In January 2020, with the launch of Mink & Honey, she took her years of business acumen and experience, and built a beauty, health, and wellness brand. Her goal is in helping entrepreneurs, specifically women. With her new line, she’s created an affiliate program that will pay a generous 50% commission, and afford the opportunity for others to create their own business. 

Monique Rose attributes her personality, quick wit, and ability to relate to others in helping her work across every demographic, including male dominated industries. Her vision is to inspire her followers to push forward and not to give up on their dreams. 

Can you tell us a little about yourself, and your new brand Mink & Honey?

I am a successful serial entrepreneur in the restaurant industry, and am now pursuing my newest venture, Mink & Honey. Mink & Honey is a beauty, health & wellness brand that focuses on beautifying women and men from the inside, out. Aside from running my six restaurant locations, and launching my new beauty brand, I also coach aspiring entrepreneurs.

How did you create Mink & Honey? What went into the process?

I created Mink & Honey from a need. I wanted professional-grade skin care products that didn’t irritate my sensitive skin. I recognized that women were into makeup and the desire to enhance their natural beauty, however they missed the foundation of beauty: great skin.

Mink & Honey is centered around skin care through a full skin care line. It’s also accentuated by additional beauty products such as mink lashes, luxury hair, and health & wellness products such as weight loss and detoxes. 

What is the main focus of Mink & Honey?

Mink & Honey is focused on beautifying and empowering women. Whether they simply want better skin, or fuller and/or longer hair. We also have products if women want to lose weight; Mink & Honey has a product for every need.

As an entrepreneur, what would you tell others? What did you learn as you came up in business?  

I’m a firm believer in hard work intersecting with success 100% of the time. Just four short years ago, I was only earning $500 per week. Since then, I’ve built a multi-million dollar empire. Mink & Honey is a testimony to all women and aspiring entrepreneurs that there’s something extraordinary on the other side of fear and adversity. 

I hope my story resonates with someone to remain hopeful, even in times of struggle. I was a teenage mother from Milwaukee, Wisconsin with only a high school diploma. Still, I was able to build an amazing life. If I can overcome it, so can they.

What challenges did you face during your brand creation? What are the challenges you go through on an everyday basis?

My biggest challenge during brand creation was sourcing product and manufacturing. I wanted everything to be the best quality possible down to the packaging. My biggest challenge on an everyday basis is juggling all aspects of running multiple businesses and building a team. It’s difficult to give the proper care and attention to my companies and build a new brand at the same time. 

How do you manage your business finances? 

I have been very careful throughout this journey to not over leverage our businesses. I think the biggest mistake entrepreneurs make is to spend too much money too fast and too incur too much debt. My businesses are all debt free and were started with only the cash we had on hand and our sweat equity. As I make money, I spend money and we focus only on providing a great product every single time. The product causes our consumer to tell the story for us and that is the best marketing there is.

Tell us your future vision for Mink & Honey. Where do you see the next level being? 

My future vision for Mink & Honey is to develop the business into a lifestyle brand. I want to create a company that not only provides great products but also provides a way for people to earn money and a better life for their families. 

I want to take the company global and have affiliates on every continent. My dream for the next level is to become a household name and be a hybrid of the very best. Think Mary Kay x Total Life Changes on steroids. I think launching this company that is 100% African-American AND Woman owned is exactly what is needed right now in today’s climate in society.

What message would you give to somebody looking to build a living from their creative endeavours? 

I would say that first, understand exactly who your audience is and exactly what problem you solve for them. Once you understand that, you need to stick to exactly what your product or service plan is. Don’t deviate and don’t try to do everything. Pick something and do that something better than everybody else. And work harder than everybody else, including yourself from yesterday. 

Where to find Monique online :

Website URL: www.minkhoney.com

                       www.moniquerose.com

Instagram URL: www.instagram.com/minkandhoneybeauty

                          www.instagram.com/themoniquerose

The post Monique Rose Business Experience and Acumen Helps her Grow Another Brand appeared first on CEO Medium.

What is your entrepreneur story? How did you come about building your business?

My entrepreneurial journey started two years before my separation date in the United States Air Force. I initially wanted to Palace Chase, which is an option to separate from the military early to pursue school, but I was never a good student. I knew that was not the route for me. Shortly after, I decided that I was going to start a clothing brand. I was always a relatively creative person, learning skills such as video/photo editing/design (Photoshop) and thought that my skills would translate into building my brand. I created the Instagram with the initial handle “@nfqofficial”, which was a phrase that derived from my best friend/business partner’s career field at the time. I was heavily into fitness/lifting weights and thought if I was going to start a clothing brand, I needed a name that I knew would stand out. Especially if I was going to grow Instagram organically. I first developed the overall theme for Instagram. I then did my research and ordered a heat press, and began creating t-shirts in my dorm to give out for free at our local base gym in Cannon AFB, New Mexico to receive feedback on them. I received much praise for the shirts, specifically with people loving the name “NeverFuckingQuit”. We then purchased our first order of t-shirts and advertised them on Instagram. After our very first successful drop, It didn’t take long for our audience to request for us to make more clothing. As we sold out after the next few drops, we knew we were onto something. Around 7 months after creating nothing but shirts and products that we were able to create stateside, I began sourcing overseas manufactures. If you know NFQ, you know we are all about our training shorts. To this day they are our most popular product, but we’ve expanded our gear to pretty much anything fitness.

What is your business model and how were you able to grow so fast?

Our business model has always been a Limited Piece Drop model. Very similar to Supreme, which I attribute to my love for streetwear when I was growing up. From our very first item sold, it has always been limited drops. With the combination of our rapid growth and Limited Drop model, it wasn’t long until we had an endless amount of requests for more clothing and larger stock. To this date, we continue our Limited Drop model. Although we have significantly increased the amount of stock, allowing more customers to purchase our gear while continuing our limited-edition exclusivity.

Can you give me an overview of who you are, what is your educational or overall background? What are some of your achievements?

My name is Taylor Dominic. I grew up on the island of Oahu, Hawaii. I served 7 years in the United States Air Force as a Special Missions Aviator, which I joined immediately after high school. As mentioned earlier, I was never a good student, graduating with a 2.0 GPA. I never went to college and possessed zero business knowledge before creating NFQ. I’ve always been one to pick up new hobbies, as often as I can. I absolutely LOVE the challenge of learning a new skill. I trained as an MMA Fighter for a couple of years, competing & winning two MMA bouts. I’m also currently boxing full-time in which I intend to compete soon. I picked up video/photo editing at a young age, which helped benefit our company greatly. As I grow older, I’ve realized my true passion in life is creating. I have a few other ventures outside of NFQ; some that have failed; but I embrace the challenge of creating. Whether it be a new t-shirt design, a pair of shorts, Instagram post, website design… I love it all. It keeps me motivated as ever to be able to create something new every day. I have many personal achievements throughout my life, but the only important one to me is NFQ.

What have you learned through your experiences as an entrepreneur that can be used by aspiring business individuals?

I’d have to say the number one skill I’ve learned throughout my journey so far, is to embrace being independent. Although I have a business partner that possesses a great number of skills that benefit NFQ greatly, there are many areas in a business that I still have absolutely zero knowledge of. I’m constantly learning in new areas of expertise, utilizing platforms such as Youtube & Google. The internet is beyond powerful.

What makes your business so unique and successful?

Our name “NeverFuckingQuit”, our motto “A Different Breed”, and the simple fact that we LIVE our brand. As mentioned, I continue to train and compete in various sports and take risks in numerous areas of life. To this day, I continue to model for our brand which requires me to stay in shape. I’ve seen countless brands/companies “pop up” over the past few years, that definitely are appealing, but lack the backbone and true persona of what their brand is about. We practice what we preach and that gives our customers the courage to do the same in every facet of their lives.

What have you learned through your journey as an entrepreneur?

Oh man, I could go on for countless HOURS on the number of things I’ve learned throughout my entrepreneurial journey so far. From legalities to manufacturer sourcing, marketing, Facebook ads, designing… I could go on forever. I continue to learn something new every day, which again is why I love this journey so dearly.

What skills and attributes make you as successful as you are?

In addition to the skills I mentioned earlier, I am an incredibly self-reliant person. I’m constantly learning and doing my best to stay one step ahead of everything… Which doesn’t always work out, but I will try and try again until I find the answer/solution.

Why is online business, marketing, etc important?

I believe E-commerce is the future. I’ve been asked countless times if NFQ will ever have a brick & mortar store. While I won’t completely rule that out, I embrace online business. It’s one of the main reasons we have the business model we do.

In the early stages of NFQ, we didn’t actually put much into our marketing. Being that I was a rather creative individual, it helped visually get us off the ground, but since we have improved our marketing tenfold. From lengthy photoshoots to editing, catalogs for future products, and ultimately planning. I’d have to say improving our marketing has made a drastic impact on our success.

Is there anything, in particular, you’d like me to add in the articles?

Our ultimate dream is to see NFQ grow into more than just a clothing brand. To be a movement. We want to see people around the world take this brand, embody it as we do, and never give up on their goals. You really can do anything, even if it seems so far fetched and out of reach. If you have the will power and determination, it all can be yours.

Where to find Taylor online :

Instagram : @dominicstrength

NFQ Instagram : @nfqofficial

Website: www.neverfuckingquit.com

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