Public Relations professional Kiara Horwitz was on a mission. She gathered her resources mid-Pandemic to start her own company. With her influencer and fitness professional friend, Kate Kerner, the two teamed up to build a business focused on women. beRevolutionarie was born from an idea, a plan, and a phone call. CEO and Founder, Kiara, together with SVP and Founding Instructor Kate, built an online platform that focuses on women’s fitness and wellness needs.
Tell us about yourself and your new business.
Kiara: I’m a Public Relations professional. I founded KHPR, Inc., a boutique PR company, at just 27 years old. I fell in love with wellness and fitness when my health took a turn for the worst a few years ago. Then, the world changed overnight. I wanted to shift my energy into something that was empowering and built a community-focused platform to help women feel like the best version of themselves.
Kate: I’m an influencer, a social media expert, and a fitness instructor with a background in marketing and sales. I left my corporate job to pursue a career in the fitness industry. I landed at Box + Flow as a Brand Partnerships Manager and Instructor, and eventually as the SVP of beRevolutionarie.
How did you create the brand? What inspired you?
I (Kiara Horwitz), called Kate in the early days of the pandemic with the idea of a wellness platform. I have a PR background, while Kate had the fitness and social expertise. The sole idea was to create a platform for women — a catch-all for fitness and wellness advice tips. We wanted it to be uplifting and safe. We didn’t want people to lose the part of their routines that kept them sane because of the uncharted territory we’re going through.
How does your brand work?
Our website is where it all happens. You can find a wide range of workouts on the beRev platform. You’ll find everything from stretching routines, to pilates, to cycling classes complete with their playlists.
On our blog, we offer wellness tips, along with easy, healthy recipes that make every day a little bit easier. And of course, we have our beRev Perks Program where members are offered special discounts and access to specially curated brands that align with our core messaging.
What is your giveaway idea? What’s it all about?
For us, beRevolutionarie is about the community. Many of us have felt disconnected from our routines and our communities during this weird time, so we wanted to create something interactive, uplifting, and different from what we tend to see on fitness platforms. We wanted to hand to the metaphorical mic, if you will, to the instructors and creators who lend their voices and expertise to our platform. When they feel seen and empowered, the rest will follow.
What challenges have you encountered while building a new brand?
It’s incredibly hard to create a company during a pandemic. Every day we’re presented with a new obstacle. Since online wellness platforms of this kind are uncharted territory, we’re just playing it by ear. But we show up each day ready to fight for what we’re building, which is the most important thing. We believe that what we’re doing is important and we have no plans on stopping now.
How do you handle your business finances, such as funding?
We haven’t received any funding. The brand was bootstrapped by Kiara herself.
What’s your future vision for the company? What is your dream of the next level? How far do you want to take it?
For now, we’re focused on growing our base and subscribers. Building a strong following is key to achieving the next steps. We will be launching our digital LIVE classes in December! Five years down the road? We would love to open physical studios.
What message would you give to anybody who plans on creating something of their own and making a living through it?
Be as prepared as you can: financially, physically, and mentally. Know how to find the balance between working hard and resting, because it will take a lot of work. It can be very taxing. Stay true to your authentic self, and never forget why you started in the first place, because it will get tough, but it’s admirable enough just to set out on your own and create something you believe in.