Wardah is an international author of a book, a Microbiologist by profession, and a blogger/influencer by passion besides being a SAHM. She loves to play all her roles on and off social media. She was born and bred in Pakistan and is based in UAE for the past 6 years. She is the founder of @thedoubleyoublog on Instagram and thedoubleyoublog.net on the web. In order to live the dreams of her life, she took a baby step towards success through her blog. Read her story through our questions to know more about her as a person and as a social media influencer.
Tell us about who you are and what you do.
I am Wardah S. Syed and I am a post-graduate in Microbiology. I am an international author of a book that was published in Germany and is available on Amazon. For the time being, am a blogger and influencer. I love to write and give my honest reviews on my pages.
Tell us how you created this page.
Being an ex-pat and living alone in an entirely new world and culture, you always look for different activities to get yourself engaged. I had been social my entire life. I love to connect with new people and understand their culture and past times. This led me to convey my private Instagram page into a public page. Initially, I started it just like that but later on, it became more like a passion for me when I started getting good responses to my posts from people. Currently, am working on my website blog and on my YouTube channel. I hope I get that Mark over there too. *fingers crossed*
Go in detail and tell us about how your page works. You may keep this from the audience’s perspective.
My page deals in lifestyle. I share my everyday life in my stories and on my page I like to keep it engaging with the audience. My posts are like a bridge between audience and brands sometimes. I cover lifestyle, beauty (which includes makeup and skincare), modest fashion, food, and parenting on my page. Lol so basically a jack of all trades and master of none applies here. I am a big foodie so I love to cook and eat already cooked food too.
Explain the challenges you went through while you were working on page creation. What are the challenges you go through on an everyday basis?
I started the page with a passion for writing and connecting to people. In the very beginning of course nobody knows you, so you always end up asking all the people around to “please follow me on Instagram” lol those were the days, I tell you. To become eminent in any walk of life you need to have some good contacts and skills. Both these things help you reach your goals. Contacts don’t mean to get you to work on recommendations only. It also means to get you connected with different communities and people around you. So connecting with people while sitting all day at home was the biggest challenge for me. Being a mother of two boys I used to keep myself restricted at home only. As if I had totally forgotten the meaning of social interaction. So I started building that first which helped me grow in this field and helped me grow my page too.
How do you manage your finances through the services you offer. Any fundings etc received?
To be honest it’s the only work that you can do in the comfort of your home with your loved ones around and you do not need to invest anything at all. If going on the right path of content creation then it can also be fruitful to you on giving you a lot of output that you can imagine.
Tell us your future vision about the page. How far do you want to take it? What is your dream about taking it to the next level?
I have written another scientific book that too while doing my post-graduation. I really want to publish that book too. As far as my page is concerned, am really working hard to make it eminent and like every influencer, I too dream of working with good and big brands. Starting off my vlogging journey too which is really challenging with two toddlers but let’s see where my stamina takes me to. 🙂
What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?
I think consistency is the key. If you love to do something passionately and have the courage to do that at any cost then go ahead and never look back. Goals take time to be achieved but once done they make you feel out of the world and that pain and criticism that you have taken during the journey start looking worthy. Fight for your dreams and always dream big. They say dream for the moon at least you’ll get starts of not moon.
How do you take content creation in today’s time?
Starting a page was challenging and time-consuming in the sense to create different content every time. At times this whole phenomenon is enjoyable to the next level and in few instances it also becomes hectic. But nevertheless, it’s something that I love doing and creating. It has helped me to connect with a lot of like-minded people. Content creation has become more like a profession these days rather than just a past time. It’s high time parents and other people start taking it seriously too and not just a waste of time. Just for information, I am talking about quality content. #ifyoulnowyouknow
Get in touch with Wardah Syed on
Instagram: @thedoubleyoublog
Website: The Double You Blog |