-Jay Vics, Fractional CMO and CEO of JVI Mobile Marketing
With the whole world going remote, smart CEO’s need to get creative. With distributed work forces, why not fractionalize your C-Suite? One of the best positions for this model is for your company to hire a Fractional Chief Marketing Officer, or (f)CMO.
What is a Fractional CMO?
A Fractional CMO offers an opportunity for small-to-medium size businesses to hire someone with the experience, knowledge and skills of a Chief Marketing Officer without the full time commitment. Fractional CMOs are experienced marketers who can handle everything from marketing strategy to campaign management, creative development and implementation. Fractional CMOs work as contractors and freelancers who don’t go on your normal employee payroll.
The average salary for a Chief Marketing Officer (CMO) in the US is $165,000 USD per year, according to Glassdoor.com; This means that your business can save up to $130,000 by hiring one! (f)CMOs cost anywhere between 15% -60%, so if you want all the benefits of having an in-house CMO without the full-time commitment, choosing a fractional CMO is your best bet.
Not only do Fractional CMO’s have a wealth of experience and knowledge to offer, but they can also help you with areas that you may be struggling with – such as social media marketing, lead generation or branding. Fractional CMOs are flexible, and can work with you on a project-by-project basis or as an ongoing consultant. Fractional CMOs can handle everything from marketing strategy to campaign management, creative development and implementation.
What to watch out for
If you’re thinking of hiring a Fractional CMO for your business, be sure to do your research first. There are many reputable companies out there who offer this service, so finding the right one for you should be easy. However, there are also a few things to watch out for:
– Fractional CMO’s should have a wealth of experience in marketing and business strategy – make sure they do!
– Watch out for hidden fees – some Fractional CMO companies may charge more than the advertised price.
– Make sure that your company will start with strategy first. Many will just do what you ask them to do, and become order-takers with no clear sense of direction. A great fractional CMO will work with you to map out a complete customer value journey before jumping into tools and tactics
– Know your numbers – How will you know if your marketing is working? Have solid key metrics at each stage of the customer journey. Any marketing team can get you traffic and vanity metrics like social engagement. This is great at the top of the funnel, but can you see where it turns into a positive ROI?
The Growth Triad
When it comes to marketing, we speak in terms of the three most important topics crucial to success. DigitalMarketer Certified Partners refer to this as the Growth Triad, and it includes:
- Customer Journey
- Metrics
- Tools and Tactics
The customer journey is the map of how your customers move from being unaware to evangelist. It includes all the touchpoints a customer has with your company and the various channels you use to reach them.
Metrics are what you track to measure success (or failure). They can be vanity or actionable, but they must be tied to business goals if you want to make an impact.
Tools and Tactics are the strategies and activities you use to accomplish your customer journey and metric goals. Fractional CMO’s can help with all three of these, but they may be more suited for some than others – depending on their experience level in each category. Fractional CMOs will have a wealth of resources, agencies, and/or team members who specialize in different aspects of the growth triad.
Fractional CMO’s will work with you to map this out and make sure that your marketing is doing what it needs to do.
What Fractional CMO companies offer: Many Fractional CMO services provide a wide range of services, such as;
– Lead generation strategies – How do potential customers find your business online? Fractional CMOs can help you figure out the best way to attract leads through SEO, SEM, PPC and other online marketing channels.
– Creative development – Fractional CMOs can develop creative content for your website, social media platforms, brochures, ads and more.
– Implementation support – Once a Fractional CMO has created your marketing strategy and all the accompanying creative, they can help you implement it across all channels.
– Tracking and measuring – Fractional CMOs will track the success of your campaigns and report back to you on a regular basis so that you can see how your investment is paying off.
To recap, a Fractional CMO will:
- Get more leads
- Manage digital ads
- Create marketing strategy
- Oversee marketing tech integrations
- Grow email lists and engagement
- Build marketing reports
- Work with freelancers
- And more…
If you’re looking for a way to take your business to the next level, hiring a Fractional CMO is a great option. They can help you with everything from branding and lead generation to social media marketing and website design. Fractional CMOs are experienced professionals who can help you achieve your marketing goals without breaking the bank.
If you are looking for a Fractional CMO that is a growth focused strategic expert, the best place to start is by booking a Fractional CMO Discovery Session with me. My team is a Certified Partner with DigitalMarketer.com, which allows us to implement proven frameworks, impactful templates, Fortune 500 level training, and incredibly engaging workshops to take a company where it wants to go.
To book a complementary Fractional CMO Discovery Session with an experienced Certified Digital Marketing Professional turned (f)CMO, please visit https://bookme.name/jvimobile/fractional-cmo-discovery-session.
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About Jay Vics:
Usually wearing a t-shirt and blue jeans, Jay Vics is a serial entrepreneur. He started his agency as a side hustle in 2012 and, in the years since, has turned it into a full-time agency focused on consulting, coaching and fulfillment. In 2016, Jay became a Certified Digital Marketing Professional (CDMP).
When he’s not working hard to make JVI Mobile Marketing one of the best agencies in North Carolina, you can find him spending time with his wife and daughter or playing with his two fur babies!
JVI Mobile Marketing is a digital marketing agency that offers Fractional Chief Marketing Officer services. The team is made up of top-notch marketers with years of experience in marketing, advertising and brand management.
