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	<title>wellness Archives - CEO Medium</title>
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	<title>wellness Archives - CEO Medium</title>
	<link>https://ceomedium.com/tag/wellness/</link>
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	<item>
		<title>Exclusive Interview with Life Coach Aurea Lara on Creating Global Wellness Economy</title>
		<link>https://ceomedium.com/exclusive-interview-with-life-coach-aurea-lara-on-creating-global-wellness-economy/</link>
					<comments>https://ceomedium.com/exclusive-interview-with-life-coach-aurea-lara-on-creating-global-wellness-economy/#respond</comments>
		
		<dc:creator><![CDATA[Victoria Wilson]]></dc:creator>
		<pubDate>Sat, 09 Oct 2021 07:11:33 +0000</pubDate>
				<category><![CDATA[Women]]></category>
		<category><![CDATA[health and wellness]]></category>
		<category><![CDATA[health coach]]></category>
		<category><![CDATA[wellness]]></category>
		<guid isPermaLink="false">https://ceomedium.com/?p=8062</guid>

					<description><![CDATA[<p>After having had a successful career in Finance, Áurea went through a series of health challenges that forced her to reassess her values and priorities, enabling her to go on a transformational journey to heal her body, which also led to her healing her mind and spirit. She is passionate about sharing her wisdom in [...]</p>
<p>The post <a href="https://ceomedium.com/exclusive-interview-with-life-coach-aurea-lara-on-creating-global-wellness-economy/">Exclusive Interview with Life Coach Aurea Lara on Creating Global Wellness Economy</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">After having had a successful career in Finance, Áurea went through a series of health challenges that forced her to reassess her values and priorities, enabling her to go on a transformational journey to heal her body, which also led to her healing her mind and spirit. She is passionate about sharing her wisdom in order to empower others to go on their own healing journey.</span></p>
<p><span style="font-weight: 400;">Aurea is an Intuitive, Energy Healer and Life Coach and has been supporting and empowering people to heal their bodies, minds, and spirits by employing various modalities such as Reiki, Meditation, Plant Essences &amp; Sound Healing for over 10 years. She has a holistic approach, channeling intuitive wisdom to facilitate, empower &amp; inspire her client’s personal &amp; professional development. She offers Energetic Clearings, Reiki Healing Sessions, Group Workshops &amp; One on One Coaching. Áurea creates &amp; holds the space to facilitate the healing of the body, mind &amp; spirit &amp; the integration of the Divine Feminine &amp; Divine Masculine essences in order to step into your personal power, live your life fully, giving play to your passions &amp; creativity.</span></p>
<p><span style="font-weight: 400;">She founded Radiance Health &amp; Wellness with the intention to bring together a variety of healing modalities that work together to create individualized support for the growth and empowerment of her clients. She believes in the profound impact that a single individual’s healing journey can have on their families, friends, and society.</span></p>
<p><b>Tell us about who you are and what you do.</b></p>
<p><span style="font-weight: 400;">I am an Intuitive, Energy Healer and Life Coach. I create a space for people to tune back into themselves. I believe that when we are out of alignment with ourselves it’s easier to experience physical, emotional, and spiritual symptoms of “dis-ease”. Reiki Energy Healing. Meditation. Sound Healing. Nutrition. Yoga. Herbalism. Breathwork. Coaching. All of these are tools to bring us back into optimal health and wellbeing.</span></p>
<p><b>Tell us how you created this brand and what was the sole idea behind it.</b></p>
<p><span style="font-weight: 400;">I founded Radiance <a href="https://ceomedium.com/health-coach-jackie-geisler-helps-women-change-their-bodies-more/" target="_blank" rel="noopener">Health &amp; Wellness</a> after having undergone a profound transformation in my health &amp; overall wellbeing. Through my journey of healing my body, mind, and spirit, I came to realize that most people do not have access to a wide enough variety of healing modalities and when they do, they tend to not account for the fact that their needs change over time. I am passionate about supporting, empowering, and inspiring people to create lasting improvements in their physical, emotional, mental &amp; spiritual wellbeing. It is my belief that when we view our lives as an integrated whole, we can live healthier, happier, and more vibrant lives. Right now, I am working on launching an online program designed to allow oneself to reconnect with our innate passion and sensuality and unleash our creative and manifestation powers.</span></p>
<p><b>Go in detail and tell us about how your brand works.</b></p>
<p><span style="font-weight: 400;">I offer a holistic approach to healing. Together, my client and I assess their needs and goals, customize a plan to achieve their goals and by creating accountability we create a new, sustainable lifestyle that allows them to experience less stress, more joy, and freedom and improve their overall quality of life.</span></p>
<p><b>Explain the challenges you went through while you were working on brand creation. What are the challenges you go through on an everyday basis?</b></p>
<p><span style="font-weight: 400;">My biggest challenge when I started out was not feeling like I was offering a comprehensive enough offering for my clientele. However, the deeper I went into my own personal healing, growth, and development the more I was able to acquire additional skills and curate a set of offerings I am proud of. Now my day to day challenges are more related to time management and remaining visible to my target audience.</span></p>
<p><b>Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?</b></p>
<p><span style="font-weight: 400;">I am working on creating healing retreats, around the world, with some of the most amazing sound healers, yoga instructors, and herbalists I’ve had the pleasure of working with, and those I’ve yet to meet! I would love to do TEDTalk inspiring women to lead from a heart-centered space and embody the fullness of their femininity. I really don’t see an “end”, as I am constantly evolving as a healer and a woman. I am excited to see what I will create in the future.</span></p>
<p><b>What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?</b></p>
<p><span style="font-weight: 400;">Follow your heart. It sounds super cliché but it’s the truth. If you are passionate about what you are doing and it lights you up, then that’s what you need to be doing. We all have unique gifts to share with the world. There’s a reason for you having the passions and gifts that you do and it isn’t for you to hide them. It is for you to live in the fullest expression of yourself. When you are BEing everything will start unfolding for you. Have faith — in yourself and in the Divine.</span></p>
<p><b>Company name: Radiance Health &amp; Wellness, LLC</b></p>
<p><b>Email Address : aurea@radiancehealthwellness.com</b></p>
<p><b>Website URL: </b><a href="http://www.radiancehealthwellness.com/" target="_blank" rel="nofollow noopener"><b>www.radiancehealthwellness.com</b></a></p>
<p><b>Instagram URL: </b><a href="http://www.instagram.com/aurealara" target="_blank" rel="nofollow noopener"><b>www.instagram.com/aurealara</b></a></p>
<p>The post <a href="https://ceomedium.com/exclusive-interview-with-life-coach-aurea-lara-on-creating-global-wellness-economy/">Exclusive Interview with Life Coach Aurea Lara on Creating Global Wellness Economy</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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		<title>Top Tips For Boosting Your Self-Esteem and Self-Worth</title>
		<link>https://ceomedium.com/top-tips-for-boosting-your-self-esteem-and-self-worth/</link>
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		<dc:creator><![CDATA[Guest Contributor]]></dc:creator>
		<pubDate>Sat, 27 Mar 2021 01:54:02 +0000</pubDate>
				<category><![CDATA[Well-Being]]></category>
		<category><![CDATA[health and wellness]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[wellness]]></category>
		<guid isPermaLink="false">https://ceomedium.com/?p=7318</guid>

					<description><![CDATA[<p>We all have things that we are good at and not so good at. That’s just how it goes. None of us are ‘perfect’ and seeking to be so will only lead to disappointment. Self-esteem, like self-confidence, is how we regard our qualities and strengths. Good levels of self-esteem have us considering our strengths and [...]</p>
<p>The post <a href="https://ceomedium.com/top-tips-for-boosting-your-self-esteem-and-self-worth/">Top Tips For Boosting Your Self-Esteem and Self-Worth</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>We all have things that we are good at and not so good at. That’s just how it goes. None of us are ‘perfect’ and seeking to be so will only lead to disappointment. Self-esteem, like self-confidence, is how we regard our qualities and strengths. Good levels of self-esteem have us considering our strengths and flaws in a fair and balanced way; realistic and honest. Self-worth relates more to how we value ourselves and whether or not we consider ourselves to be lovable and worthy of good things. &nbsp;</p>



<p>So, with a good balance of both, we can know that we are imperfect and flawed, but also know that we remain worthy of love and good things.&nbsp;</p>



<p>If you feel you are lacking in these areas, you may feel like there is little you can do to change it, but this is not true. Here are some simple tips I have put together to help you feel good about yourself in the weeks and months ahead. &nbsp;&nbsp;</p>



<ol class="wp-block-list" type="1"><li><strong>Your Personal Statement.</strong> Write a list of everything you are good at and have achieved. It doesn&#8217;t matter whether this is career, education, family, or cooking skills. Whatever you consider being a personal attribute, write it down. Once you have everything written down, take the time to absorb it. That list is your personal statement of life. When you feel you have everything on there, put it somewhere you can look at it every day; your bedroom wall, wardrobe, anywhere you can see on a regular basis how great you are.   <br></li><li><strong>Affirmations are your friend.</strong> This is a bit cheesy and may feel uncomfortable, but I guarantee you this is a brilliant hack and should be part of everyone&#8217;s daily routine. Create an affirming mantra to repeat to yourself regularly throughout the day, especially first thing in the morning and last thing at night. Even if you struggle with the concept, just go with me here. <br><br>By now you have your list of accomplishments and achievements. Seeing everything on paper like that, what can you say to yourself that will help to make you feel good about yourself? Whatever you want and whatever makes you smile. Keep it simple. Two or three statements that will make you smile every day. Try it.  <br></li><li><strong>Stop comparing yourself to others. </strong>Wow! We all need to remember this one right!? It&#8217;s so easy to look around and see others that are either doing it better than you, quicker than you or just doing what you&#8217;re not. But trust me, everyone is on their own journey and has had to do a load of work to get to where they are now. Plus, you literally have no idea at all what goes on behind closed doors. What may look bright, shiny, and wonderful on the outside is often a very different story behind closed doors. I&#8217;ve seen and heard it all. The very best thing that you can do to improve yourself, is to concentrate on being the best version of yourself. Nobody can do it better.  <br></li><li><strong>Exercise will always be of benefit</strong>, no matter who you are or what your abilities are. There are so many reasons why exercise is good for you. It keeps your body fit and healthy, gets the blood pumping around, and strengthens your body inside and out. It releases a load of hormones called endorphins which not only keeps you pumped while you’re exercising but also reduces stress, anxiety, and depression as well as helping you to have good sleep hygiene. <strong><br><br></strong>Exercise gives you a fantastic sense of achievement which in turn will have a great effect on your self-esteem. Knowing that you have committed to an exercise plan, regardless of how big, small or frequent, will give you a wonderful sense of pride. No matter what your sense of personal fitness or ability, create an exercise goal and stick to it.  <br></li><li><strong>Who are the people you spend the most amount of time with?</strong> This is a really important thing to consider because we can very easily underestimate the energy of those that surround us.  You’ll likely have heard of the concept that you are the average of the 5 people with who you spend the most amount of time with and this is so true. But we need to consider this not just in terms of our friends and family but also who we work with, who we regularly speak with, and what we read and consume in the media, including social media. All of this energy feeds how we view ourselves and whether or not we have people around us that encourage and support us, or limit and drain us. This is a great exercise to do and one I highly recommend. What are the messages you receive from those around you? Are you incredible, wonderful, compassionate, and determined or are you never satisfied, selfish, lazy, and stubborn? Surround yourself with people who sing your praises. <br></li><li><strong>Mindset. </strong>We always have a choice and that applies to everything we think as well as everything we do. If you approach life feeling defeated or incapable, that’s pretty much the outcome you&#8217;re going to get. None of us are brilliant at everything, that’s a fact. But we all have the ability to improve our skillset if we choose to do so. What is it you want to achieve? What is it you want to do better? Think back to your list at the beginning. What have you been able to achieve that you thought you couldn’t? When you consider that can’t do something because you either aren’t good enough, clever enough or fit enough, think about what you would tell your child or best friend if they approached life with the same attitude. We can’t complete big tasks or learn new skills overnight, but every day is an opportunity to take a small step towards a goal. Small steps achieved equal small improvements to confidence, and over time, those small steps have a big impact. Know that you can do whatever it is you want to do, as long as you approach it with the right attitude and <a href="https://ceomedium.com/laura-ohagan/" target="_blank" rel="noreferrer noopener">mindset</a>.  </li></ol>



<p><strong>Pascale is a Therapeutic Relationship and Life Coach, the founder of <em>the Surviving to Thriving </em>membership group, and author of <em>How to be Happy in Life and Love: A guide to living the life you Deserve. </em>See more at  <a href="http://www.youfulfilled.co.uk/membership" target="_blank" rel="noreferrer noopener nofollow">www.youfulfilled.co.uk</a></strong></p>



<p></p>
<p>The post <a href="https://ceomedium.com/top-tips-for-boosting-your-self-esteem-and-self-worth/">Top Tips For Boosting Your Self-Esteem and Self-Worth</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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		<title>Meet Pranita Salunke: Helping People Have a Healthy, Happy Heart</title>
		<link>https://ceomedium.com/pranita-salunke/</link>
					<comments>https://ceomedium.com/pranita-salunke/#respond</comments>
		
		<dc:creator><![CDATA[Guest Contributor]]></dc:creator>
		<pubDate>Wed, 24 Feb 2021 06:01:10 +0000</pubDate>
				<category><![CDATA[Well-Being]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[meditation]]></category>
		<category><![CDATA[mindfulness]]></category>
		<category><![CDATA[wellness]]></category>
		<guid isPermaLink="false">https://ceomedium.com/?p=7142</guid>

					<description><![CDATA[<p>Pranita Salunke is an Occupational Therapist and Preventative Cardiology Specialist. She launched her company, Pranita Vitality, to help individuals improve their physical and mental health through a unique combination of modern medicine and ancient wellbeing philosophies including yoga, mindfulness, and meditation. We caught up with Pranita for the launch of her new book, Vitality: A [...]</p>
<p>The post <a href="https://ceomedium.com/pranita-salunke/">Meet Pranita Salunke: Helping People Have a Healthy, Happy Heart</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Pranita Salunke is an Occupational Therapist and Preventative Cardiology Specialist. She launched her company, <a href="https://pranitavitality.com/" target="_blank" rel="noreferrer noopener nofollow">Pranita Vitality</a>, to help individuals improve their physical and mental health through a unique combination of modern medicine and ancient wellbeing philosophies including yoga, mindfulness, and meditation.</p>



<p>We caught up with Pranita for the launch of her new book, <a href="https://www.amazon.co.uk/Vitality-Healthy-Sustained-Diabetes-Management/dp/1916328598/" target="_blank" rel="noreferrer noopener nofollow">Vitality: A Healthy and Happy Heart</a> to hear more about her work.</p>



<p><strong>Can you please start by telling us a little bit about who you are, and what you do:</strong><strong></strong></p>



<p>I am a preventive health consultant and have two decades of clinical experience as an Occupational Therapist and Preventive Cardiology Specialist, which includes working for the National Health Service in the UK.&nbsp;&nbsp;I have worked with many people on both sides of healthcare – prevention and reactive.&nbsp;</p>



<p>With my practice using the Vitality Mind-Body-Connection (MBC) approach; I have helped many people to lose up to 5 stones of weight, reverse type 2 diabetes and prediabetes,&nbsp;control high blood pressure, improve lipids level, enhance energy, improve their cognitive skills, increase productivity, and generally made them feel much more youthful and happy.&nbsp;</p>



<p>In essence, my work is to help people have a strong mind and a healthy heart that beats stronger for longer.&nbsp;</p>



<p><strong>Why did you decide to write a book?</strong></p>



<p>I started my wellness service with one major goal:&nbsp;to inspire, educate and empower 100k people to transform their lifestyle, so that they can enjoy life to the fullest, fulfill their purpose and leave their unique legacy on planet earth.</p>



<p>I soon realized that if I was going to fulfill my mission and purpose, I would have to find a medium beyond my personal services. People may not know me personally, but if they can read my book and implement the tools I discuss there religiously, they will get the results. This was my inspiration to write the book.</p>



<div class="wp-block-image is-style-default"><figure class="aligncenter size-large is-resized"><img fetchpriority="high" decoding="async" src="https://ceomedium.com/wp-content/uploads/2021/02/Untitled-design-15-1.png" alt="Pranita Salunke - Vitality-front-cover" class="wp-image-7165" width="900" height="900"/><figcaption>Pranita Salunke &#8211; Vitality-front-cover</figcaption></figure></div>



<p><strong>You have helped hundreds of people throughout your career. What are the major issues that they commonly struggle with?</strong><strong></strong></p>



<p>There is a multitude of problems people experience when they first discuss with me.</p>



<p>On the physical side, they may be dealing with being overweight and unable to lose weight despite trying numerous diets, shakes, pills, or attending weight loss groups. Sometimes they have a recent health scare, like heart diseases or their doctor warning them they are at risk for type 2 diabetes, heart attack, or a stroke. These conditions also increase the risks of COVID-19, so lots of people have been particularly concerned over the last 18 months or so.</p>



<p>On the emotional and mental side, they are usually experiencing anxiety due to the demands of work or life, or even fear of ill health. The current global <a href="https://ceomedium.com/atlanta-attorney-gives-hope-during-the-pandemic/" target="_blank" rel="noreferrer noopener">pandemic</a> has increased the stress levels of many people as they are witnessing such uncertainty, or maybe even experiencing the loss of their family members.</p>



<p>As a result of physical and emotional distress, their productivity gets affected and they are unable to perform at their highest level at work and even struggle to engage in meaningful hobbies or projects.</p>



<p>Innately, every human being wants to progress. Optimum health and happiness are the foundation for progress, so I aspire to just be an instrument in helping them to achieve that.</p>



<p><strong>One of the areas you cover in your book is mindfulness and meditation. Why do you think more people are now rediscovering these ancient philosophies?</strong><strong></strong></p>



<p>Techniques such as breath-work, yoga, meditation, fasting have been practiced in Eastern cultures, including India, for centuries. It is only more recently that Western science is now proving them to be beneficial with research. Although Indian philosophers and yogic scholars have using these practices to prevent and cure many illnesses, unfortunately, they were often disregarded due to lack of data.&nbsp;</p>



<p>Modern medicine is now awakening to the importance of Mind-Body connection, and many people are realising the limitations of drugs when it comes to preventing the diseases. Millions of people are now more open to embracing change, and it is a positive shift we should all welcome with an open heart.</p>



<p><strong>Tell us about your future vision for you and your brand. How far do you want to take it?</strong></p>



<p>My aim is to inspire and positively influence more than 100,000 people with my message, “Health and happiness is the foundation for a successful life.”</p>



<p>In the future, I would like to work&nbsp;in partnership with other medical professionals, organisations, communities and charities to create products and services using technology. I believe that this is the way we can create a healthy and happy world together.</p>



<p><strong>If you could share one key piece of advice with our readers, what would it be?&nbsp;</strong><strong></strong></p>



<p>“You are more powerful than your genes”.</p>



<p>Although your genetics contribute to your health,&nbsp;emerging epigenetic science is showing that our thoughts and lifestyle can influence how these genes present in our life. Will they remain dormant, or develop into disease?&nbsp;Many chronic disease risks are strongly lifestyle-related and preventable. So, cultivate a positive lifestyle, supplement it with nourishing thoughts and engage in your choice of spiritual practices.</p>
<p>The post <a href="https://ceomedium.com/pranita-salunke/">Meet Pranita Salunke: Helping People Have a Healthy, Happy Heart</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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		<title>Entrepreneur Lisa Richards of Piper, LLC Invests in Beauty and Wellness</title>
		<link>https://ceomedium.com/lisa-richards/</link>
					<comments>https://ceomedium.com/lisa-richards/#respond</comments>
		
		<dc:creator><![CDATA[John]]></dc:creator>
		<pubDate>Sun, 13 Dec 2020 11:02:41 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[influencer marketing]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[wellness]]></category>
		<guid isPermaLink="false">https://ceomedium.com/?p=5716</guid>

					<description><![CDATA[<p>Businesswoman and Entrepreneur Lisa Richards shifted gears after 15+ years working for others. With experience in marketing, sales, digital, and distribution areas for both blue-chip domestic and international businesses, American Lisa Richards knew it was time for a change. She built Piper, LLC and today is an investment, marketing, and distribution firm. Piper, LLC focuses [...]</p>
<p>The post <a href="https://ceomedium.com/lisa-richards/">Entrepreneur Lisa Richards of Piper, LLC Invests in Beauty and Wellness</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p><strong>Businesswoman and Entrepreneur Lisa Richards shifted gears after 15+ years working for others. With experience in marketing, sales, digital, and distribution areas for both blue-chip domestic and international businesses, American Lisa Richards knew it was time for a change. She built <a href="https://www.instagram.com/followpiper/" target="_blank" rel="noreferrer noopener nofollow">Piper, LLC</a> and today is an investment, marketing, and distribution firm. Piper, LLC focuses on beauty, wellness, and fitness start-up ventures, including Co-Founding RPZL.</strong></p>



<p><strong>It was through her work with You On Demand, a start-up company that she was inspired to create and launch Piper, LLC. You On Demand delivered Hollywood movies to mobiles and TV screens as a service provider in China. Learning everything about the start-up process, she knew she’d found her passion. From bringing a dream on paper to fruition, and culminating in You On Demand&#8217;s Nasdaq listing, she fell in love with the entrepreneurial life, along with its dramatic highs, lows, and frantic pace.&nbsp;</strong></p>



<p><strong>Tell us more about yourself and your brand.</strong></p>



<p>I’m a seasoned media executive and have worked at companies including World Wrestling Entertainment, Starz Encore Group, and iN DEMAND. I have an entrepreneurial spirit with expansive corporate experience and have worked in almost every category from big-entertainment companies to start-ups. I have a reputation for creating, pitching, branding, selling, marketing &amp; executing award-winning, highly effective integrated initiatives which I am doing now for my clients.</p>



<p><strong>How did you create your brand? What inspired you?&nbsp;</strong></p>



<p>Having worked in branding and marketing for 20 years, I always wished there was one company that did it all but more importantly tied it together&#8211;all the key performances and results.&nbsp;</p>



<p>I wanted an agency that was under one digital roof to specialize in performance marketing, brand testing, product development, <a href="https://ceomedium.com/marilyne-nix/" target="_blank" rel="noreferrer noopener">influencer marketing</a>, and fulfillment. I was running all of this for both blue-chip and start-up companies and figured out the key formula for integrating a highly cost-effective branding and marketing campaign from start to fulfillment.&nbsp;&nbsp;</p>



<p>When COVID hit, I had more time (albeit with two girls at home) and was introduced to an Australian company that wanted me to bring their top-selling products into the US.&nbsp; I was obsessed with the products and got excited to make it a household name in the U.S.&nbsp; I currently have 4 clients and a waiting list too.</p>



<p><strong>How does your brand work?&nbsp;</strong></p>



<p>We’re heavily involved in every detail.&nbsp; From the product to the packaging to the pricing (which is one of the most important elements of marketing) to naming the products, bundling the products, affiliate partners, the best influencers to partner with, along with stunting and mapping out a promotional and marketing calendar for the year.&nbsp;&nbsp;</p>



<p>We decide if we are going to launch direct to customers, business to business, or Amazon/other platforms and during which phase. We look at margins and marketing spend.&nbsp; We also test every creative.&nbsp; We create 4-5 ads and analyze which are the top-performing ones. We test verbiage, offers ($20 off or 20% off), timing, colors, a person’s face looking straight on to the left, hair color, etc&#8230;&nbsp; We test every detail of the campaign (with codes, backend). I can pretty much tell you where every sale came from.&nbsp; That is how to market both effectively and efficiently.</p>



<p><strong>Do you have a giveaway thought for our readers?</strong></p>



<p>Especially during this time, everyone wants to feel or look their best.&nbsp; There is nothing better than someone else doing your hair.&nbsp; RPZL created a safe and fun environment for girls to look their best. We also launched RPZL to go (if our customers did not feel safe coming to our space).&nbsp; And everyone is so health-conscious now, that is why we brought over Australia’s #1 selling lip balm (selling 1 per minute) to the US.&nbsp; The lip balms are 100% natural, and all Australian made. Featuring Australian-sourced Beeswax and Extra Virgin Oil in every balm.&nbsp; You can eat every ingredient.&nbsp;&nbsp;</p>



<p><strong>What challenges did you go through while building your brand? What challenges do you face daily?&nbsp;&nbsp;</strong></p>



<p>Some of the new brands we come up with have a great name but then can’t secure the trademark, URL, and/or social media handles (I have been successful in purchasing a few in China, but for one brand, I couldn’t get a minor radio station in Miami to sell it to me).&nbsp;</p>



<p>I am currently focusing on start-ups without significant marketing budgets so the biggest challenge is being smart with our funds and bartering services.&nbsp; We are working with companies in other countries so customs are always fun and product timing/delivery + marketing push is a careful delicate balance.&nbsp;</p>



<p><strong>How do you handle your business finances and funding?&nbsp;&nbsp;</strong></p>



<p>I am personally funding my company and have a revenue share model with each brand.&nbsp; I want us to all be in this together. It is the only way it truly works.&nbsp;</p>



<p><strong>What’s your future vision for your brand? What’s the next level dream for you?</strong></p>



<p>&nbsp;I am in a very good place in my career. That allows me to only work with brands that I connect with.&nbsp; At the end of the day, I am interviewing you to hire me.&nbsp; I do want to launch a teen division (one of my daughters is a micro-influencer) so I can help other teen influencers correctly connect and negotiate with leading brands and agencies. There are a lot of teen influencers who are being taken advantage of, and some of their parents do not have this skill set to help them navigate through this.&nbsp; I want to secure top brand partnerships, negotiate deals, manage contacts, execute deliveries, and more (just like I am doing for my daughter).</p>



<p><strong>What message would you give to those people looking to create something of their own and make a living through it?&nbsp;&nbsp;</strong></p>



<p>Go for it! I never wanted to be a cheerleader. I wanted to be a starting player.&nbsp; You are going to make so many mistakes, but from those mistakes, you will grow more than you ever would as a person (not with just work, but in every sector). The joy is in <em>getting there</em>. The beginning years of starting your business, the camaraderie when you&#8217;re in the pit together, are the best years of your life. So rather than being so focused on when you get big and powerful, if you can just get the juice out of that… don&#8217;t miss it.</p>



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<p>The post <a href="https://ceomedium.com/lisa-richards/">Entrepreneur Lisa Richards of Piper, LLC Invests in Beauty and Wellness</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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