstacles every step of the way. One of the things that Nickie did was persevere even in the face of rejection. It was in her continual belief in her business and herself that she grew her brand, scaling it to what it is today.

It’s an interesting combination, indeed. Nickie Nou (as she’s known on social media) was ready to throw in the towel. Her textured hair was damaged beyond belief from years of straightening and processing it. Her hair was singed, chemically burned, and breaking. She decided enough was enough and chose to let her hair grow in naturally and to finally stop loading it with chemicals.

Today, her hair is a halo of healthy curls that pop. What changed? After she stopped processing her hair, she went through a wide range of products, but never found herself satisfied. She finally started to mix batches of natural ingredients in her kitchen until she landed on a combination that her hair loved. And it wasn’t just Nickie that noticed the difference.

Other women asked what she was doing, and even requested batches of their own. What started in the kitchen expanded to her mixing large batches in the garage, and finally finding help to manufacture her product. And speaking of Curls Dynasty, she only uses organic and natural ingredients, so say goodbye to pesky, strong chemicals that do more damage to your hair than anything.

Now her natural hair is healthy and gorgeous, thanks to her line of hair care products. With cleansers that are gentle, conditioners that help with detangling, and leave your hair nourished and moisturized, to masques that conquer intense dryness or other frustrations, the Curls Dynasty line is perfect for targeting your hair headaches.

She had to relearn about her own hair since she’d been treating it for so long and processing it. It was a fascinating journey as she started to recognize what helped it and what didn’t. For instance, she has extremely dry hair and found nourishing and quenching ingredients made a world of difference. Also, her hair dried out quickly. By learning what worked and what didn’t, she was able to create products that she was comfortable sharing with others after she’d tested things on herself. Today, you can find Curls Dynasty in multiple locations, along with Target. Check Curls Dynasty out online, today.

The post Psychology, Protection, and Popping Curls with Nickie Nougaisse appeared first on CEO Medium.

The problem wasn’t in making her product, but more so in convincing others to take a chance on her. She was turned down over and over and then saw an opportunity that she thought would be her golden launch. Instead, it was a goose egg when somebody she respected told her that while her idea was “cute” it simply wouldn’t fly. It was the fuel that Nicole used to push harder.

Believing in herself was her number one priority, even when she was told no. One amazing fact worth paying attention to is that Nicole is only 30. She started this process at 27, so if you were looking for your daily dose of inspiration, there it is! UnWined is a growing brand that combines tranquility and a unique product. It’s thriving today, thanks to tenacity and perseverance. This boutique selection of wines brings a sweet twist to a traditional product.

On her clever site at GirlsJustWannaUnWined.com you can learn about her four distinct flavored wines: Finally, After 5, Girls Night In, Mama Needs a Break, and In My Feelings.

Nicole recognizes how hard people work, as 9–5 warriors, and at the end of the day, unwinding means letting go of the day’s stress. Her love of wine led her into this endeavor. Once she found her passion, there was no stopping her. UnWined today is a bounty of delicious flavors captured for women who are looking for new, unique combinations that enhance traditional wine. For example, Finally, After 5 offers an unexpected hint of peach to its base. Girls Night In showcases a mango twist, while In My Feelings hints at the pineapple.

Newly launched, Nicole is watching her dream come to life — even after hearing no, over and over. She knew that by pushing ahead with a product she believed in, she’d reach her goals. Today, she’s seeing those goals come alive.

The most amazing part? It was completely self-funded. Nicole Anderson is a business blessing to women everywhere, showing people how to keep their focus on their end goal, and understanding that hurdles are simply things to go over. They aren’t there to stop you. Each challenge will make you stronger and more determined to find your way. It’s hard, but oh, so worth it.

To learn more about Nicole and UnWined, visit her here.

The post UnWined with Nicole Anderson: How to Keep Going Even When Doors Close appeared first on CEO Medium.

It’s not that Carley doesn’t take the business seriously — she most certainly does. In fact, this smart businesswoman has her hand in three different businesses. Entrepreneurship runs in her family, and she caught the bug early. It’s that by reframing the rules to her business, she realized that she could love operating her business even more.

One business teaches business owners how to run their Etsy shop more businesslike. She says too many people run it like a hobby and don’t understand why it’s not making more money. She helps them with their understanding of ways to make their business run smoother. She also teaches a course about Pinterest, as it’s been a big growth factor that’s impacted each and every one of her businesses. She likes to share her enthusiasm and knowledge with other entrepreneurs.

When she’s not busy with her wedding invitation business she runs with her mother, Carley has a podcast she shares with her husband. They discuss business over a glass of wine and help people understand that business doesn’t have to be completely stress-inducing. There are ways to choose what you do each day so that it works with your flow. Don’t press yourself into believing you have to overwork yourself and obsess about your goals.

Carley is a busy lady…

She’s also involved in another business with a friend, Laney, from Design by Laney. There’s no slowing her down, and yet, even juggling three businesses, she finds time for herself. When she first started her businesses, she thought she had to focus on them constantly, but without balance it wasn’t healthy. Now she has working hours and separates her time working on projects when they feel right. She trusts herself to make sure things are done when they need to be because she’s responsible. It was in learning to let go of such tight control that she unlocked her freedom.

Rather than holding on so tightly and planning every moment, she took a different approach. It was an approach that let her breathe and find a better work-life balance that she now talks about on her podcast. Be sure to check her podcast out if you’re looking for a relaxed, fun talk show about business without taking itself too seriously. On Tipsy Business, she discusses everything from mindset to products to customer experience.

If you’d like to learn more about her Etsy and Pinterest courses and ebooks, you can find them here. She also offers business owners a 1-hour audit to help Etsy shop owners take a closer look at their show, along with helping those struggling with their Pinterest accounts when it comes to promotion.

Create a business that feels like you, that you enjoy, and doesn’t leave you pulling your hair out. Learn how with Carley Zuercher, today.

Where to Find Carley online :

Email Address: Carley@twocanco.com

Instagram URL: www.instagram.com/carleyzuercher

Company name:

Twocan, LLC: www.twocanco.com

CZ Invitations, LLC: www.czinvitations.com

Carlane, LLC: www.theclientbundle.com

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The goal of F.A.C.E. The Agency is to build partnerships with business owners and to teach them how to promote themselves and improve the way they do business. The most common issue she finds is that new business owners jump in too quickly and don’t start with a solid foundation. Without a solid foundation, the cracks will show eventually.

Prior to creating her own brand, Armani worked with multi-million dollar businesses as a senior training consultant. Taking that experience and knowledge, she now helps small businesses and solopreneurs get their goals straight and understand what goes into strengthening their brand and business.

You’ll also find Armani sharing her wealth of information on a podcast called “Give Yourself a Promotion” where she shares ideas on how business owners can bring their business online to help them expand their reach. She wants people to learn how to package their knowledge and use it to sell their services online and helps them make the pivot.

In the age of COVID, it’s a great way for businesses who are struggling to find new ways to maintain themselves. Speaking of the pandemic, it was a blessing in disguise for her own business, as it forced her to change the way she was running her company. The biggest struggle is in balancing work and home life, but she’s loved the changes that occurred with the transition. It’s a great time to evaluate what’s working and what’s not. There are opportunities for a business to thrive, and she’s ready to show you how.

One of her favorite models is a three-tier system, which allows for lower-priced entry, a mid-range price, and a higher-tier package for people who are ready to scale their business. By working with multiple ranges in her line, she’s able to be hands-off in some aspects and still earn passive income.

Another important aspect of running a business is passion. She reminds prospective entrepreneurs to make sure the business they want to run is something you’re passionate about, because there will be challenges and hard work, and that passion will drive you when you need it to most.

If you’d like to learn more about Armani Diggs and the ways she can help your business grow, you can find her at F.A.C.E. The Agency. Be sure to keep an eye out for her big launch in October 2020 — Package Your Knowledge where she can help you learn to build your business from your specialized knowledge.

The post Well, Hello Armani Diggs appeared first on CEO Medium.

KNOW Women offers the opportunity for women to come together and connect while helping each other succeed, amplify their collective voices, and mentor one another. Friendships and business relations grew from the community.

Sarah not only ran her own company as CEO, but built it from the ground up, and has spread her brand internationally. She knows first hand what goes into running a successful business and keeping it strong.

If you’d like to be exposed to more of this supportive community and learn how to grow, they’re hosting a summit in November, 2020. You can find more information here.

With both a virtual membership and smaller group communities around the country, it’s easy to locate a group in a city near you if you prefer in person meet-ups. You can even apply to become an ambassador to your city if there’s not a KNOW Women group in your area.

When you need collaborative support from other women entrepreneurs and want connection and community that’s lacking in so many business spaces, be sure to check out KNOW Women and consider becoming a member.

Three ways the KNOW Women group offers connection is through what they call the KNOW Book, KNOW Collaborative, and the KNOW Societe.

The KNOW Book shares stories of successful female leaders. This is a great way to show what’s possible, as well as offer motivation.

The Collaborative portion offers mixers and ways to mingle and network, so you’ve got opportunities to connect with other like-minded businesswomen. They hold these collaborative meetings quarterly and are a chance to be part of a vital and vibrant community.

The KNOW Societe is the virtual portion of the membership, which offers women globally the opportunity to connect with others if there’s not a collaborative near them. This environment is perfect for ongoing conversation, getting to spend time with smart, strong business women which can lead to mentorship, friendship, and collaboration.

Sarah is excited to welcome all women to join in the mission of Lift & Rise. “We KNOW when we Lift one another, together we Rise.”

The group started in Phoenix, AZ back in 2017 and grew from there, chapter after chapter. She looks forward to the day there’s a chapter in every city in America, along with Canada. The Societe was a great step in reaching out globally and connecting women all over.

The KNOW Women group hosts over 5,000 members. Isn’t it time for you to finally connect with other amazing, smart, successful women? Join KNOW Women today, and finally, feel like you’re home.

The post The KNOW Collaborative and Sarah Benken’s Vision appeared first on CEO Medium.

One day, she hit a breaking point — she broke down in a superior’s office, and she was laid off 3 days later. She decided it was now or never — she was going to follow her dream and make her online business work.

And make it work, she did. Within 4 months, she was making her old monthly salary. But this time, she was doing it on her terms as a freelance copywriter — working on her schedule (and often as little as 2–3 hours/day).

She realized she’d “cracked the code” to success online. She was regularly landing big-ticket clients and was able to support herself with only 2–3 clients per month. She knew she could teach other women how to be successful online, so she made the move to online business coaching.

Today, she teaches aspiring entrepreneurs her signature 6-figure business-building system. She shows women how to start their own online coaching or freelance/consulting business, so they, too, can break free of the corporate grind.

Her sales strategies are simple and powerful. She makes it easy for her clients to quickly see success, by removing everything that’s unnecessary. She teaches them to focus on the most important thing: getting the foundations set and bringing in clients.

A major part of her system is a mindset. She helps her clients recognize and re-write their limiting beliefs (such as, “It’s hard to make money as an entrepreneur,”) and teaches them the energy and mindset work needed to build a sustainable, 6-figure business. Money mindset issues are common, and it’s something she helps her clients overcome.

When Sam first began her business, she wasn’t sure where to start. So, she invested in coaching and mentors and learned from the best of the best. Those investments continue to pay dividends. They helped her crack the code to online business success, so she could easily teach her process to others.

It was completely freeing, being able to live life on her terms, work half the hours, and make almost double what she was making in her old, 9–5 job.

Samantha says mindset is so important. We often set limitations on what we believe we can achieve, and helping women work beyond that is inspiring. She loves the moment when it clicks, and her clients realize what’s possible and how to get there.

She offers online courses, including her complete 6-figure business building system, plus a few smaller courses that focus on picking your coaching/consulting niche, and landing clients.

But she says the most change happens from her signature 1-on-1 coaching program. She works with her clients personally to ensure they have what they need to get results. She helps them break free of their own limitations, and turn their passion into a lucrative online business.

Have you thought of starting an online business? Her 1-on-1 coaching helps those looking to get into coaching and consulting services, and she is with you step-by-step of the way. She works with women who want to achieve more and are focused on building a 6-figure online income. Even smaller businesses can be helped, but it comes down to your goals.

If you’ve been thinking of starting your own online, service-based business, then be sure to check out more information about Sam and all the courses and coaching she offers at SamGeaney.com.

Her signature program, The Six-Figure SoulFire Business Academy, just might be what you’ve been looking for to take your life to the next level — on your terms.

Company name: Sam Geaney

Email Address: sam@samgeaney.com

Website URL: www.samgeaney.com

Instagram URL: www.instagram.com/sixfigurebizcoach

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The transition into entrepreneurship was natural, as she comes from a family of entrepreneurs, and she found that her fitness business, while successful, was limiting. She had bigger dreams and wanted to share the knowledge she’d picked up while learning to promote her first business.

Today, you’ll find Amber teaching clients how to brand themselves, how to create business social strategies, and how to reach new clients. Her biggest challenge has been an early success because people often wonder what a twenty-year-old can teach them when it comes to business. And yet, once they open their eyes to the knowledge, talents, and strategies she provides, they see results.

Understand, it’s not the age of a person that determines their experience, but rather growing smart strategies and recognizing how to implement them properly in a way that moves the needle in one’s business.

Her focus is on helping others grow their business and success, and self-development. While expanding her business is the path she’s taking, she’s also continuing her education to further her marketing career.

Branding and mindset are important roles in a business’s organic growth. With 1-on-1 coaching, she can help direct businesses in a way that brings them into alignment with their target customer. With different levels of mentorship, she creates 90-day strategies for a business to implement and work toward its growth goals.

She also teaches aspects like copywriting, how to generate leads, and before doing all of this, makes sure you’re both a fit for one another. She cares about your business and wants to make sure she can help you move forward. If she doesn’t feel like you’re the right fit for one another, she’ll advise you. Leading with integrity is a vital piece of who she is.

As a woman and middle easterner, she wants to blaze a path that shows others what’s capable of when you focus on your goals. It won’t always be easy, but it will be worth it when you put the effort into growing your business.

As for her book, “Finding your FIT” her goal in writing was to not only share her story but to help inspire readers to focus on greatness. She speaks of success, fulfillment, and human behavior, in an effort to help her readers strive beyond mediocrity.

She shares insights in ways to live your best life, combining the physical, mental, social, spiritual, and emotional journeys to help encompass a life you love. When your total well-being is structurally strong and nurtured, you’ll find FITness that helps you live a better life.

Her book is available on Amazon and has already reached #1 on the Teen & Young Adult Business & Economics eBooks charts.

With an eye toward helping others, 5% of all book sales are being donated to the Youth Mental Health Project.

If you’d like to speak with Amber about consulting or coaching, contact her today at www.amberfarooqui.com.

The post Amber Farooqui Builds Bigger Businesses appeared first on CEO Medium.

As an entrepreneur, she has traveled internationally to conduct workshops in countries such as the US and Germany, on the topics of next-generation digital marketing, brand design, and personal development.

She consults relevant branding & marketing strategies to her clients across 5 continents; with which she works to develop their brand messaging so they can dominate their market and effectively position themselves as authorities within their industries, in a way that is forward-thinking and fit for today’s new economy.

She is incredibly passionate about the idea that we can each ‘create our own opportunity, and spreads that message across her social media, through her talks, and within her company.

What is your entrepreneur story? How did you come about building your business?

I started my entrepreneurial journey when I was just 13 years old, almost by accident, when I created a fashion blog. I was unwell at the time and home from school, and one day, I stumbled across blogger.com online. I had no idea what a blog was, but I thought it seemed like a fun idea and so I set one up for myself. What began as a hobby soon became a sort of lifeline for me; I was going through a lot with my illness and blogging offered me a creative outlet to express myself when everything else in my life seemed as though it was falling apart.

During my recovery period, I began investing more time and energy into it, and as a result, I found myself being invited to events like London Fashion Week and working with brands like boohoo.com and Littlewoods Ireland. Through these experiences, I subconsciously learned the power of social media marketing and personal branding. Soon after that, I had small business owners reaching out to me for help with their own branding and marketing, and that piqued my interest in business, so I started educating myself further through ebooks, webinars, and online courses. The more time I spent learning about business, the more I realized that I had a skill set that could help people get their message out there and improve their businesses, so I started monetizing it. A simple fashion blog was the catalyst for the business I own now, Branding Marketing Results, and enabled me to build a branding and marketing company with international reach.

What is your business model — how were you able to grow so fast?

Now, I’m the CEO & Founder of Branding Marketing Results, a branding, and marketing firm based in Ireland. We work with purpose-driven entrepreneurs all around the world, who are on a mission to create positive change through their businesses and marketing message. We guide them in establishing a brand that stands out to their ideal clients, and one that’s relevant for today’s economy, leveraging personal branding and attraction marketing techniques. It’s very important to me to help as many people as possible to monetize their message and scale their social media reach, so we offer a wide range of services, from self-study online courses (we just launched a new one called Social Media Brand Mastery) to comprehensive 12-month+ business growth strategies, implementation, consulting and workshops. I believe that our growth has come from a combination of things, such as networking, speaking, and coaching. I’m a big believer in having great advisors on board, regardless of what industry you’re in, and I’m grateful to have some incredible mentors in my life, who have saved me a lot of time thanks to their insights. However, you have got to be all in, and our rewards have come as the result of years of hard work.

Can you give me an overview of who you are, what is your educational or overall background? What are some of your achievements?

I’m an Irish entrepreneur, speaker, and multi-award-winning blogger, and singer/ songwriter with a passion for people. I believe that we all have a story, and just like many others, I had many obstacles that I had to face early on. I really suffered from my health in my teens, and as a result, I took some time away from school at the age of 16. I realized that my health had to come first and I needed to take the time away to recover, but this was very difficult for me. I hated the fact that I couldn’t do something that was considered so ‘normal’, and it tore me apart inside. However, during that time, I fell in love with entrepreneurship. I realized that over the years I had developed a skill set that I could use to help others achieve their own goals, so I decided to go all-in with business and teach myself as much as I possibly could about online marketing. After that, I never looked back, and my hard work was recognized and celebrated when I won Best Fashion Blog at the V by Very National Blog Awards of Ireland in 2017.

Since then, my business has grown more than my 16-year-old self could have ever imagined. I’ve had the pleasure of traveling internationally to conduct workshops in countries such as the US and Germany, on the topics of next-generation digital marketing, brand design, and personal development. I’ve spent time with some of the world’s highest achievers across industries, including Sir Richard Branson, at his home on his private island, Necker Island, and for me, that was a very special moment as he is one of my business idols. We’ve had clients across five continents, which was quite an amazing realization for me, who we work with to develop their brand messaging so they can dominate their market and effectively position themselves as authorities within their industries.

It’s taken years of hard work, late nights watching webinars, and missing a lot of nights out and social events to spend time growing the business, but I wouldn’t change it for the world. I am so grateful to work with amazing people every day, who are inspiring massive change within their industries. I love what I do and I’m excited to see what the next chapter brings, and I also plan to spend more time on my musical projects. Music was my first love, and a driving force behind why I started my business, and so I’m happy to be spending more time on that this year alongside my business.

What have you learned through your experiences as an entrepreneur that can be used by aspiring business individuals?

Realize that you are so much more capable than you think. Too often we put a cap on our own potential because we let self-doubt sink in. If you are not where you want to be, it’s very likely it’s as a result of your own self-sabotaging thoughts. It’s so important to believe in where you want to go. If you have a vision, but don’t really believe in it, then no one else will, so 1) start believing in your dreams and 2) surround yourself with people who lift you up and celebrate your vision. Build your network: Get yourself around people who are more successful than you, who are dominating your industry and learn from them.

Most importantly, put in the work. You need to go all in with your vision, particularly in the early days. Entrepreneurship is not always easy, but it’s totally worth it and will bring so many opportunities into your life. Whether it be through social media or traditional networking, there are so many possibilities out there. I am incredibly passionate about the idea that we can each create our own opportunity, and this is a message that I am committed to sharing through my seminars, content and online programs.

What makes your business so unique and successful?

I believe my company is unique because of the perspective we bring to the table. The business world is ever-changing, and in order to remain relevant, you have got to have a deep understanding of the market. Thanks to the experience I gained as a blogger, I realize the power of personal branding, and so when developing marketing strategies for our clients, we focus on growing the company brand and the personal brands of the key members within an organization. We also create a two-pronged approach, one that incorporates offline marketing methods alongside the online strategy, because, in order to stand out in the market, I feel both play key roles and too often, businesses focus on one over the other. We also have an international team and partners who are each expert in their fields, to maximize our input and ensure we put the best possible plan in place relevant to our clients’ goals.

What skills and attributes make you as successful as you are?

I believe that saying YES to opportunities have taken me to where I am now. There have been times in the past where an opportunity has crossed my desk and I had absolutely no idea how I would make it happen, but I knew if I said yes that I could figure it out later… And I did, on multiple occasions. You see, in order to grow, you have got to take risks. It’s better to have tried and failed, then to never have tried at all. You never lose — You either win or you learn. Every experience is a learning opportunity and when you realize that, you’ll see so much change within your life and business.

I also consistently push myself to be better. I believe that you should always be educating yourself, and I have invested a lot of time, energy and money into developing my mind and perspective. Through this, I have built my skillset massively and improved my ability to network, connect, sell and serve. Everything is connected, and when you realize this, you’ll be able to make smarter, more educated decisions and spend your time more wisely.

Why is online business, marketing, etc important?

Online marketing is incredibly important. I’m a big believer that you should always take note of the developments taking place in technology and how it impacts your industry, and the internet impacts us all. Social media means that we are more connected than ever. If you’re not leveraging social media marketing within your business, you’re leaving money on the table. You are literally seconds away from communicating with thousands of people who will be interested in what you have to say, and the solution that your product or service provides. Once you understand that and spend time crafting a strategy relevant to your customers, industry and business goals, then the world literally becomes your oyster.

Social Media:

Instagram: @hannahhawkshaw

Personal Website: HannahHawkshaw.com

Business Website: BrandingMarketingResults.com

New online course: www.socialmediabrandmastery.com

Testimonials From Clients:

“Hannah Kathleen is awesome. She does great work. I highly recommend her.” — David, USA

“I met Hannah in 2017, and I have to say, she’s one of the most professional people I’ve ever worked with. I couldn’t believe the efficiency and determination that she had when working on my project. I told her the ideas I had for my business and how I wanted to grow it internationally, and in 6 weeks, because of her work, I now have clients in the Caribbean, Holland, Norway, Iceland, UK & Ireland. She treats your business as if it’s her own and I whole-heartedly recommend anyone to work with her.” — Declan, Ireland

“Hannah gave me a push in the right direction and the next day, I got 2 clients. I doubled my investment in her coaching within the first day of coaching with her. Hannah is an absolute rockstar when it comes to understanding branding, marketing, message, sales funnels, and overall business strategy.” — Steven, USA

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