Whisky Librarian LLC. is a small, newly found business that provides content for the Whisky Librarian Instagram page. I, Zachary Miller, am the founder of Whisky Librarian LLC. and the main content creator for the page. I take every photo, write every tasting note, and successfully run the page by myself. Behind the scenes is my wife, Catherine, and we work together to manage the correspondence with other companies, brand deals, and all documentation needed. The brand itself was created slowly over time. My father, Andrew Miller, and I came up with the name while chatting over a dram of whisky. For someone my age, I had a vast knowledge of spirits and knew more than most of the people around me. My father is the leader and founder of the Tacoma Whisky Society, so I have him to thank for putting me on this path. I quickly became the go-to person whenever someone had a question and loved the response I received in return. From there, I continued to grow my knowledge and started my Instagram page writing tasting notes and taking photos of as many bottles I was able to try. The page began to get bigger and with its success, I started my LLC.
The original idea for the Whisky Librarian page was to create meaningful content that brought my knowledge to people all over the world. The community we have grown on the page is so supportive and inspiring and continues to fuel my progress. For my followers, the page is a great place to find new spirits to try, gift ideas for scotch lovers, and opinions from like-minded individuals. The Whisky Librarian LLC. offers customers links to various brand partnerships including products for personal in-home bars or “whisky libraries” that I use myself. Many of the page members will reach out regarding bottle questions or general opinions on which bottle to buy next or what my favorites are. I love being able to help people decide what to get next and hearing what they think afterward.
While the page and business have had much success, there are still some challenges. Instagram is not new, many other businesses and brands are competing for the spotlight. One of the biggest solutions to set us apart from the competition is posting three times a day. By posting more often, we stay at the top of hashtags, helping us gain more views. Financing the page is also sometimes a challenge, but our brand collaborations and Patreon help us to provide new content. By receiving these contributions, our business can keep growing, and more opportunities will arise. Soon, we are planning on having more big brand collaborations and giveaways to show our community how much we appreciate them. Then, further down the road, we would love to sell tickets for live tasting events for our customers and provide them with firsthand experience and knowledge.
To anyone thinking about starting a new business and following your career dreams, do it. The feeling you get from working on something your passionate about is indescribable. Do not let yourself miss your opportunity.
Get in touch with Whisky Librarian LLC on
E-mail: whiskylibrarian@gmail.com
Website: www.linktr.ee/whiskylibrarian
Instagram: www.instagram.com/whiskylibrarian