Chloe Sunderland, commonly known as Roma Army, is a famous content creator and digital entrepreneur based in Calgary, Canada. She has built her entire career in digital media, ditching the traditional 9-to-5 job. Over the years, she has developed a loyal global following, with her sponsored content and videos regularly attracting over 200,000 views.
Throughout her career as a solo creator, Chloe has expanded her entrepreneurial reach by securing strategic partnerships with diverse international brands and media outlets. She has collaborated with the fragrance brand VachCittone and media company Ground News, which focuses on unbiased reporting. Her work also extends to television, including a feature in a documentary produced by Télé-Québec. Alongside her commercial success, Chloe uses her platform to support important social causes like Drive for Youth Australia, a charity dedicated to male suicide prevention.
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Q: What motivated you to pursue full-time content creation as an independent business venture?
Chloe Sunderland: I realized early on that digital platforms offered an incredible opportunity to connect directly with a large audience and build a brand from scratch. Choosing this path helped me become entirely self-reliant and control my creative output. Being in the digital space as an entrepreneur requires the same discipline as running a conventional company, but it gives you the freedom to pivot quickly and establish an authentic bond with the community you build.
Q: As an entrepreneur, what is your secret to maintaining high engagement and strong audience connection?
Chloe Sunderland: The secret to strong engagement and successful brand sponsorships is trust. My audience knows that I only collaborate with brands and initiatives that I genuinely believe in. When you treat content creation as a business, you have to prioritize long-term credibility over short-term gains. I focus on creating conversational, relatable videos that resonate with people personally, which naturally leads to better results for my brand partners.
Q: How do you select business partnerships to ensure they match your strategy?
Chloe Sunderland: I look for partners who align with the different facets of my platform and my audience’s interests. For instance, working with Ground News is great for my focus on media literacy and objective commentary, while collaborating with a premium brand like VachCittone allows me to explore lifestyle content. Every partnership has to make sense for my overall digital presence, ensuring that the integration feels seamless and valuable to the people watching.
Q: How does your advocacy work with nonprofits fit into your long-term entrepreneurial vision?
Chloe Sunderland: Advocacy is a fundamental pillar of my platform. Having a large digital footprint comes with a responsibility to highlight critical conversations, and male suicide prevention is a cause that is incredibly close to my heart. Incorporating nonprofit work into my brand strategy ensures that my business efforts have a meaningful, real-world impact. It adds purpose to what I do every day and strengthens the community we have built online.
Q: What are the main business goals you want to focus on next for your digital platform?
Chloe Sunderland: Right now, the focus is entirely on scaling up independent production and exploring new formats that create more audience interaction. The digital environment changes incredibly fast, so the priority is staying ahead of those shifts by growing into self-hosted projects and long-form video content. Diversifying the brand this way keeps the business resilient and ensures we are not relying completely on third-party algorithms to reach people.
