In 2020, billions of people across the globe were impacted by the coronavirus. As nations around the world were shut down and businesses were closed, some decided to take advantage of the changing circumstances. One such individual was Blaze Lloyd, a Canadian business executive and founder of the new beauty brand, Lashiivo. The company, launched during one of the most turbulent times in modern history, has become a smashing success.
Lashiivo is a brand that focuses on, as the name suggests, lashes. They sell high-quality lashes and lash accessories to customers around the world, but they also teach. Yes, Lashiivo offers courses to train others in how to become lash technicians. Lloyd, the founder of the company, has crafted a course that is easily digestible and can be completed anywhere in the world. For that reason, she has accumulated a group of some 20,000 lash professionals that represent her brand all over the globe.
Lashiivo, however, is far more than a company that sells lashes. Its website delivers professional content regularly and its Instagram is rapidly growing, already connecting with 20,000 followers. Why is this? Because Lloyd understands her customers and knows how to deliver content to her audiences. Indeed, the brand is showing no signs of slowing down. As the company gets more attention, Blaze Lloyd looks to the future. She sees an expansion for her business that will allow her to bring her brand to millions of people across the world.
Lloyd has plans to open warehouses in other countries outside of Canada, starting with the United States. This will allow her to rapidly expand her business and bring more products to more people. In addition, it will enable her to have a larger presence in areas where she already has trained professionals representing her brand.
Indeed, Lloyd has pulled off nothing short of a miracle with her new business. In a time when most people could do little more than stay inside, Blaze Lloyd created and developed a business with dedication and precision. If her goal is to expand her company, there is no doubt that she will be successful in her ventures. As Lashiivo becomes more popular and its products and professional technicians spread, the brand will continue to evolve into a more holistic version. For those interested in the beauty community, or those who simply appreciate the value of hard work, Lloyd’s new enterprise is something you should certainly keep an eye on.