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		<title>Our Interview with Laird Comber, Canadian Sales Executive </title>
		<link>https://ceomedium.com/our-interview-with-laird-comber-canadian-sales-executive/</link>
					<comments>https://ceomedium.com/our-interview-with-laird-comber-canadian-sales-executive/#respond</comments>
		
		<dc:creator><![CDATA[John]]></dc:creator>
		<pubDate>Thu, 02 Nov 2023 15:10:28 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[budgeting]]></category>
		<category><![CDATA[business structure]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[credit card management]]></category>
		<category><![CDATA[emergency fund]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[financial goals]]></category>
		<category><![CDATA[financial management]]></category>
		<category><![CDATA[financial stability]]></category>
		<category><![CDATA[financial strategies]]></category>
		<category><![CDATA[home warranty]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[tax planning]]></category>
		<guid isPermaLink="false">https://ceomedium.com/?p=8956</guid>

					<description><![CDATA[<p>What do Grainger, Tenaquip, Vallen, Fastenal, SPI, Whitecap, Source Atlantic, Wesco/Hazmasters, MSC, Cintas, Motion, Weber, Bunzl and Linde have in common? You may recognize them as major Canadian B2B distribution companies, but they also share another identifiable trait: Each has a trusted sales professional looking after them – in this case, Laird Comber is leading [...]</p>
<p>The post <a href="https://ceomedium.com/our-interview-with-laird-comber-canadian-sales-executive/">Our Interview with Laird Comber, Canadian Sales Executive </a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><em>What do Grainger, Tenaquip, Vallen, Fastenal, SPI, Whitecap, Source Atlantic, Wesco/Hazmasters, MSC, Cintas, Motion, Weber, Bunzl and Linde have in common?</em><br />
<span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">You may recognize them as major Canadian B2B distribution companies, but they also share another identifiable trait: Each has a trusted sales professional looking after them – in this case, </span><a href="https://about.me/lairdcombertoronto" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Laird Comber</span></a><span style="font-weight: 400;"> is leading their multi-dollar sales initiatives.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Beyond his home city of Toronto, Ontario and across Canada, Laird Comber has a </span><a href="https://issuu.com/lairdcomber" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">reputation </span></a><span style="font-weight: 400;">founded upon integrity and is known as a top-tier sales professional who savors the challenge of aggressive sales targets. He has a track record of surpassing sales goals and corporate objectives by formulating effective sales strategies that intensely focuses on people. By people, he includes the customer, the client and every member of the high-caliber sales teams he leads.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Recently Comber shared his</span><a href="https://lairdcombertoronto.blogspot.com/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;"> insights</span></a><span style="font-weight: 400;"> on winning sales techniques, the fundamentals of leadership and team building, and the principles of successful negotiation, in a wide-ranging interview partially reprinted below.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><strong>Q: What are some of the keys to sales success?<br />
</strong><span style="font-weight: 400;"><br />
</span><b>Laird Comber: </b><span style="font-weight: 400;">Clear communication is the foundation. From both the written and in-person perspectives, effective communication is central to developing relationships, on a team and especially with customers. To be at the top of your game in sales, you also need a strong work ethic, and must genuinely like interacting with people. Your personality should be adaptable and welcoming and must be authentic.  Sincerity in ones enthusiasm for conversations and the interest shown in others is paramount. I summarize the other winning ingredients as: persistency, consistency and resiliency, coupled with self-motivation.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><strong>Q: How do you go about motivating your sales teams?<br />
</strong><span style="font-weight: 400;"><br />
</span><b>Laird Comber: </b><span style="font-weight: 400;"> I start by setting very clear goals and expectations. Beyond that, I believe it is important to empower your team members by giving them responsibility and autonomy to boost productivity. Let your leaders lead. Trusting your team to make decisions and having them take ownership of their work is key. Leaders must demonstrate honesty and ethical behaviors at all times. Trust is essential, and naturally built on integrity. Sales leaders must be accountable for themselves and the results achieved by their teams. In addition, leading by example sets a positive tone for your team and demonstrates the behavior that you wish to see exhibited.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><strong>Q: What are the best negotiation strategies?<br />
</strong><span style="font-weight: 400;"><br />
</span><b>Laird Comber: </b><span style="font-weight: 400;"> In negotiation, flexibility and adaptability set the stage for success. In addition, actively listening and paying attention to what the other party is saying will pay substantial dividends. Listen carefully to show that you are respectful. This is also an effective way of identifying common ground. Focus on a win-win approach — generally, negotiating entails making both parties feel good, so by emphasizing the gain on both ends the mindset for a successful negotiation will reveal itself. Frequently a productive approach is to negotiate in stages. Break down the negotiation into small sections, such as timing, price, competitive advantages and take-away wins for each criterion. Taking it step-by-step will make the process easier for both you and the prospective customer. The details of the negotiation won’t seem as overwhelming.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><strong>Q: How do you suggest companies go about managing change?<br />
</strong><span style="font-weight: 400;"><br />
</span><b>Laird Comber: </b><span style="font-weight: 400;">For a dynamic business, change is the one constant. In the end, you will either manage change or it will manage you, but remember, you are in control and can help guide the final outcomes.  Managing change is an ongoing process that requires a fair amount of strategic thought, patience and dedication.  </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">To ensure proper alignment with the company’s values and culture, ensure that other top-level executives actively support and champion the change. It is in everyone’s best interest to be vested. This sets the tone for the entire organization. Be sure not to be too rigid. Some inherent flexibility built in to adjust the plan mid-route will help address unforeseen circumstances and help you avoid major pitfalls. Be sure to celebrate the smaller wins. This will keep the team focused on believing in and trusting the process. At the end of the day, a feedback loop may be warranted to make continuous adjustments and improvements along the way, as you navigate the uncharted stages of change.</span></p>
<p>The post <a href="https://ceomedium.com/our-interview-with-laird-comber-canadian-sales-executive/">Our Interview with Laird Comber, Canadian Sales Executive </a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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		<title>Constructing a Financial Cushion for Your Entrepreneurial Venture</title>
		<link>https://ceomedium.com/constructing-a-financial-cushion-for-your-entrepreneurial-venture/</link>
					<comments>https://ceomedium.com/constructing-a-financial-cushion-for-your-entrepreneurial-venture/#respond</comments>
		
		<dc:creator><![CDATA[John]]></dc:creator>
		<pubDate>Thu, 02 Nov 2023 14:58:01 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[budgeting]]></category>
		<category><![CDATA[business structure]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[credit card management]]></category>
		<category><![CDATA[emergency fund]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[financial goals]]></category>
		<category><![CDATA[financial stability]]></category>
		<category><![CDATA[financial strategies]]></category>
		<category><![CDATA[home warranty]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[tax planning]]></category>
		<guid isPermaLink="false">https://ceomedium.com/?p=8952</guid>

					<description><![CDATA[<p>Owning and operating a small business is a journey filled with highs and lows, especially when it comes to financial stability. The secret to long-lasting business success often lies in being prepared for the unexpected. To that end, building a financial safety net can be invaluable. In this CEO Medium article, several core financial strategies [...]</p>
<p>The post <a href="https://ceomedium.com/constructing-a-financial-cushion-for-your-entrepreneurial-venture/">Constructing a Financial Cushion for Your Entrepreneurial Venture</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">Owning and operating a small business is a journey filled with highs and lows, especially when it comes to financial stability. The secret to long-lasting business success often lies in being prepared for the unexpected. To that end, building a financial safety net can be invaluable. In this </span><a href="https://ceomedium.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">CEO Medium</span></a><span style="font-weight: 400;"> article, several core financial strategies are discussed, aimed at helping you create a more resilient and prosperous small business.</span></p>
<h2><b>Laying Out a Realistic Financial Blueprint</b></h2>
<p><span style="font-weight: 400;">One of the foundational steps toward financial stability is crafting a viable budget. This budget should encapsulate both your recurring expenses and expected income. </span><a href="https://blog.hubspot.com/marketing/business-budget-template" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">A well-designed budget</span></a><span style="font-weight: 400;"> acts like a financial roadmap, helping you steer clear of unnecessary expenditures and ensuring your venture remains solvent. Keeping a tight rein on your budget can lead to better resource allocation and optimized operational costs. It&#8217;s like a financial mirror that reflects the health of your venture and shows areas where adjustments are needed.</span></p>
<h2><b>Accumulating a Financial Buffer</b></h2>
<p><span style="font-weight: 400;">Another vital measure is to set aside an emergency financial reservoir. </span><a href="https://www.constantcontact.com/blog/business-planning/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">This fund should cover</span></a><span style="font-weight: 400;"> at least three to six months of your operating costs. It serves as a fiscal shock absorber during downturns, safeguarding the venture from going into a financial tailspin. A substantial emergency fund can be the difference between weathering a rough patch and having to close up shop. The aim is to create a safety net sturdy enough to withstand unforeseen financial hiccups.</span></p>
<h2><b>Selecting an Optimal Business Framework</b></h2>
<p><span style="font-weight: 400;">Structuring your business </span><a href="http://www.globalsmes.org/news/index.php?func=detail&amp;detailid=417&amp;catalog=22&amp;lan=en&amp;search_keywords=" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">in the right manner</span></a><span style="font-weight: 400;"> can yield financial benefits. S corps offer pass-through taxation, self-employment tax savings, and the option for business owners to claim losses as tax deductions on their taxes. Picking this or another suitable structure can have a considerable impact on your bottom line. Furthermore, you can avoid hefty lawyer fees by filing for your chosen business entity yourself or by using a formation service. The right structure not only offers tax advantages but can also minimize liability and offer greater flexibility.</span></p>
<h2><b>Exercising Prudent Credit Card Management</b></h2>
<p><span style="font-weight: 400;">Business credit cards </span><a href="https://www.zeni.ai/blog/corporate-credit-card-management" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">can be double-edged sword</span></a><span style="font-weight: 400;">s. On one hand, they provide the liquidity necessary for operations and, when used responsibly, can help build a strong credit history. On the other hand, accumulating debt with high-interest rates can quickly jeopardize the business. Therefore, it&#8217;s vital to use credit cards judiciously, paying off the full balance each month to circumvent debilitating interest and maintain a favorable credit rating.</span></p>
<h2><b>Supplementing Insurance With a Home Warranty</b></h2>
<p><span style="font-weight: 400;">For those operating a business from home, extending insurance policies to include a home warranty can be a savvy move. A home warranty serves as a complementary financial safety net, specifically for home-based businesses. It covers the repair or replacement of crucial home systems and appliances, and it&#8217;s important to </span><a href="https://www.ahs.com/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">understand the specific items that are covered</span></a><span style="font-weight: 400;">.</span></p>
<h2><b>Navigating the Tax Landscape</b></h2>
<p><span style="font-weight: 400;">Understanding the</span><a href="https://www.irs.gov/businesses/small-businesses-self-employed/business-taxes" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;"> labyrinthine world of taxation</span></a><span style="font-weight: 400;"> can be overwhelming but is crucial for minimizing tax liabilities. Regularly updating oneself on tax laws and seeking professional guidance can help in leveraging available tax credits and deductions. This helps to not only comply with the law but also to optimize the business&#8217;s tax position.</span></p>
<h2><b>Making Periodic Financial Assessments</b></h2>
<p><span style="font-weight: 400;">Periodic scrutiny of your financial documents and a thorough audit can </span><a href="https://corporatefinanceinstitute.com/resources/accounting/analysis-of-financial-statements/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">unveil inefficiencies and risks</span></a><span style="font-weight: 400;"> you may not be aware of. Such regular assessments allow for timely interventions, optimizing resource allocation and eliminating potential financial drains before they become significant issues. Being proactive in financial management often pays off in the long run.</span></p>
<h2><b>Formulating and Pursuing Financial Objectives</b></h2>
<p><span style="font-weight: 400;">Financial success is not a matter of chance but of choice. Clearly, articulated financial goals, coupled with a well-thought-out strategy to achieve them, can set your business on the trajectory of success. Whether it&#8217;s </span><a href="https://ceomedium.com/expanding-your-business-internationally-what-to-consider-by-stewart-beer/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">branching out into new markets</span></a><span style="font-weight: 400;">, boosting income, or curtailing expenses, a strategic plan serves as your navigational compass.</span></p>
<p><span style="font-weight: 400;">Arming your small business with a sturdy financial safety net requires thoughtful planning and disciplined execution. These outlined strategies offer a multifaceted approach to building a resilient business. By taking these steps, business owners invest in their venture&#8217;s longevity and prosperity. Committing to financial security today paves the way for enduring success tomorrow.</span></p>
<p>&nbsp;</p>
<p>The post <a href="https://ceomedium.com/constructing-a-financial-cushion-for-your-entrepreneurial-venture/">Constructing a Financial Cushion for Your Entrepreneurial Venture</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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		<title>INTERNET SHUT DOWN: WHAT IT MEANS FOR SMALL SCALE BUSINESSES.</title>
		<link>https://ceomedium.com/internet-shut-down-what-it-means-for-small-scale-businesses/</link>
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		<dc:creator><![CDATA[Victoria Wilson]]></dc:creator>
		<pubDate>Sat, 09 Oct 2021 14:51:39 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[internet down]]></category>
		<category><![CDATA[internet shutdown]]></category>
		<category><![CDATA[small business]]></category>
		<guid isPermaLink="false">https://ceomedium.com/?p=8073</guid>

					<description><![CDATA[<p>Restrictions to the use of the internet are increasing worldwide. There has been news of the government&#8217;s mandate to restrict internet usage and access. Political and national security concerns primarily drive these mandates. Internet shutdowns are the &#8220;new normal&#8221; in many countries. When the internet is shut down, it has some implications. Parts of these [...]</p>
<p>The post <a href="https://ceomedium.com/internet-shut-down-what-it-means-for-small-scale-businesses/">INTERNET SHUT DOWN: WHAT IT MEANS FOR SMALL SCALE BUSINESSES.</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">Restrictions to the use of the internet are increasing worldwide. There has been news of the government&#8217;s mandate to restrict internet usage and access. Political and national security concerns primarily drive these mandates. Internet shutdowns are the &#8220;new normal&#8221; in many countries. When the internet is shut down, it has some implications. Parts of these implications are technical, human rights, and economic impacts. The users&#8217; trust and reliance on the internet are entirely overlooked, which then sets off a range of consequences for the local economy and the country in the long run.</span></p>
<p><span style="font-weight: 400;">Internet shutdown means there&#8217;s an intentional break or disruption of Internet-based communications. This makes them unavailable or inaccessible for a particular population or location to gain or display control over the flow of information. There can be an internet shutdown at a national level or a local level. At a national level, users across the country will be unable to access the Internet. In contrast, at a local level, fixed Internet access in the localized area is cut off.</span></p>
<p><span style="font-weight: 400;">Internet shutdowns affect economies in multiple ways. It often upsets productivity and generates monetary losses in time-sensitive transactions. Some businesses depend heavily on electronic transactions. These businesses are exposed to serious consequences. An example is e-payments. They are becoming rapidly common in many developing countries.</span></p>
<p><span style="font-weight: 400;">Small scale businesses are often private businesses, partnerships, or sole proprietorships. They have fewer employees than regular-sized businesses. They are defined as &#8220;small&#8221; in the ability to apply for government support and qualify for preferential tax policy depending on the country and industry. Small scale businesses have come a long way in just a few years. The internet provides many tools for small-scale businesses. Judging from this, we can safely say the internet is a practical tool for most businesses. Consumers purchase based on what they see and hear through their search on the internet. These reviews are referred to as word-of-mouth marketing. The millennial generation adapts to technology quickly. This implies that the internet is a life source for this generation. The workforce is ever-growing with millennials. This shows that <a href="https://ceomedium.com/swank-a-posh/" target="_blank" rel="noopener">small businesses</a> need to adjust the manner they use the internet. Businesses are changing to keep up with the marketing strategies of their competitors. The use of the internet to market often leads quick spread of information. This is the generation&#8217;s dream come true. When there is an internet shutdown, small-scale businesses will lose the edge and advantage that the internet gives them to operate and compete with large-scale businesses.</span></p>
<p><span style="font-weight: 400;">Internet shutdown is undoubtedly more than an inconvenience. In some cases, it&#8217;s a matter of life and death. But it&#8217;s certainly a matter of means of livelihoods lost, restricted access to information, and freedom of expression being curtailed. More people live their lives online and rely on the internet to carry out their business engagements. The risk of a government shutting down the internet carries excruciating increasing costs.</span></p>
<p>&nbsp;</p>
<p>The post <a href="https://ceomedium.com/internet-shut-down-what-it-means-for-small-scale-businesses/">INTERNET SHUT DOWN: WHAT IT MEANS FOR SMALL SCALE BUSINESSES.</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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		<title>Small Business Year-End Checklist By Jasmine Johnson</title>
		<link>https://ceomedium.com/small-business-year-end-checklist-by-jasmine-johnson/</link>
					<comments>https://ceomedium.com/small-business-year-end-checklist-by-jasmine-johnson/#respond</comments>
		
		<dc:creator><![CDATA[John]]></dc:creator>
		<pubDate>Tue, 22 Dec 2020 16:23:34 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Top]]></category>
		<category><![CDATA[women in business]]></category>
		<guid isPermaLink="false">https://ceomedium.com/?p=6209</guid>

					<description><![CDATA[<p>By far the least glamorous part of owning and operating a business is a year-end procedure but it’s quintessential. I compiled a list of the top 5 things every small business owner should do at the end of every year. Use this checklist as a guide and customize it for your business. Alright, let’s go!&#160; [...]</p>
<p>The post <a href="https://ceomedium.com/small-business-year-end-checklist-by-jasmine-johnson/">Small Business Year-End Checklist By Jasmine Johnson</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>By far the least glamorous part of owning and operating a business is a year-end procedure but it’s quintessential. I compiled a list of the top 5 things every small business owner should do at the end of every year. Use this checklist as a guide and customize it for your business. Alright, let’s go!&nbsp;</p>



<p><strong>1. Get your Books in Order, then Run Financial Reports&nbsp;</strong></p>



<p>Before you run financial reports, be sure your financial records are current. It doesn’t matter if you have a folder of receipts or an accountant – you must do this before you do anything else. I am a huge fan of QuickBooks, but any cloud-based accounting software will streamline this process <em>plus </em>your accountant has direct access to your business records online.&nbsp;</p>



<p>In the spirit of being sure your books are up to date, try to reconcile your accounts receivable. If you are a service-based business, you should have a running list of what invoices are unpaid. Try to collect those payments before the end of the year – this will improve your cash flow and a fresh start to the new year.&nbsp;</p>



<p>Once your bookkeeping is complete, use your accounting software to generate: (1) profit and loss statement, (2) balance sheet; and (3) cash flow statement. These reports will allow you to review and assess whether you met your financial goals – specifically your profit and loss report. This is the best way to tell where your business stands financially.&nbsp;</p>



<p><strong>2. </strong><strong>Prepare for Taxes.</strong><strong>&nbsp;</strong></p>



<p>I wouldn&#8217;t be a lawyer if I did not lead with a disclaimer&#8230; I am not a tax professional and you should always consult a CPA for your tax needs. As general guidance, if you have contractors or vendors, you need current W9s on file. A W-9 includes all of the vendor information you need so their 1099 can be filled completely and correctly. If you are a vendor, be sure you send an updated W-9 to your clients, so they have what they need to file as well.</p>



<p>So what’s the deal with 1099s? The “general rule” is that business owners must issue a Form 1099-MISC to each person or entity to whom you have paid at least $600 in rents, services (including parts and materials), prizes and awards, or any other income payments. Consult your accountant to be sure this is done correctly.&nbsp;</p>



<p><strong>3. Evaluate Your Goals, then Create New Ones&nbsp;</strong></p>



<p>Business evaluation can start as a lofty exercise, so I suggest starting with what you KNOW you have done this year. Create a list of the accomplishments the business made this year. Record-breaking sales? Streamlined client intake? Top performing employees/contractors? Whatever it is, write it down.&nbsp;</p>



<p>Next, evaluate your goals from last year. Pull out your business plan, accomplishment list, financial reports, and compare them to the goals you set for the year.&nbsp;</p>



<p><em>● Did you accomplish what you set out for the year? Why/Why not? Has your market changed? Are consumers/clients shopping&nbsp;differently?&nbsp;</em></p>



<p><em>● What do you want to do better?&nbsp;</em></p>



<p><em>● What do you want to do more/less of?&nbsp;</em></p>



<p><em>● What is costing (financial or time) your business more profitable? How do you fix it?&nbsp;</em></p>



<p><em>● When you establish your goals for the next 12 months, your staffing needs should be part of that discussion. Could you have made more money if you had an extra hand or two?&nbsp;</em></p>



<p>Use these notes to help you with your business plan and goals for next year. It is not enough to state “increase revenue”. How much do you want to increase revenue? How will you increase revenue by 20%? Will it require more advertising? More employees? Develop an action plan so the goal is achievable.&nbsp;</p>



<p><strong>4. Back that Thang Up &#8212; your data that is.</strong></p>



<p>Back up all of your files, including accounting, client files, contacts, notes, and emails. If you don’t have one already, invest in an external hard drive or a cloud-based system. Data security is critical to a business so be sure your data is safe.&nbsp;</p>



<p><strong>5. Audit your Website and Social Branding&nbsp;</strong></p>



<p>Your website and <a href="https://ceomedium.com/larionne-mariah/" target="_blank" rel="noreferrer noopener">social media</a> are a living marketing tool. Review it to be sure links are still active and contact information is correct. Your website should grow with your business. Should you make updates to scale for your next year’s goals? Are you engaging your followers to understand their consumer needs? How can you profit from them? </p>



<p>You are encouraged to use this checklist to benefit your business and profits.</p>



<p></p>
<p>The post <a href="https://ceomedium.com/small-business-year-end-checklist-by-jasmine-johnson/">Small Business Year-End Checklist By Jasmine Johnson</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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