Fauteux firmly believes in the responsibility of leaders to contribute to the preservation of our world. In his words, “I believe that everyone in a leadership position has the responsibility to ensure we are protecting nature and acting sustainably. Without it, little of what we do or achieve holds significance or meaning. After all, we have to ensure that we have a place where others following in our footsteps have the opportunity to achieve their own goals.”

Fauteux’s educational background includes a bachelor’s degree earned in 1995 from Wilfrid Laurier University in Ontario, Canada. He also pursued further education, completing a Management Certificate from the American Management Association of International in 1999 as well as an Indigenous Studies Certificate from the University of Alberta in 2017. 

In this capacity as Senior Director of P3 at EQUANS Services, he’s responsible for managing the strategic delivery operations of multiple P3 contracts in both Canada and the United States. His areas of oversight encompass transit, healthcare, transportation, and cultural infrastructure. 

What does your day-to-day generally look like given your position?

Contract, Vendor, and Client Management are the activities that take up most of my day.  Making sure we are delivering on our commitments and serving our clients in the best, most sustainable way we can.

What initially inspired you to get into the field you’re in?

Leadership has always been the thing that I’ve gravitated to normally and environmentalism and sustainability are things that mean a lot to me personally. So being able to lead and contribute in those important areas has been great.

What do you think makes a great leader?

I generally subscribe to servant leadership so listening is where everything starts.  As a generalist, I believe strongly in putting the right people in the right places and then making sure you can support success, help them grow, and clear barriers for them. I also believe strongly that what gets measured, gets done so I am a big proponent of having accountability systems in place to track success.

What is the biggest misconception about your industry?

The biggest misconception is that environmentalism and sustainability are only for environmentalists and that simply is not true. Everything we build, operate, occupy, use, etc. can be better more sustainable, and less harmful to the environment around us.  Keeping this in mind, ALL of us are responsible for this, not just the environmentalists.

What do you believe your future career is going to look like five years from now?

I imagine that I will be leading sustainably in whatever industry needs me. 

The post Our Interview With Brad Fauteux, senior director of P3 Management at EQUANS appeared first on CEO Medium.

Marilyn Nix is a 6-figure entrepreneur, Social Media and Luxury Lifestyle influencer, and coach on Instagram with over 700k followers. ⁣⁣

⁣⁣What is your entrepreneurial story? How did you come about building your business?⁣⁣

⁣⁣I was always around my parent’s friends, older business owners who lived a very posh and jet-setting life. Now, I was raised spoiled, we can’t lie about that but I wasn’t born into a jet setting lifestyle however, I knew from being around it and getting used to it, dating men who gave it to me, I would make it my own life without any man’s help and I finally achieved it. I then decided it’s time to show other women how to live the same life as an influencer and coach.⁣⁣

⁣⁣What is your business model — how were you able to grow so fast? ⁣⁣

⁣⁣I empower and coach individuals and companies on how to grow their Instagram and make money by collaborating with brands. But that’s not limited to only coaching you how to grow your Instagram. I also promote how capable women can be being her own boss and while staying fab in slaying every goal in their lives by sharing beauty tips that I learned being in the beauty industry. Helping them build their own business and helping women get what they want and be the best they can be. To simply put it, I help women and businesses grow.⁣⁣

⁣⁣Can you give me an overview of who you are, what is your educational or overall background?⁣⁣

I have been in the fashion and beauty industry since I was a teenager. I went to the Art Institute of Miami for both fashion, marketing, and a business degree, went UALR for business and marketing, and attended Wade College in Texas for both fashion and marketing and worked with the biggest names in the business internationally. Once social media started, I jumped on the bandwagon ahead of time and learned every trick and trade out there and have made myself a brand name, and now, in the last 5 years, I have been making others a name in the social media world and making it their career.⁣⁣

⁣⁣What are some of your achievements? ⁣⁣

⁣⁣I was number one in Entrepreneurship in the country in high school and college for business. I even received awards from President Clinton, several Mayors, and Governors for my acts of volunteering and charity work, receiving different honors from multiple designers for the highest ratings of my work. For me, awards are only bonuses, the real achievement is the feeling of satisfaction that I feel whenever I successfully achieve my goals.⁣⁣

⁣⁣What have you learned through your experiences as an entrepreneur that can be used by aspiring business individuals?⁣⁣

⁣⁣Even with the success that I now have, my experiences as an entrepreneur was never that smooth. There are ups and downs and she even at some point doubted her decisions. But as I go through my journey as an entrepreneur, I’ve kept the passion for every goal that I have, stayed diligent, and kept a positive perspective. I learned that it is important to challenge yourself and face your fears in every step that you take rather than doubting your decisions, make it as a motivation and you will surely learn a lot from it, especially if you are an aspiring business individual.⁣⁣

⁣⁣What makes your business so unique and successful?⁣⁣

⁣⁣Starting with the great team that I hired for character and values that fits my company tells her apart from others. A very dedicated team with the same mindset as her and values that align perfectly with my company. With this, it makes running my business smoothly. ⁣⁣

⁣⁣The years of experience being around people and working for the biggest names in the fashion and beauty industry internationally, and with the knowledge I have, you know that I really know this business well. My passion and sincerity to share this experience and knowledge to others gained trust from a lot of people which leads me to become successful as a coach and influencer.⁣⁣

⁣⁣What have you learned through your journey as an entrepreneur? ⁣⁣

⁣⁣Being around business-minded people at a very young age helped me on my journeys as an entrepreneur, note-the fastest way to change yourself is to hang out with people who are already the way you want to be. I learned that building a great team is a very important key to a successful business. So I hire for character and values with a mindset that I can always train someone on skills, but can’t make someone’s values fit my company. And one of the most important things that I learned and had kept me in track in achieving success is by knowing exactly what my goal is. I set my goals and remind myself of them each day. ⁣⁣

⁣⁣What skills and attributes make you as successful as you are? ⁣⁣

⁣⁣“Nobody starts as master of something they are good at,” I always say. It was my sincerity, dedication, passion, and willingness to learn new things without the fear of failing that made me successful in the career that I have chosen. I believe that everyone can do it if they put their heart and mind to it, believing in themselves and never be afraid to fail.⁣⁣

⁣⁣Why is online business, marketing, etc important? ⁣⁣

⁣⁣Now that most people around the world spend most of their time online, it has now become a great way to market your brand. I decided to jump on the bandwagon ahead of time when social media very first started and learned everything that I needed to learn about it and it made me successful in the industry.⁣⁣

⁣⁣For me, social media is an essential piece of business marketing strategy and a very effective one since social media platforms help you connect with your customers more easily, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend. It has the power to increase customer loyalty and helps you build stronger customer relationships no matter what kind of business you have.

Follow LuxeLife9 on Instagram

Website: https://www.luxelife9.com/

The post Successful Instagram Influencer and Coach Marilyne Nix on Building Lucrative Luxury Business Brand Luxelife9 appeared first on CEO Medium.

Tell us about who you are and what you do.

I am Wardah S. Syed and I am a post-graduate in Microbiology. I am an international author of a book that was published in Germany and is available on Amazon. For the time being, am a blogger and influencer. I love to write and give my honest reviews on my pages. 

Tell us how you created this page.

Being an ex-pat and living alone in an entirely new world and culture, you always look for different activities to get yourself engaged. I had been social my entire life. I love to connect with new people and understand their culture and past times. This led me to convey my private Instagram page into a public page. Initially, I started it just like that but later on, it became more like a passion for me when I started getting good responses to my posts from people. Currently, am working on my website blog and on my YouTube channel. I hope I get that Mark over there too. *fingers crossed* 

Go in detail and tell us about how your page works. You may keep this from the audience’s perspective.

My page deals in lifestyle. I share my everyday life in my stories and on my page I like to keep it engaging with the audience. My posts are like a bridge between audience and brands sometimes. I cover lifestyle, beauty (which includes makeup and skincare), modest fashion, food, and parenting on my page. Lol so basically a jack of all trades and master of none applies here. I am a big foodie so I love to cook and eat already cooked food too. 

Explain the challenges you went through while you were working on page creation. What are the challenges you go through on an everyday basis?

I started the page with a passion for writing and connecting to people. In the very beginning of course nobody knows you, so you always end up asking all the people around to “please follow me on Instagram” lol those were the days, I tell you. To become eminent in any walk of life you need to have some good contacts and skills. Both these things help you reach your goals. Contacts don’t mean to get you to work on recommendations only. It also means to get you connected with different communities and people around you. So connecting with people while sitting all day at home was the biggest challenge for me. Being a mother of two boys I used to keep myself restricted at home only. As if I had totally forgotten the meaning of social interaction. So I started building that first which helped me grow in this field and helped me grow my page too. 

How do you manage your finances through the services you offer. Any fundings etc received?

To be honest it’s the only work that you can do in the comfort of your home with your loved ones around and you do not need to invest anything at all. If going on the right path of content creation then it can also be fruitful to you on giving you a lot of output that you can imagine. 

Tell us your future vision about the page. How far do you want to take it? What is your dream about taking it to the next level?

I have written another scientific book that too while doing my post-graduation. I really want to publish that book too. As far as my page is concerned, am really working hard to make it eminent and like every influencer, I too dream of working with good and big brands. Starting off my vlogging journey too which is really challenging with two toddlers but let’s see where my stamina takes me to. 🙂 

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?

I think consistency is the key. If you love to do something passionately and have the courage to do that at any cost then go ahead and never look back. Goals take time to be achieved but once done they make you feel out of the world and that pain and criticism that you have taken during the journey start looking worthy. Fight for your dreams and always dream big. They say dream for the moon at least you’ll get starts of not moon. 

How do you take content creation in today’s time? 

Starting a page was challenging and time-consuming in the sense to create different content every time. At times this whole phenomenon is enjoyable to the next level and in few instances it also becomes hectic. But nevertheless, it’s something that I love doing and creating. It has helped me to connect with a lot of like-minded people. Content creation has become more like a profession these days rather than just a past time. It’s high time parents and other people start taking it seriously too and not just a waste of time. Just for information, I am talking about quality content. #ifyoulnowyouknow

Get in touch with Wardah Syed on

Instagram: @thedoubleyoublog

Website: The Double You Blog | 

The post Living a Life Larger than Dreams Needs Dedication, Passion, Hard Work, and Sacrifices – Wardah S. Syed appeared first on CEO Medium.

 Tell us about who you are and what you do.

My name is Samia Perveen. I am a 27-year-old Pakistani Blogger, born and raised in UAE. I live with my family. I completed my inter in 2012 and then did both full-time and part-time jobs as a receptionist cum marketing executive. I am an introvert. I have a passion for photography and social media marketing. I am trying to make my mark on the world. 

Tell us how you created this brand and what was the sole idea behind it.

I have created my Instagram handle years back. It’s only after I lost my job in 2020 due to covid, I started focusing on my account. I started writing reviews for brands and to my surprise, in no time, I collaborated with several leading brands. I have recently collaborated with 20 well-known brands. I am currently working on it.  

I also have a passion for photography and want to pursue a career in it. Luckily I have been invited to officially cover the RAK Fine Arts Festival, a great opportunity to experience and learn photography. 

The idea behind creating my account was to do social media marketing for brands that I love doing and post anything that pleases my heart – The only place where I can speak and do without any dictation. 

Go in detail and tell us about how your brand works. You may keep this from the audience’s perspective.

I promote the products and services by promoting a brand as a whole. I do social media marketing to build awareness about the respective brand and its products to generate sales. I create awareness about a product in the form of photos and videos. I write honest reviews after trying out the products. 

What is your giveaway idea through this interview? Highlight something that may interest the readers on a one to one basis.

First of all, I would like to take this opportunity to thank CEO Medium for interviewing me and featuring me in their magazine. I am honored. 

DONT LOSE HOPE. Be patient when it comes to achieving your goals. There are no shortcuts to the path of success. To reach the top, patience, hard work, dedication, and strong determination is required. 

It took me years to reach the point where I am now and this is the only advice I would give to readers that HAVE FAITH, nothing is impossible. 

I believe if we have strong faith in God, He is always there to unfold the heavens to us. 

My readers can approach me on my Instagram – @Influenster.Sam for any tips or help. I would be glad to help people out there who are struggling in their respective fields and their personal lives. 

Explain the challenges you went through while you were working on brand creation. What are the challenges you go through on an everyday basis?

I am an introvert and an extremely sensitive person because of my tough childhood days. I do not open up easily. Speaking up itself is challenging for me. People have always ruthlessly criticized me for who I am but I have fought and successfully reached here. I have always been a victim of bullying and constant criticism which shattered my confidence. Building one, coming out of my comfort zone, doing blogging, meeting new people, interacting, etc all is very challenging for me. I have lots of fears and I am trying to overcome them. I belonged to a strict family which also contributed to who I was. But Alhamdulillah I have now immense support from my family, my mother, my sisters especially my twinnie Sumayya and of course my brother, who has always advised me TO BE YOURSELF no matter what. Despite being a low key person, my interests are opposite. My interest in marketing and I love doing photography both required constant interaction with new people now and then. 

The most challenging thing is to make people realize that it’s not an easy job. Neither people nor brands understand the efforts that we put into a single post (review). There is a tough competition out there in this field. You have to work hard and make sure you present the quality content to the viewers and your reviews are distinctly different from others. It’s not just a copy-paste thing. I have to work late at night to create quality content. 

The second most challenging thing in this field is you are judged based on your number of followers. When I am approached by brands for collaborations, I show them my work. But the next question I get from them is, how many followers do you have? As much as it’s important to influence the masses to help a business grow, the content should matter as much. 

How do you manage your finances through the services you offer. Any fundings etc received?

Initially, I wasn’t being paid by brands to do marketing and I was also jobless. My family supported me despite the odds because of my passion. After lots of struggle and hard work, today I am being paid for all the services I offer. 

Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?

I want to create a positive impact on the masses through my platform. I want to be known for my work. There is no stop or end in this field. You just keep moving forward and forward. The sky is the limit. 

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?

Nothing can be achieved without any struggle. Whichever field you opt for or are passionate about, just know that it will be an extremely slow process and requires lots and lots of struggles. You will gradually grow. But only with hard work, patience, determination, being focused, no time limit, extreme dedication, you will achieve your goals. You don’t have to get disappointed if you don’t get the desired results soon. For this specific field, you need to have strong convincing power and you need to be completely aware of the public’s interests. 

I would like to mention my best friend Sandeep, who showed immense support throughout my journey. She is not a namesake friend, she proved to be one. She worked for me both in front and behind the camera.

I would like to end this conversation with my mother’s advice to me

“If you think you are going to get failed and you are sure about it 99.9% and still 0.1% there is a chance, then TAKE IT. No matter what situation you are in, no matter what profession you opt for, and no matter where you stand, TAKE THE CHANCE AND LEAVE NO REGRETS.”

Get in touch with Samia Perveen on

Instagram: www.instagram.com/influenster.sam

The post Samia Perveen: With Hard Work & Dedication, You Can Do Wonders. Nothing is Impossible! appeared first on CEO Medium.

“A major reason why I do what I do is to prove that we women are capable of more than we convince ourselves to be! -Shumaila”

Who am I? 

My name is Shumaila (Mila), I’m mainly a food and lifestyle influencer. I specialize in creating different types of presentations, cuisines, cultures, and unprecedented innovations in the world of food. Currently, I’m doing restaurant & cafe reviews while highlighting the best parts of Jeddah’s beauty. Apart from this, I’m also a corporate event registration manager, I have years worth of knowledge and experience in the fields of business administration, E-commerce, computer science, health science, skincare, haircare, nutrition, photography, and design.

How I created this brand/my current mindset behind it:

I started this page eight years ago, solely because I wanted to learn and master the art of food styling and presentation. Now, fast forward today, I am working with some good organizations.

How my page works:

A few years ago my page was all about food styling but slowly as my work got noticed, I have dedicated it to exploring and reviewing the best parts of Jeddah and bringing forth the beauty of this remarkable city. I help people virtually explore along with me as I reveal the most extravagant features of the city; cafés, restaurants, beaches, shops, and what not! 

The idea I want to highlight:

I wanted to take this opportunity to not only introduce myself in this space but to also share out here the idea that no one is born already having the skills and experience. Talent is not born, it’s created, and the process of creating it is NOT easy. Success doesn’t come knocking at your door overnight. It takes years of grinding and hard work to make it happen. I’m a true advocate of the belief that a woman should never stay idle, she should always have something going on in her day to day because life is too short to wait around for something to change, you gotta BE the change you want to see!

The challenges I went through creating my brand:

Before my page took off, people didn’t believe in my capabilities and dreams. They always thought that if I was successful in something, it’s only because of somebody else. Even in the beginning, perfection in food styling wasn’t easy to achieve. I would run back and forth in my kitchen, scraping together random pieces of paper, objects, or backgrounds that could work for my scene. A lot of things weren’t available to me at the time. I was constantly told to take my page down and to “Stop this madness”, but I kept going and here I am today, the people who doubted me, now stand with me and refuse to admit who they used to be. Yet now, People think I gained overnight success but I’m here to tell you that I’ve had my fair share of ups and downs, failure, slumps, criticism, and self-doubt in this process. Anyone who thinks they can just wake up one day and have all these wins without putting in the effort or that it’s easy and requires no mental energy has not yet seen what it takes to build such a community. 

How I manage my finances:

Almost all of what I earn from this, I re-invest back into content creation. I’m a true believer in investing in areas that can help me grow both in my career as well as a person.

My vision:

My vision about my page is for it to become the go-to destination for people to explore Jeddah inside out in terms of both food and entertainment. I’m planning on working with even more famous organizations and brands whilst adding live reviews and collaborations so that I can dig deeper and people can engage more with my content. 

My message to people reading this article:

In the end, I just want to say that it’s easy to assume that you can do it all or better than someone when you’re not actually in their shoes. It wasn’t easy building this landmark of my life. Everyone starts at zero and only the people who are willing to BE the change can make a difference!

Brand name: Diet-a-might

•Website : www.facebook.com/dietamight

•Instagram : www.instagram.com/diet_a_might

The post Mila: Be the Change You Want to See in The World! appeared first on CEO Medium.

Born and raised in an army family from Pakistan, she graduated from a reputable dental school in Karachi.

She also has an MBA degree, after getting married  She moved to Riyadh, worked at a medical school as Vice-chairperson dental health care department, after having her baby she wanted to enjoy motherhood to its fullest so happily took a career break. And this was when mommyonadventures came into existence.

Hina loves to try new cuisines as She is a big-time foodie, traveling is also a passion for her, she loves to click pictures though according to her she is still learning. According to her

mommyonadventures is her happy place, where she connects with people and enjoys her me time.

When she started blogging she made some new friends who guided her and helped to learn a lot of new things.

In a short period, she feels she has achieved so much in her blogging journey. Her followers appreciate her reviews they love what she does and this is what makes her happy, Now after she is taking further steps in her blogging, and has started collaborating with some big companies and major brands in the middle east region.

She is just loving the whole experience.

Tell us about who you are and what you do.

Hina Adnan; a dentist by profession and a blogger by choice. After giving birth to my beautiful daughter in Riyadh, the only thing that I had in my mind was to keep my sanity alive regardless. Raising a kid and going to the hospital was no joke back then so I happily took a career break and decided to do something worthy (from home). One year later, here I am successfully (if I may say so) and happily using my space to share and talk about lifestyle, food, travel, motherhood, and much more! It’s not something very extraordinary but ordinary in a beautiful way.

Tell us how you created this brand and what was the sole idea behind it?

I’m always the happy-go-lucky kind of person! Always cheering others up and always finding a reason to call it a day! Blogging was never my ultimate goal – no kidding! I made a blog just by the way to remind myself that I’m doing something for myself at-least.

I have always believed that before a wife, mother, and daughter, there was a person in me too. An actual person. I did not want that person to be lost somewhere. Hence, I thought let’s use this platform to express what I genuinely feel. A place where I’m just a person with so much on my mind. I can finally be myself for as long as I want to be.

Go in detail and tell us about how your brand works. You may keep this from the audience’s perspective?

There is no competition for me and I am not in the rat race to be the best blogger and please everyone. As mentioned before, I try to be as genuine as possible, therefore, I just go with the flow. I don’t plan my blog. Every day, I have a different mood and so I let the vibe decide for me. My page is for everyone, there is a little bit of everything here for everyone. I have a lot of male followers too who enjoy my food reviews and travel experiences as well.

What is your giveaway idea through this interview? Highlight something that may interest the readers on a one to one basis.

Very old school but ‘live and let live!’ After so much going on around us during the past year, I just want everyone to celebrate small things in life. Count your blessings and be grateful for what you have in life. Travel, eat out, make memories with your loved ones, and call it a day! 🙂

Explain the challenges you went through while you were working on brand creation. What are the challenges you go through on an everyday basis?

I have always underestimated myself in general which is not a very good thing of course! I had doubts before starting my blog because there were so many bloggers out there and it was a mad race about chasing followers and flaunting them. With time, I started understanding the world of blogging more and now I can say that I’m much confident than before still not 10/10 but I think it’s better than being overconfident.

How do you manage your finances through the services you offer. Any fundings etc received?

With partnerships and sponsorships, although it’s not as easy as it may sound or look. Devotion and hard work is the only key to success. 

Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?

Let’s not spill all the beans at once! 😉 But one thing for sure: it was always genuine and worthy enough!

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?

Patience and patience my friend! And then comes, time and energy. You should use your own space if you’re passionate enough and loves to talk!

For more information contact Hina Adnan (mommyonadventures)

Email Address: Hina4adnan@gmail.com 

Instagram:  www.instagram.com/mommyonadventures

The post Interview with Hina Adnan: The Success Journey From a Dentist to a Lifestyle Influencer appeared first on CEO Medium.

Tell us how you created this brand and what was the sole idea behind it.

I jumped on the ‘influencer’ bandwagon in ways that could only be labeled spontaneous. I created my first Facebook page, shared a few posts, and that’s when it officially started. Shortly after, I moved to KSA and set up my business profile on Instagram after getting in touch with a few renowned bloggers and religiously following their suggestions. Today, my followers are nearing 30K and every day is more amazing than the last. Blog_by_sundusali features delicious treats and trendy fashion – it thrives as an extension of everything there is to love about life.

Go in detail and tell us about how your brand works.

For me, fashion tops the list and my audience is a wonderful bunch of kindred spirits who I make sure to keep in the loop, always! From tracking recent trends to tapping other female-centric concepts, there’s something for everyone. Needless to say, I’m in this for the long haul!

What is your giveaway idea through this interview?

I’m no health nut, but I’m pretty particular about fueling my body with the right kind of sustenance. So naturally, I’ve been leaning towards healthier lifestyle choices, which, further down the line, will become a prominent theme throughout my blog.

Explain the challenges you went through while you were working on brand creation. What are the challenges you go through on an everyday basis?

I struggle with self-doubt just like all the other strong ladies out there. There are good days and bad days, and the fear of being scrutinized under the lens can be incredibly unnerving when it comes to brand creation. Nevertheless, I work on myself every day and it pays off!

How do you manage your finances through the services you offer. Any fundings etc received?

Going online is a massive business today and it offers sufficient financial stability. With brand sponsorships, influencers – like myself – can make good money while enjoying what they do. It can be overwhelming, but it’s worth it.  

Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?

My goal is to venture deeper into the lifestyle niche, explore further avenues, and create amazing content for my social media family. I strive to grow, learn new things, and excel at what I know while taking my audience along on the journey with me.

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?

Reaping the benefits of content creation requires commitment, time, and effort. You need to be social, and what you produce should be exciting enough to bring you closer to people in your community. At the end of the day, consistency, skill, and staying relevant are key.

For more information visit: www.instagram.com/Blog_By_SundusAli

The post Interview with Sundus Ali, One of the Most Active Lifestyle Influencer of Saudi Arabia appeared first on CEO Medium.

After working in her “dream job” as a veterinary assistant, Chasity dealt with the ugly side of the business and was the subject of bullying and harassment from her superiors. After sliding into a deep phase of depression it was time to escape. Chasity hit a breaking point as most people do and knew she had to take a leap of faith. She grabbed her camera and decided it was time to make her Instagram work for her. 

As an adventure enthusiast, and nature obsessed explorer, Chasity turned her passion into her “niche” on Instagram, and put her efforts toward educating others about protecting the outdoors as well as living a sustainable and healthy lifestyle. To fund her travels she monetized her Instagram by reaching out to brands for collaborations and commercial photography. With many more rejections than confirmations, she pushed forward with sheer persistence and eventually began to land brand deals worth over $1000. As she puts it, “most people will count themselves out before any brand can.” 

Now, after traveling multiple continents and countries all around the world based solely on the income from brand collaborations and content creation, she’s learned the ins and outs of running a business on Instagram as a micro-influencer and has turned to help her audience do the same. 

“Whether they want to travel the world or just spend more time with the kids at home, I try to give my audience the exact tools they need in a step by step process that takes them from where they are to where they want to be, so they gain the knowledge and confidence to have faith in themselves and go after whatever it is they want out of life!” 

Chasity’s content on Instagram is filled with an abundance of knowledge and tips, from solving her audience’s pain points to lighthearted “would you rather” mini-games, and she says, “It’s not going anywhere”, because, despite all her continued work with brands like Columbia and Native, her biggest passion lies in helping her followers chase their dreams. And she’s not lying! Chasity remains insanely busy, not only from Instagram but also through running a private Facebook group called the Content Creator Mastermind Community, where like-minded individuals can support each other and watch her teach in live sessions, operating The Content Creator Podcast where she interviews digital creators from all around the world, and by creating a myriad of information products designed to teach her audience the step by step process to create their success as a digital nomad. And lastly, if that isn’t enough Chasity offers individual coaching to select members of her community which she says she’ll be looking to expand into 2021! 

When asked what advice Chasity would give to anybody who wants to escape the rat race and become a digital nomad she had this to say, “Just start even if you don’t know how! You only live once, and not many people can say they live their life like they are only living it once. What are all the things you would do if you knew you had only one week left to live? What if you knew you only had one year left to live? And what if you only had one life left to live?… We all have to start at the beginning and you can’t get to where you want to be if you don’t start. Take a leap of faith and invest in yourself. There is an amazing life to be had outside the regular 9-5 grind!” 

If you’d like to learn all Chasity’s secrets, find her on Instagram @through.the.llyns, and if you want to find out everything else she has to offer head to throughthelyns.com. You can live the life of your wildest dreams and Chasity is there to help you.

The post Escape the 9-5 Grind and Become a Digital Nomad with Chasity Hobbs appeared first on CEO Medium.

Social media is a great way to connect to people especially now that Covid-19 had hit us hard all over the world, so there’s no wonder why. But Social Media for me is more than just a place where you could spend a day to pass the time. So why not use this time to learn more about what social media could offer?⁣

Social Media nowadays is a great tool that could help your business grow and even create a business through it. Some people may still be skeptical about this fact, but even big names in the business industry are now on it. Now, how do you use Social Media to make business?⁣

As a social media influencer and entrepreneur, social media has become the place where my success has been taking place. Once social media became a thing, I jumped on the bandwagon ahead of time and learned every trick and trade out there and has made myself a brand which is the Luxelife9 on Instagram. During the last five years, I have been helping others make a name and career for themselves as a coach on Instagram. Let me be your social media guru— as what they call me— for today and give you tips you can use for growth in this quarantine especially if you are thinking about using social media for your business.⁣

To get started, of course, you need to grow your following so you can reach a wider audience. You need to get Instagram likes and followers, but you must always remember to choose those users who are within your target audience. This is critical no matter what marketing you produce. Take the time to find out who your existing audience is, and think about who you’d like them to be. Since you’re using Instagram for marketing, you need to consider whether they are potential buyers, or can help you build your brand in some way.⁣

Keep in mind that marketing is all about the audience and not about you, so selfies and snapshots of your trip with the significant other should stay personal. They’re not relevant to your customers and won’t get you sales. Well except of course if you are also a lifestyle influencer like me.⁣

Now, to keep your audience, you have to talk to them, but bear in mind that social media marketing is not an excuse to spam your followers with nothing but sales material. It’s vital to try to engage with followers as much as possible. One reason behind, is that the more that users share and comment on your content, the easier it is for new users to find it. Say, for example, Instagram’s algorithm prioritizes content with higher engagement, and you want to appear in as many feeds as possible to reach more audiences that are totally into your content and products that you offer.⁣

A picture is worth a thousand words, so use this power to its full, customer-hooking advantage. Of course, you won’t have that much of a follower if your contents are not worth following. Instagram is a photo and video-sharing social networking service, with that being said, having a great image and video content to share with your audience will make them stay with you. There is no doubt that video is one of the most popular forms of content. In fact, this is one of the things that have helped propel Instagram to these dizzying heights. By mixing videos and photos, you are able to generate more inbound links than with written posts alone. People love visuals and with this kind of mix, you will find it easier to create shareable content. ⁣

Good content leads to more audiences and potential buyers and will definitely lead to sales, keep that in mind.⁣

Another thing to consider in posting your content is knowing when to post them and how many should you post. Try to find the best times to post for your target audience, when you know they’re paying attention. Aim for non-work hours, Weekends if you’re a B2C company, or monitor your posts – and your competitors’ – to arrive at an optimum posting schedule for your account. If you want to make things easier for you, I suggested making use of a social listening tool that monitors Instagram engagement. ⁣

 When it comes to marketing coaching business on Instagram like Luxelife9, it all comes down to consistency and testing. Figure out what content works for your audience and which times they are most engaged. It’ll take a little research to figure out what works best for you but just be patient about it.⁣

As for the number of times that you should post, she advised avoiding posting too many posts a day. Once or twice is enough as we are trying not to overwhelm the audience with your post and worse annoy them and make them unfollow you.⁣

Also by working with an Influencer whose fans might be interested in your brand is a powerful way of gaining access to an engaged and loyal Instagram following. Even small brands with limited budgets can use influencer marketing by working with micro-influencers: people with a smaller but dedicated following.⁣

And last but not the least tip, always make use of all features that the platform offers. Users are most probably using them so you should too. ⁣

Of course, as a coach, I won’t want you to get the idea that it will be a very easy thing to do. Even with the success that I now have, my experiences as an entrepreneur was never that smooth. There were ups and downs, and at one point, I doubted my decisions. But as I went through my journey as an entrepreneur, I kept the passion for every goal I had. I stayed diligent and kept a positive perspective. I learned that it is important to challenge yourself and face your fears in every step that you take rather than doubting your decisions. Make it as a motivation, and you will surely learn a lot from it, especially if you are an aspiring business individual.⁣

⁣Social Media is an essential piece of business marketing strategy and a very effective one since social media platforms help connect with customers more quickly, increase awareness about the brand, and boost leads and sales. With more than three billion people worldwide using social media every month, so it’s no passing trend. It has the power to increase customer loyalty and helps build stronger customer relationships. If you need more guidance to start bringing your business on social media or make business through it, you can reach me through Instagram by sending me DM or send me an e-mail.

The post Social Media Guru and Influencer Marilyne Nix on Building Luxury Brand – Luxelife9 appeared first on CEO Medium.