She belongs to Lahore, Pakistan where she spent all her life before getting married. She has an MBA & MPHIL degree and she started her career as a lecturer in a reputed university of Lahore. After getting married, she moved to Madinah, Saudi Arabia where she again opted to teach as her career. Then she moved to Khobar where she took a break from her career. She loves to cook and her cooking was always appreciated by her family and friends, so she started her cooking page on Facebook where she shares her recipes and photos of her cooking. She loves to connect with others so she started her Facebook group also where she shares event details, sales updates, promotions, etc. She runs her blog on Instagram and Facebook where she shares everything that she is passionate about.

She started her blog on Instagram one and a half years ago by converting her private account to a business profile with the name “DRSWIFEDIARIES”. Initially, she was not much active on her blog but in March 2020 during COVID-19 lockdown she focused on her blog and took it as a serious job. She got connected to some good bloggers who motivated her and shared their valuable tips with her. In a short time span, she achieved so much in her blogging journey. When her followers appreciated her for her recipes, her reviews, she took further steps in her blogging and started collaborating with companies and brands. 

 Her blog features all the details from food recipes to food reviews, product reviews, restaurant reviews, new cafes or restaurants opening updates in her town, DIYs, and anything or everything related to every woman’s life. Her blog is her happy space where she loves to shares and connects with her followers. She does photography for her reviews and products with all the necessary details to make it easy for her followers to choose from her feed. She tries and makes sure that there is something that can help everyone on her blog so she can attract a bigger audience. She always has amazing discount codes for her followers also. She feels happy if her blog can help someone in any way and then she feels her achievement.

Blogging is a challenging job–especially when there are already thousands of bloggers around you for every niche. Even if you have been a blogger for many years, you will still find something new every day. If you are new to blogging, you are probably going to face (or have already faced) many challenges in the beginning. Some of these challenges can be materialistic and some are related to your mindset. Every post on a blog requires a lot of hard work and effort. Tons of photos have to been taken, then editing, writing reviews, selecting suitable hashtags, and ultimately keep interacting with others to stand out in this blogging world with your brand. Increasing the following count and engagement on posts is also one of the challenges because a good engagement rate means a good reach of the posts which are sometimes necessary to have an excellent Instagram insight. This is because sometimes brands ask for insights for collaborations.

According to her blogging is not difficult but developing your followers’ trust is the main thing. Just understand that through hard work, creating your style, and perseverance everything are possible.

Blogging isn’t the easiest way to make money. With over a billion monthly users, 71% of whom are under 35 years, Instagram is the platform of aspiration, inspiration, and now in-app checkout. In the start, there was no earning through her blog. She spent her money on the props which she needed for her photography. But affiliating with some companies and brand sponsorships which she recently started now her blog is going to become a money earner for her.

She wishes to grow more with her brand into a lifestyle niche and wants to become a full-time blogger. She wants to pursue blogging as her career and wants her blog traffic to grow further so she can become one of the top influencers. She wants to create more amazing content for her social media family in the future.

Her message for all the newcomers who want to step into this field is that you cannot be successful without putting the hard work into it. You need continuous effort, consistency, skills development, learning new techniques, time, and commitment. Understand and connect with your audience and come up with what they want to see and hear. Select the right social media channels according to the target audience and establish your identity through your style which can differentiate you from others. Develop good terms with other people in your community.

Reach out to DRSWIFEDIARIES on :

Email: nosheenimran23@gmail.com 

Instagram: www.instagram.com/drswifediaries 

The post Nousheen Imran & Her Journey on Becoming a Lifestyle Influencer From a Lecturer appeared first on CEO Medium.

It was through her work with You On Demand, a start-up company that she was inspired to create and launch Piper, LLC. You On Demand delivered Hollywood movies to mobiles and TV screens as a service provider in China. Learning everything about the start-up process, she knew she’d found her passion. From bringing a dream on paper to fruition, and culminating in You On Demand’s Nasdaq listing, she fell in love with the entrepreneurial life, along with its dramatic highs, lows, and frantic pace. 

Tell us more about yourself and your brand.

I’m a seasoned media executive and have worked at companies including World Wrestling Entertainment, Starz Encore Group, and iN DEMAND. I have an entrepreneurial spirit with expansive corporate experience and have worked in almost every category from big-entertainment companies to start-ups. I have a reputation for creating, pitching, branding, selling, marketing & executing award-winning, highly effective integrated initiatives which I am doing now for my clients.

How did you create your brand? What inspired you? 

Having worked in branding and marketing for 20 years, I always wished there was one company that did it all but more importantly tied it together–all the key performances and results. 

I wanted an agency that was under one digital roof to specialize in performance marketing, brand testing, product development, influencer marketing, and fulfillment. I was running all of this for both blue-chip and start-up companies and figured out the key formula for integrating a highly cost-effective branding and marketing campaign from start to fulfillment.  

When COVID hit, I had more time (albeit with two girls at home) and was introduced to an Australian company that wanted me to bring their top-selling products into the US.  I was obsessed with the products and got excited to make it a household name in the U.S.  I currently have 4 clients and a waiting list too.

How does your brand work? 

We’re heavily involved in every detail.  From the product to the packaging to the pricing (which is one of the most important elements of marketing) to naming the products, bundling the products, affiliate partners, the best influencers to partner with, along with stunting and mapping out a promotional and marketing calendar for the year.  

We decide if we are going to launch direct to customers, business to business, or Amazon/other platforms and during which phase. We look at margins and marketing spend.  We also test every creative.  We create 4-5 ads and analyze which are the top-performing ones. We test verbiage, offers ($20 off or 20% off), timing, colors, a person’s face looking straight on to the left, hair color, etc…  We test every detail of the campaign (with codes, backend). I can pretty much tell you where every sale came from.  That is how to market both effectively and efficiently.

Do you have a giveaway thought for our readers?

Especially during this time, everyone wants to feel or look their best.  There is nothing better than someone else doing your hair.  RPZL created a safe and fun environment for girls to look their best. We also launched RPZL to go (if our customers did not feel safe coming to our space).  And everyone is so health-conscious now, that is why we brought over Australia’s #1 selling lip balm (selling 1 per minute) to the US.  The lip balms are 100% natural, and all Australian made. Featuring Australian-sourced Beeswax and Extra Virgin Oil in every balm.  You can eat every ingredient.  

What challenges did you go through while building your brand? What challenges do you face daily?  

Some of the new brands we come up with have a great name but then can’t secure the trademark, URL, and/or social media handles (I have been successful in purchasing a few in China, but for one brand, I couldn’t get a minor radio station in Miami to sell it to me). 

I am currently focusing on start-ups without significant marketing budgets so the biggest challenge is being smart with our funds and bartering services.  We are working with companies in other countries so customs are always fun and product timing/delivery + marketing push is a careful delicate balance. 

How do you handle your business finances and funding?  

I am personally funding my company and have a revenue share model with each brand.  I want us to all be in this together. It is the only way it truly works. 

What’s your future vision for your brand? What’s the next level dream for you?

 I am in a very good place in my career. That allows me to only work with brands that I connect with.  At the end of the day, I am interviewing you to hire me.  I do want to launch a teen division (one of my daughters is a micro-influencer) so I can help other teen influencers correctly connect and negotiate with leading brands and agencies. There are a lot of teen influencers who are being taken advantage of, and some of their parents do not have this skill set to help them navigate through this.  I want to secure top brand partnerships, negotiate deals, manage contacts, execute deliveries, and more (just like I am doing for my daughter).

What message would you give to those people looking to create something of their own and make a living through it?  

Go for it! I never wanted to be a cheerleader. I wanted to be a starting player.  You are going to make so many mistakes, but from those mistakes, you will grow more than you ever would as a person (not with just work, but in every sector). The joy is in getting there. The beginning years of starting your business, the camaraderie when you’re in the pit together, are the best years of your life. So rather than being so focused on when you get big and powerful, if you can just get the juice out of that… don’t miss it.

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