With so much commerce conducted electronically, many of the old-school marketing methods have been all but forgotten. Though newer advertising strategies can be effective, do not discount the classic means of reaching prospective clientele with these tips courtesy of CEO Medium.
Forgotten Marketing Approaches
While many businesses have focused their marketing efforts online, there is still plenty of room for more traditional means of advertising. People who view paper ads are more likely to remember which company placed the ad, yet research cited by Marketing Evolution shows that 85.4% of internet users search at least monthly for information online.
Tried-and-true methods of marketing include postcards, flyers, coupons, stickers, billboards and yard signs. Paper advertisements can be paired with digital forms by including a QR code that can be scanned by potential customers for additional information on your company.
Creating Catchy Slogans
SCORE notes that one way to ensure your organization stands out from the competition is to create catchy slogans. They help your business stand out from the competition and establish your brand. A slogan is essentially a catchphrase that is simple yet helps consumers remember your product and company name. Some steps to help you get started on establishing a memorable slogan include:
- Refraining from using too many or complex words
- Creating a list of words related to your company and industry
- Utilizing words that evoke emotion
- Testing a few potential slogans to see which is best-received
Providing Offers and Discounts
Nothing brings in new customers quite like the potential to save money. Offering promotions and discounts can help you build your client base. Quality goods and services help you to retain those consumers. Your company can advertise special offers or discounts both online and via traditional marketing methods such as flyers, local bulletins or papers and postcards.
When you speak with new customers, be sure to ask how they heard about your company. This can help you to identify where to focus your efforts on engaging even more clients in your target market. Perhaps you have been focusing efforts on email marketing when most of your current customers heard about you through their church bulletin ad section.
Tools for Marketing, From Slogans to Logos
Do not fret if you are a marketing novice, there are plenty of tools available to help you design marketing materials to give your company an edge over the competition. The various design tools available can help you with everything from developing that perfect slogan to creating a brand image that sticks. This includes tools that give you the ability to generate a logo online, a handy way to quickly and easily come up with an eye-catching graphic that communicates your brand and vision. Other tools help you format paper and virtual advertisements in addition to creating videos outlining your enterprise’s unique product line and services.
Remember to use an array of marketing tools to reach the maximum number of people. Focusing too much on one type of advertising can limit your sales potential by restricting the number of individuals who see it. A marketing plan should be fluid and continuously analyzed to determine whether it is still relevant and working as intended.
Even though today’s consumers spend a lot of their time in front of a screen, traditional marketing can still bring in business for your company. Whether it is advertisements in newspapers or lawn signs in your neighbourhood, seeing physical reminders of your business tends to stick in the brains of potential clientele.
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