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		<title>PR Writing Services: When to Hire One vs. Do It Yourself (2026 Guide)</title>
		<link>https://ceomedium.com/pr-writing-services-vs-diy-2026/</link>
					<comments>https://ceomedium.com/pr-writing-services-vs-diy-2026/#respond</comments>
		
		<dc:creator><![CDATA[Maya Reed]]></dc:creator>
		<pubDate>Mon, 23 Mar 2026 13:31:14 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[business growth strategist]]></category>
		<category><![CDATA[business magazines]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[media coverage]]></category>
		<category><![CDATA[pr writing services]]></category>
		<category><![CDATA[press coverage]]></category>
		<category><![CDATA[press release]]></category>
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					<description><![CDATA[<p>At some point every business owner asks the same question. You know you need media coverage. You know a press release is part of the process. But you are already running a business, managing a team, serving clients, and trying to grow — and writing is not exactly on your list of strengths. So do [...]</p>
<p>The post <a href="https://ceomedium.com/pr-writing-services-vs-diy-2026/">PR Writing Services: When to Hire One vs. Do It Yourself (2026 Guide)</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">At some point every business owner asks the same question.</span></p>
<p><span style="font-weight: 400;">You know you need <a href="https://ceomedium.com/how-to-get-media-coverage-small-business-2026/">media coverage</a>. You know a press release is part of the process. But you are already running a business, managing a team, serving clients, and trying to grow — and writing is not exactly on your list of strengths.</span></p>
<p><span style="font-weight: 400;">So do you hire someone to do it or figure it out yourself?</span></p>
<p><span style="font-weight: 400;">In my experience working with entrepreneurs on media placements, the answer depends less on budget and more on what stage your business is at and what you are actually trying to achieve. I have seen business owners spend $2,000 on a PR writer and get nothing from it — and others write their own press release in an afternoon and land coverage in three publications.</span></p>
<p><span style="font-weight: 400;">This guide breaks down exactly when PR writing services are worth it, when they are not, and what the smartest options are in 2026 for every budget.</span></p>
<h2><b>What Are PR Writing Services?</b></h2>
<p><span style="font-weight: 400;">PR writing services cover a range of professional writing support for businesses looking to get media coverage. They include:</span></p>
<p><b>Press release writing.</b><span style="font-weight: 400;"> A professional writer crafts your press release from scratch based on information you provide. This is the most common PR writing service and ranges from budget freelancers to specialized PR agencies.</span></p>
<p><b>Media pitch writing.</b><span style="font-weight: 400;"> A writer crafts personalized pitches to specific journalists and editors on your behalf. More targeted and often more effective than a generic press release but requires more upfront research.</span></p>
<p><b>Feature story writing.</b><span style="font-weight: 400;"> A writer interviews you and crafts a full narrative feature about your business — the kind of long-form story that publications use as dedicated articles rather than brief news items.</span></p>
<p><b>PR agency retainers.</b><span style="font-weight: 400;"> Full-service PR agencies handle everything — strategy, writing, <a href="https://ceomedium.com/press-release-distribution-services-compared-2026/">distribution</a>, journalist relationships, and media monitoring — for a monthly retainer typically starting at $3,000 to $10,000 per month.</span></p>
<h2><b>The Case for Hiring PR Writing Services</b></h2>
<h3><b>You Get Professional Quality Immediately</b></h3>
<p><span style="font-weight: 400;">An experienced PR writer knows how to structure a press release that journalists actually read, craft a headline that gets opened, and frame your story in a way that resonates with media. If writing is not your strength, hiring a professional eliminates the learning curve entirely.</span></p>
<h3><b>You Save Time</b></h3>
<p><span style="font-weight: 400;">Writing a strong press release takes most business owners 3 to 5 hours — longer if it is their first one. A professional writer can produce the same output in a fraction of the time. For business owners whose time is genuinely worth more than the cost of the service, outsourcing makes clear financial sense.</span></p>
<h3><b>You Get an Outside Perspective</b></h3>
<p><span style="font-weight: 400;">One of the biggest challenges business owners face when writing their own press releases is being too close to the story. What seems obviously important to you may not be the most compelling angle for media. A good PR writer brings an outsider&#8217;s perspective and identifies the story angle that journalists will actually care about.</span></p>
<h2><b>The Case for Doing It Yourself</b></h2>
<h3><b>Nobody Knows Your Story Better Than You</b></h3>
<p><span style="font-weight: 400;">The most compelling business stories come from the person who lived them. No PR writer, no matter how skilled, can replicate the authenticity and specific detail that comes from you telling your own story. For businesses where the founder&#8217;s personal journey is central to the brand, DIY writing often produces better results.</span></p>
<h3><b>The Cost Savings Are Significant</b></h3>
<p><span style="font-weight: 400;">Professional press release writing services range from $200 for a freelancer on <a href="http://fiverr.com">Fiverr</a> to $2,000+ for a specialized PR writer. For small businesses doing multiple releases per year, those costs add up quickly. Learning to write your own press releases is a skill that pays dividends indefinitely.</span></p>
<h3><b>AI Tools Have Leveled the Playing Field</b></h3>
<p><span style="font-weight: 400;">In 2026, business owners have access to AI writing tools that can produce a solid first draft press release in minutes. Tools like Claude, ChatGPT, and <a href="http://jasper.ai">Jasper</a> can generate a structured press release from a few bullet points — which you then refine and personalize with your own voice and specific details. This hybrid approach gives you the speed of professional writing at a fraction of the cost.</span></p>
<h2><b>What PR Writing Services Actually Cost in 2026</b></h2>
<p><span style="font-weight: 400;">Understanding the market rates helps you evaluate whether any given service is worth the investment:</span></p>
<table>
<tbody>
<tr>
<td><b>Service Type</b></td>
<td><b>Cost Range</b></td>
<td><b>Best For</b></td>
</tr>
<tr>
<td><span style="font-weight: 400;">Fiverr freelancer</span></td>
<td><span style="font-weight: 400;">$50 — $200 per release</span></td>
<td><span style="font-weight: 400;">Budget-conscious businesses wanting basic writing help</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">Mid-tier freelance writer</span></td>
<td><span style="font-weight: 400;">$200 — $500 per release</span></td>
<td><span style="font-weight: 400;">Small businesses wanting quality without agency prices</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">Specialized PR writer</span></td>
<td><span style="font-weight: 400;">$500 — $2,000 per release</span></td>
<td><span style="font-weight: 400;">Businesses with significant announcements targeting major media</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">PR agency retainer</span></td>
<td><span style="font-weight: 400;">$3,000 — $10,000 per month</span></td>
<td><span style="font-weight: 400;">Established businesses with ongoing PR needs and budget</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">AI tools (DIY)</span></td>
<td><span style="font-weight: 400;">$20 — $50 per month</span></td>
<td><span style="font-weight: 400;">Businesses willing to invest time in editing and personalizing</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">Direct feature placement</span></td>
<td><span style="font-weight: 400;">Starting at $999</span></td>
<td><span style="font-weight: 400;">Businesses wanting guaranteed published coverage</span></td>
</tr>
</tbody>
</table>
<h2><b>The Problem With Most PR Writing Services</b></h2>
<p><span style="font-weight: 400;">Here is what the industry rarely tells you upfront:</span></p>
<p><b>Writing the press release is the easy part. Getting it covered is the hard part.</b></p>
<p><span style="font-weight: 400;">Most PR writing services deliver a document. That document still needs to be distributed, pitched, and followed up on before it generates any actual media coverage. You can pay $1,000 for a beautifully written press release and still get zero coverage if it never reaches the right journalists or fails to connect with a timely story angle.</span></p>
<p><span style="font-weight: 400;">This is the fundamental limitation of PR writing as a standalone service. It solves the writing problem without solving the coverage problem.</span></p>
<h2><b>A Smarter Alternative: Direct Feature Placement</b></h2>
<p><span style="font-weight: 400;">Rather than paying for writing services and then separately worrying about distribution and pickup, some businesses choose a more direct path, working with a publication that handles both the writing and the publishing in a single package.</span></p>
<p><span style="font-weight: 400;">This is exactly what CEO Medium offers. Rather than delivering a press release document that you then have to distribute and hope gets picked up, CEO Medium writes and publishes a dedicated feature story about your business directly on the platform — permanently indexed on Google, written by experienced writers, and syndicated to additional outlets depending on your package.</span></p>
<p><span style="font-weight: 400;">The key difference is guaranteed placement. You are not paying for a document. You are paying for a published article about your business that is live, indexed, and working for you from day one.</span></p>
<h2><b>When to Hire PR Writing Services vs. Each Alternative</b></h2>
<p><b>Hire a PR writer if:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You have a significant one-time announcement, funding round, major launch, acquisition</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You are targeting top-tier national media and need a polished, professional release</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Writing is genuinely not your strength and you have the budget</span></li>
</ul>
<p><b>Do it yourself if:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You are just getting started and need to learn the basics</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Your budget is limited and you are willing to invest time instead of money</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Your story is deeply personal and you want to tell it in your own voice</span></li>
</ul>
<p><b>Use AI tools if:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You need to produce multiple press releases regularly</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You want professional quality without professional cost</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You are comfortable editing and personalizing AI-generated drafts</span></li>
</ul>
<p><b>Use direct feature placement if:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You want guaranteed published coverage rather than a document that may or may not get picked up</span></li>
<li style="font-weight: 400;" aria-level="1">You want a permanent SEO-indexed article about your business on Google, the kind that top <a href="https://ceomedium.com/best-business-magazines-entrepreneurs-2026/">business magazines</a> publish about entrepreneurs every day</li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You want your story told in depth rather than summarized in a 400-word press release</span></li>
</ul>
<h2><b>How to Evaluate Any PR Writing Service Before You Pay</b></h2>
<p><span style="font-weight: 400;">Before hiring any PR writing service, ask these five questions:</span></p>
<ol>
<li><b> Do they have samples of press releases that generated actual coverage?</b><span style="font-weight: 400;"> Anyone can write a press release. Ask for examples where their writing led to measurable media pickup. If they cannot provide examples, that is a red flag.</span></li>
<li><b> Do they understand your industry?</b><span style="font-weight: 400;"> A writer who covers technology startups may not understand the nuances of real estate, healthcare, or financial services. Industry knowledge matters because journalists can spot generic, uninformed pitches immediately.</span></li>
<li><b> What is included beyond the writing?</b><span style="font-weight: 400;"> Does the service include distribution? Follow-up pitching? Revisions? Understanding the full scope of what you are paying for prevents surprises later.</span></li>
<li><b> What is their revision policy?</b><span style="font-weight: 400;"> Your story needs to sound like your business. A good PR writer should be willing to revise until the tone, facts, and angle are right.</span></li>
<li><b> Can they guarantee anything?</b><span style="font-weight: 400;"> Most PR writing services cannot — and will tell you so honestly. If a service promises guaranteed coverage from a press release alone, approach with caution. The only way to guarantee coverage is to work directly with a publication.</span></li>
</ol>
<h2><b>Building Your Own PR Writing Capability</b></h2>
<p><span style="font-weight: 400;">If budget is a constraint and you are committed to handling PR in-house, here is a practical path to building the skill yourself:</span></p>
<p><b>Start with the basics.</b><span style="font-weight: 400;"> Read our guide on <a href="https://ceomedium.com/how-to-write-a-press-release-example-template/">how to write a press release</a> — it covers the exact format, structure, and common mistakes that kill your chances of getting covered.</span></p>
<p><b>Use AI as your first draft tool.</b><span style="font-weight: 400;"> Feed your key facts into an AI writing tool and let it generate a structured first draft. Then rewrite the opening paragraph in your own voice, add specific data points, and insert a genuine quote from yourself or a client.</span></p>
<p><b>Study what gets covered.</b><span style="font-weight: 400;"> Spend 20 minutes a week reading the business section of your target publications. Notice what kinds of stories they run, what angles they favor, and what their readers care about. The more you understand the publication, the better you can tailor your pitches.</span></p>
<p><b>Write one press release a month.</b><span style="font-weight: 400;"> Like any skill, PR writing improves with practice. Commit to writing and distributing one press release per month regardless of how polished you think it is. The learning compounds quickly.</span></p>
<h2><b>Final Thoughts</b></h2>
<p><span style="font-weight: 400;">PR writing services are a legitimate investment for businesses with the budget and the right announcement to justify them. But they are not magic and they are not the only path to getting your business covered in media.</span></p>
<p><span style="font-weight: 400;">Whether you hire a professional writer, use AI tools to produce your own releases, or work directly with a publication for guaranteed placement, the most important factor is consistency. Businesses that show up in media consistently are the ones that get remembered, trusted, and chosen.</span></p>
<p><span style="font-weight: 400;">If you are ready to skip the uncertainty and get a dedicated feature story published about your business today, CEO Medium works with entrepreneurs and small business owners across the US to make that happen.</span></p>
<p><i><span style="font-weight: 400;">Ready for guaranteed coverage? CEO Medium publishes dedicated feature stories for entrepreneurs and business owners.</span></i><a href="https://ceomedium.com/"> <i><span style="font-weight: 400;">Get Featured Today</span></i></a><i><span style="font-weight: 400;"> or email <a href="mailto:info@ceomedium.com">info@ceomedium.com.</a></span></i></p>
<p>The post <a href="https://ceomedium.com/pr-writing-services-vs-diy-2026/">PR Writing Services: When to Hire One vs. Do It Yourself (2026 Guide)</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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		<title>The Best Business Magazines for Entrepreneurs in 2026 (And How to Get Featured in Them)</title>
		<link>https://ceomedium.com/best-business-magazines-entrepreneurs-2026/</link>
					<comments>https://ceomedium.com/best-business-magazines-entrepreneurs-2026/#respond</comments>
		
		<dc:creator><![CDATA[Daniel Hayes]]></dc:creator>
		<pubDate>Sun, 22 Mar 2026 19:29:49 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[business growth strategist]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[inspiring business owner]]></category>
		<guid isPermaLink="false">https://ceomedium.com/?p=9365</guid>

					<description><![CDATA[<p>Every entrepreneur has a moment when they realize that being good at what they do is not enough. You can have the best product, the most dedicated team, and a track record that speaks for itself — and still lose clients to a competitor who is simply more visible. More talked about. More featured. Business [...]</p>
<p>The post <a href="https://ceomedium.com/best-business-magazines-entrepreneurs-2026/">The Best Business Magazines for Entrepreneurs in 2026 (And How to Get Featured in Them)</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">Every entrepreneur has a moment when they realize that being good at what they do is not enough.</span></p>
<p><span style="font-weight: 400;">You can have the best product, the most dedicated team, and a track record that speaks for itself — and still lose clients to a competitor who is simply more visible. More talked about. More featured.</span></p>
<p><span style="font-weight: 400;">Business magazines are one of the most powerful visibility tools available to entrepreneurs today. A single feature in the right publication can do more for your credibility than a year of social media posts, paid ads, or cold outreach combined.</span></p>
<p><span style="font-weight: 400;">In my experience placing business owners in publications across the US, the entrepreneurs who get featured are not always the most successful ones in their industry. They are the ones who understand which publications matter, what those publications look for, and how to position their story to get noticed.</span></p>
<p><span style="font-weight: 400;">This guide covers the best business magazines for entrepreneurs in 2026 and gives you a practical roadmap for getting featured in them.</span></p>
<h2><b>Why Getting Featured in a Business Magazine Still Matters</b></h2>
<p><span style="font-weight: 400;">Before diving into the list, it is worth understanding what a magazine feature actually does for your business in 2026.</span></p>
<p><b>It builds credibility that money cannot buy.</b><span style="font-weight: 400;"> Anyone can run an ad. Not everyone gets featured in a publication with editorial standards. When a business magazine chooses to feature your story, it signals to your market that an independent third party found your work worthy of attention.</span></p>
<p><b>It ranks on Google.</b><span style="font-weight: 400;"> A well-written feature about your business published on a high-authority magazine website can rank on the first page of Google when someone searches your name or company. That is permanent, compounding visibility that works 24 hours a day.</span></p>
<p><b>It creates a credibility asset you can use everywhere.</b><span style="font-weight: 400;"> Once you are featured, that logo goes on your website, your email signature, your LinkedIn profile, and your pitch deck. &#8220;As featured in&#8230;&#8221; is one of the most powerful trust signals in business.</span></p>
<p><b>It attracts the right clients.</b><span style="font-weight: 400;"> The readers of business magazines are business owners, decision makers, and executives — exactly the people most entrepreneurs are trying to reach.</span></p>
<h2><b>The Best Business Magazines for Entrepreneurs in 2026</b></h2>
<h3><b>1. Forbes</b></h3>
<p><span style="font-weight: 400;"><a href="http://Forbes.com">Forbes</a> is the most recognized business publication in the world and being featured carries enormous credibility weight. Forbes covers entrepreneurship, leadership, technology, finance, and business strategy across every industry.</span></p>
<p><b>Best for:</b><span style="font-weight: 400;"> Established entrepreneurs with a strong track record, unique business insights, or a compelling personal story.</span></p>
<p><b>How to get featured:</b><span style="font-weight: 400;"> Forbes has a contributor network where approved writers pitch stories. The best path for most entrepreneurs is to be quoted as an expert source in an existing article rather than pitching a feature directly. Building a relationship with a Forbes contributor in your industry is the most reliable route.</span></p>
<p><b>Difficulty:</b><span style="font-weight: 400;"> High — Forbes receives thousands of pitches and the bar for coverage is significant.</span></p>
<h3><b>2. Entrepreneur Magazine</b></h3>
<p><span style="font-weight: 400;"><a href="http://Entrepreneur.com">Entrepreneur</a> is one of the most widely read publications for small business owners and founders. It covers startups, growth strategies, franchise opportunities, leadership, and business culture.</span></p>
<p><b>Best for:</b><span style="font-weight: 400;"> Small business owners, franchise operators, startup founders, and entrepreneurs at any stage of growth.</span></p>
<p><b>How to get featured:</b><span style="font-weight: 400;"> Entrepreneur actively looks for real business stories with lessons other entrepreneurs can apply. Pitching a story about a challenge you overcame, an unconventional strategy that worked, or a milestone worth noting are all strong angles.</span></p>
<p><b>Difficulty:</b><span style="font-weight: 400;"> Medium — more accessible than Forbes but still competitive.</span></p>
<h3><b>3. Inc. Magazine</b></h3>
<p><span style="font-weight: 400;"><a href="http://inc.com">Inc.</a> focuses on fast-growing companies and the entrepreneurs building them. It is known for lists like the Inc. 5000 — the definitive ranking of the fastest-growing private companies in America.</span></p>
<p><b>Best for:</b><span style="font-weight: 400;"> High-growth businesses, tech startups, and entrepreneurs with strong revenue growth stories.</span></p>
<p><b>How to get featured:</b><span style="font-weight: 400;"> The Inc. 5000 application is the most direct path to Inc. coverage. Beyond that, Inc. writers actively seek sources and experts through platforms like HARO. Being consistently helpful as a source builds relationships that lead to features.</span></p>
<p><b>Difficulty:</b><span style="font-weight: 400;"> Medium to high — growth metrics matter significantly to Inc. editors.</span></p>
<h3><b>4. <a href="https://www.fastcompany.com/">Fast Company</a></b></h3>
<p><span style="font-weight: 400;">Fast Company covers innovation, business, and the intersection of technology and entrepreneurship. It has a strong focus on companies doing things differently — disrupting industries, building purpose-driven businesses, or solving problems in unconventional ways.</span></p>
<p><b>Best for:</b><span style="font-weight: 400;"> Tech entrepreneurs, innovators, purpose-driven businesses, and founders with a unique approach to their industry.</span></p>
<p><b>How to get featured:</b><span style="font-weight: 400;"> Fast Company responds well to pitches that connect your business to a broader trend or cultural moment. The angle needs to be forward-looking — what does your business say about where the industry is going?</span></p>
<p><b>Difficulty:</b><span style="font-weight: 400;"> High — Fast Company is selective and trend-focused.</span></p>
<h3><b>5. Bloomberg Businessweek</b></h3>
<p><span style="font-weight: 400;"><a href="https://www.bloomberg.com/businessweek">Bloomberg Businessweek</a> is one of the most respected business publications in the world, with deep coverage of finance, economics, technology, and global business strategy.</span></p>
<p><b>Best for:</b><span style="font-weight: 400;"> Businesses with financial or economic angles, companies operating at scale, and entrepreneurs with insights on market trends.</span></p>
<p><b>How to get featured:</b><span style="font-weight: 400;"> Bloomberg is primarily journalist-driven — they find their stories rather than accepting pitches from entrepreneurs directly. Being visible as an expert in your field through other publications, HARO, and LinkedIn increases the chances of a Bloomberg journalist finding you.</span></p>
<p><b>Difficulty:</b><span style="font-weight: 400;"> Very high — primarily for established businesses with significant scale.</span></p>
<h3><b>6. CEO Medium</b></h3>
<p><span style="font-weight: 400;"><a href="https://ceomedium.com/">CEO Medium</a> is a digital business magazine dedicated specifically to entrepreneurs, founders, and business leaders across the US. Unlike traditional publications that rely on journalists to find your story, CEO Medium works directly with business owners to craft and publish dedicated feature stories.</span></p>
<p><b>Best for:</b><span style="font-weight: 400;"> Entrepreneurs, small business owners, realtors, consultants, and founders at any stage who want guaranteed <a href="https://ceomedium.com/how-to-get-media-coverage-small-business-2026/">media coverage</a> with a permanent, SEO-indexed article about their business.</span></p>
<p><b>How to get featured:</b><span style="font-weight: 400;"> CEO Medium offers feature placement packages. You get a dedicated article written and published about your business, permanent indexing on Google, and syndication to additional outlets depending on your package.</span></p>
<p><b>Difficulty:</b><span style="font-weight: 400;"> Accessible designed specifically for entrepreneurs who want coverage without the uncertainty of traditional pitching.</span></p>
<h2><b>How to Get Featured in a Business Magazine: A Step-by-Step Approach</b></h2>
<h3><b>Step 1: Choose the Right Publication for Your Stage</b></h3>
<p><span style="font-weight: 400;">Not every magazine is right for every business. Match your pitch to where you are:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>Early stage or local business:</b><span style="font-weight: 400;"> Start with regional business journals, industry trade publications, and digital magazines like CEO Medium where the barrier to entry is lower and the audience is targeted.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Growth stage:</b><span style="font-weight: 400;"> Target Entrepreneur and Inc. where mid-sized business stories get regular coverage.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Established business with scale:</b><span style="font-weight: 400;"> Go after Forbes, Fast Company, and Bloomberg Businessweek where the bar is high but the credibility payoff is enormous.</span></li>
</ul>
<h3><b>Step 2: Craft a Story, Not a Profile</b></h3>
<p><span style="font-weight: 400;">Magazines do not publish profiles of businesses. They publish stories about people building businesses. The difference is critical.</span></p>
<p><span style="font-weight: 400;">A profile says: &#8220;Here is what our company does and how successful we are.&#8221;</span></p>
<p><span style="font-weight: 400;">A story says: &#8220;Here is a challenge we faced, how we approached it differently, what we learned, and what that means for other entrepreneurs in our space.&#8221;</span></p>
<p><span style="font-weight: 400;">Before you pitch any publication, identify the story angle — the conflict, the turning point, the lesson, the unexpected result. That is what editors are looking for.</span></p>
<h3><b>Step 3: Research the Right Contact</b></h3>
<p><span style="font-weight: 400;">Every major publication has editors and writers who cover specific beats. Pitching the wrong person is as bad as not pitching at all.</span></p>
<p><span style="font-weight: 400;">Spend 20 minutes on LinkedIn and the publication&#8217;s website identifying:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Who covers your industry or business type</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What stories they have published recently</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What angles they seem to favor</span></li>
</ul>
<p><span style="font-weight: 400;">Then personalize your pitch to that specific person and reference their recent work.</span></p>
<h3><b>Step 4: Write a One-Paragraph Pitch</b></h3>
<p><span style="font-weight: 400;">Your initial pitch should be one paragraph maximum. Include:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Who you are and what your business does in one sentence</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The story angle in one sentence</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Why their readers would care in one sentence</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A soft ask — &#8220;Would you be open to hearing more?&#8221;</span></li>
</ul>
<p><span style="font-weight: 400;">Do not send a full <a href="https://ceomedium.com/how-to-write-a-press-release-example-template/">press release</a> as your first contact. Send a pitch. If they are interested, they will ask for more.</span></p>
<h3><b>Step 5: Follow Up Once</b></h3>
<p><span style="font-weight: 400;">If you do not hear back within 7 days, send one follow-up email. Keep it short — one sentence reminding them of your pitch and asking if they had a chance to consider it.</span></p>
<p><span style="font-weight: 400;">If you still do not hear back, move on to the next contact. Persistence is good. Repeated follow-ups to the same person are not.</span></p>
<h2><b>The Fastest Path to Getting Featured in 2026</b></h2>
<p><span style="font-weight: 400;">If you want guaranteed coverage without the uncertainty of pitching editors who may never respond, working directly with a business publication is the most efficient path.</span></p>
<p><span style="font-weight: 400;">CEO Medium works with entrepreneurs and small business owners to publish dedicated feature stories that are permanently indexed on Google, written to tell your story the way it deserves to be told, and syndicated to additional outlets to maximize reach.</span></p>
<p>Once your feature is live, combining it with a press release <a href="https://ceomedium.com/press-release-distribution-services-compared-2026/">distribution</a> service can extend your reach even further.</p>
<p><span style="font-weight: 400;">Rather than spending months pitching editors with no guarantee of coverage, you get a published feature that builds your credibility from day one.</span></p>
<h2><b>Final Thoughts</b></h2>
<p><span style="font-weight: 400;">Business magazines remain one of the most powerful visibility tools available to entrepreneurs in 2026. A single feature in the right publication builds credibility, drives compounding traffic, and positions you as a recognized voice in your industry.</span></p>
<p><span style="font-weight: 400;">Start with publications that match your current stage. Build your story before you pitch. Personalize every outreach. Follow up once and move on.</span></p>
<p><span style="font-weight: 400;">And if you want to shortcut the process entirely, CEO Medium is here to make sure your story gets told.</span></p>
<p><i><span style="font-weight: 400;">Ready to get your business featured? CEO Medium publishes dedicated feature stories for entrepreneurs and business owners across the US.</span></i><i></i></p>
<p>The post <a href="https://ceomedium.com/best-business-magazines-entrepreneurs-2026/">The Best Business Magazines for Entrepreneurs in 2026 (And How to Get Featured in Them)</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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		<title>Press Release Distribution Services: The Best Options Compared in 2026</title>
		<link>https://ceomedium.com/best-press-release-distribution-services-2026-compared-and-ranked/</link>
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		<dc:creator><![CDATA[Amara Collins]]></dc:creator>
		<pubDate>Fri, 20 Mar 2026 18:44:58 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[business growth strategist]]></category>
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		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[get featured]]></category>
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		<category><![CDATA[media coverage]]></category>
		<category><![CDATA[press release]]></category>
		<guid isPermaLink="false">https://ceomedium.com/?p=9359</guid>

					<description><![CDATA[<p>You wrote the press release. Now what? Getting your press release in front of the right journalists, editors, and media outlets is the part most business owners underestimate. You can write the most compelling press release in the world and still get zero coverage if it never reaches the right people. That is where press [...]</p>
<p>The post <a href="https://ceomedium.com/best-press-release-distribution-services-2026-compared-and-ranked/">Press Release Distribution Services: The Best Options Compared in 2026</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">You wrote the press release. Now what?</span></p>
<p><span style="font-weight: 400;">Getting your press release in front of the right journalists, editors, and media outlets is the part most business owners underestimate. You can write the most compelling press release in the world and still get zero coverage if it never reaches the right people.</span></p>
<p><span style="font-weight: 400;">That is where press release distribution services come in.</span></p>
<p><span style="font-weight: 400;">In my experience working with small business owners and entrepreneurs on media placements, the distribution method you choose makes as much difference as the press release itself. Send it the wrong way and it disappears into a void. Send it the right way and you wake up to coverage in publications you never even pitched.</span></p>
<p>I have seen businesses spend $1,500 on PR Newswire distribution and get zero pickup  and others get featured in 12 publications from a single well-placed direct pitch that cost nothing.</p>
<p><span style="font-weight: 400;">This guide breaks down the best press release distribution services available in 2026, what they cost, who they are best for, and what the alternatives are if you want better results for less money.</span></p>
<h2><b>What Is a Press Release Distribution Service?</b></h2>
<p><span style="font-weight: 400;">A<a href="https://ceomedium.com/how-to-write-a-press-release-example-template/"> press release</a> distribution service takes your press release and sends it to a network of journalists, newsrooms, editors, and media databases on your behalf.</span></p>
<p><span style="font-weight: 400;">The basic promise is simple: instead of manually building a media list and pitching hundreds of journalists one by one, you pay a service to do the distribution for you at scale.</span></p>
<p><span style="font-weight: 400;">Some services distribute to thousands of outlets simultaneously. Others focus on specific industries or regions. Some offer SEO benefits by publishing your release on high-authority news sites. The quality, reach, and cost vary dramatically between providers.</span></p>
<h2><b>The Best Press Release Distribution Services in 2026</b></h2>
<h3><b>1. PR Newswire &#8211; Best for Maximum Reach</b></h3>
<p><span style="font-weight: 400;"><a href="http://prnewswire.com">PR Newswire</a> is the largest and most established press release distribution service in the world. A single release distributed through PR Newswire can reach thousands of newsrooms, journalists, and media databases simultaneously.</span></p>
<p><b>Best for:</b><span style="font-weight: 400;"> Large announcements, funding rounds, public company news, product launches targeting national media.</span></p>
<p><b>Cost:</b><span style="font-weight: 400;"> Starts around $350 per release for regional distribution. National distribution runs $800 to $1,500+ depending on word count and add-ons.</span></p>
<p><b>Pros:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Widest distribution network in the industry</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Strong SEO benefits from syndication on high-authority news sites</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Trusted by journalists as a credible source</span></li>
</ul>
<p><b>Cons:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Expensive for small business owners</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">No guarantee of actual journalist pickup or coverage</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Releases often get lost in the volume of content distributed daily</span></li>
</ul>
<h3><b>2. </b><b>PR Now – Best for Startups and Budget-Friendly Distribution</b></h3>
<p><a href="https://prnow.io/"><span style="font-weight: 400;">PR Now</span></a><span style="font-weight: 400;"> is an affordable press release distribution platform designed for small businesses, startups, and resellers. Its Basic plan starts at just $15 per release and distributes to 400+ publishers with same-day delivery.</span></p>
<p><b>Best for:</b><span style="font-weight: 400;"> Early-stage startups, small business owners, resellers, agencies and budget-conscious marketers.</span></p>
<p><b>Cost:</b><span style="font-weight: 400;"> Basic plan starts at $15 for 400+ publishers. Standard plan is $29, and Advanced plan runs $149 for premium placements like AP News, Barchart and USA Today.</span></p>
<p><b>Pros:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Highly affordable entry pricing starting at $15</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Fast same-day publishing turnaround</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">White-label pricing options and API available for agency resellers</span></li>
</ul>
<p><b>Cons:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Top-tier outlets require upgrading to higher plans</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lower overall volume reach compared to corporate wire giants</span></li>
</ul>
<h3><b>3. Business Wire  &#8211; Best for Financial and Corporate News</b></h3>
<p><span style="font-weight: 400;"><a href="http://businesswire.com">Business Wire</a> is owned by Berkshire Hathaway and is the preferred distribution service for corporate announcements, earnings releases, and financial news. It has deep relationships with financial media and wire services.</span></p>
<p><b>Best for:</b><span style="font-weight: 400;"> Financial announcements, investor relations, corporate news, regulated industries.</span></p>
<p><b>Cost:</b><span style="font-weight: 400;"> Similar to PR Newswire &#8211; starts around $400 for regional, $900+ for national.</span></p>
<p><b>Pros:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Strong reach into financial and business media</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Trusted by Wall Street Journal, Bloomberg, and Reuters</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Good compliance tools for regulated industries</span></li>
</ul>
<p><b>Cons:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Overkill for most small businesses</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">High cost with no guaranteed coverage</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Interface is dated and not beginner-friendly</span></li>
</ul>
<h3><b>4. EIN Presswire &#8211; Best Budget Option for Basic Distribution</b></h3>
<p><span style="font-weight: 400;"><a href="http://einpresswire.com">EIN Presswire</a> offers one of the most affordable entry points into press release distribution. For small businesses that want basic distribution without spending hundreds of dollars per release, it is a reasonable starting point.</span></p>
<p><b>Best for:</b><span style="font-weight: 400;"> Small businesses, startups, local businesses doing their first press releases.</span></p>
<p><b>Cost:</b><span style="font-weight: 400;"> Starts at $99 per release. Annual plans available for frequent users.</span></p>
<p><b>Pros:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Affordable compared to PR Newswire and Business Wire</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Distributes to Google News and industry-specific outlets</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Simple to use</span></li>
</ul>
<p><b>Cons:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Smaller distribution network than premium services</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Less credibility with top-tier journalists</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Limited SEO impact compared to higher-tier services</span></li>
</ul>
<h3><b>5. Globe Newswire &#8211; Best for Mid-Market Businesses</b></h3>
<p><span style="font-weight: 400;"><a href="http://globenewswire.com">Globe Newswire</a> sits between EIN Presswire and PR Newswire in terms of reach and cost. It is a solid option for mid-sized businesses that need broader distribution than budget services offer but cannot justify the cost of PR Newswire.</span></p>
<p><b>Best for:</b><span style="font-weight: 400;"> Mid-market companies, technology businesses, businesses targeting trade media.</span></p>
<p><b>Cost:</b><span style="font-weight: 400;"> Starts around $200 per release for basic distribution.</span></p>
<p><b>Pros:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Good balance of cost and reach</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Strong in technology and financial sectors</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Distributes to AP, Reuters, and major financial databases</span></li>
</ul>
<p><b>Cons:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Less name recognition than PR Newswire or Business Wire</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Pickup rates vary significantly by industry</span></li>
</ul>
<h3><b>6. Prowly &#8211; Best for Building Your Own Media List</b></h3>
<p><span style="font-weight: 400;"><a href="http://prowly.com">Prowly</a> takes a different approach from traditional distribution services. Rather than blasting your release to a generic network, Prowly gives you tools to build your own targeted media list, manage journalist relationships, and distribute directly to contacts who actually cover your industry.</span></p>
<p><b>Best for:</b><span style="font-weight: 400;"> Businesses doing ongoing PR who want to build real journalist relationships over time.</span></p>
<p><b>Cost:</b><span style="font-weight: 400;"> Starts at $258 per month — a subscription model rather than per-release pricing.</span></p>
<p><b>Pros:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Targeted outreach rather than mass distribution</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Built-in media database with journalist contact info</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">PR analytics and tracking</span></li>
</ul>
<p><b>Cons:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Monthly subscription is expensive for occasional use</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Requires more effort than set-and-forget distribution services</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Better suited for businesses with dedicated PR resources</span></li>
</ul>
<h2><b>The Hard Truth About Press Release Distribution Services</b></h2>
<p><span style="font-weight: 400;">Here is what most distribution services will not tell you upfront:</span></p>
<p><b>Distribution does not equal coverage.</b></p>
<p><span style="font-weight: 400;">You can spend $1,500 sending a press release through PR Newswire and get zero journalists writing about your business. Distribution services guarantee that your release gets sent — they do not guarantee that anyone reads it, cares about it, or publishes a story about it.</span></p>
<p><span style="font-weight: 400;">The reality is that journalists receive hundreds of press releases every day through these services. Most get skimmed and deleted within seconds. Unless your story is genuinely newsworthy and perfectly timed, mass distribution alone is unlikely to generate meaningful coverage.</span></p>
<p><span style="font-weight: 400;">This does not mean distribution services are useless. They serve a real purpose — particularly for SEO, since your release gets published on hundreds of news sites and creates backlinks to your website. But if your goal is actual <a href="https://ceomedium.com/how-to-get-media-coverage-small-business-2026/">media coverage</a> and real stories written about your business, distribution alone is rarely enough.</span></p>
<h2><b>What Actually Gets Results: A Smarter Approach</b></h2>
<p><span style="font-weight: 400;">The businesses that consistently earn media coverage in 2026 use a combination of approaches rather than relying on any single service:</span></p>
<p><b>Targeted direct outreach</b><span style="font-weight: 400;"> to journalists who specifically cover their industry, combined with a well-crafted pitch tailored to each contact.</span></p>
<p><b>HARO responses</b><span style="font-weight: 400;"> to get quoted in articles journalists are already writing, which requires no pitch and no distribution fee.</span></p>
<p><b>Direct publication partnerships</b><span style="font-weight: 400;"> with business media outlets that feature entrepreneurs and business owners as part of their editorial model.</span></p>
<p><span style="font-weight: 400;">That last option is worth understanding in more detail. Rather than paying $500 to $1,500 to distribute a press release that may never get picked up, some business owners choose to work directly with publications like CEO Medium to get a dedicated feature story written and published about their business.</span></p>
<p><span style="font-weight: 400;">The difference is significant. A press release distributed through a wire service is one of thousands sent that day. A dedicated feature story published on CEO Medium is a permanent, SEO-indexed article specifically about your business &#8211; written to rank on Google and reach your target audience directly.</span></p>
<h2><b>Press Release Distribution vs. Direct Feature Placement: A Comparison</b></h2>
<table>
<tbody>
<tr>
<td></td>
<td><b>Press Release Distribution</b></td>
<td><b>Direct Feature Placement</b></td>
</tr>
<tr>
<td><b>Cost</b></td>
<td><span style="font-weight: 400;">$29 — $1,500 per release</span></td>
<td><span style="font-weight: 400;">Starting at $999</span></td>
</tr>
<tr>
<td><b>Coverage guaranteed</b></td>
<td><span style="font-weight: 400;">No</span></td>
<td><span style="font-weight: 400;">Yes</span></td>
</tr>
<tr>
<td><b>Story control</b></td>
<td><span style="font-weight: 400;">Low</span></td>
<td><span style="font-weight: 400;">High</span></td>
</tr>
<tr>
<td><b>SEO benefit</b></td>
<td><span style="font-weight: 400;">Moderate</span></td>
<td><span style="font-weight: 400;">Strong</span></td>
</tr>
<tr>
<td><b>Journalist pickup</b></td>
<td><span style="font-weight: 400;">Not guaranteed</span></td>
<td><span style="font-weight: 400;">N/A — already published</span></td>
</tr>
<tr>
<td><b>Permanence</b></td>
<td><span style="font-weight: 400;">Varies</span></td>
<td><span style="font-weight: 400;">Permanent indexed article</span></td>
</tr>
<tr>
<td><b>Best for</b></td>
<td><span style="font-weight: 400;">Broad awareness, SEO backlinks</span></td>
<td><span style="font-weight: 400;">Credibility, targeted reach</span></td>
</tr>
</tbody>
</table>
<h2><b>Which Press Release Distribution Service Should You Choose?</b></h2>
<p><span style="font-weight: 400;">Here is a simple decision framework based on your situation:</span></p>
<p><b>If you are a small business doing your first press release</b><span style="font-weight: 400;"> and want basic distribution without spending a lot: Start with </span><b>PR Now </b><span style="font-weight: 400;">at $29. It gives you Google News distribution and a reasonable starting point without a major financial commitment.</span></p>
<p><b>If you are announcing something significant,</b><span style="font-weight: 400;"> a funding round, major partnership, or product launch targeting national media: </span><b>PR Newswire</b><span style="font-weight: 400;"> or </span><b>Business Wire</b><span style="font-weight: 400;"> give you the widest reach and the most credibility with top-tier journalists.</span></p>
<p><b>If you want ongoing PR capability</b><span style="font-weight: 400;"> and are committed to building real journalist relationships over time: </span><b>Prowly</b><span style="font-weight: 400;"> gives you the tools to do that properly.</span></p>
<p><b>If you want guaranteed coverage</b><span style="font-weight: 400;"> with a permanent article indexed on Google that specifically tells your business story: Working directly with a business publication like CEO Medium is the most efficient path.</span></p>
<h2><b>Final Thoughts</b></h2>
<p><span style="font-weight: 400;">Press release distribution services are a legitimate tool in your media strategy but they work best as part of a broader approach rather than a standalone solution.</span></p>
<p><span style="font-weight: 400;">Use distribution to get your news out broadly and build SEO backlinks. Use targeted outreach and HARO to build real journalist relationships. And use direct publication partnerships to guarantee that your story gets told the way it deserves to be told.</span></p>
<p><span style="font-weight: 400;">The goal is not just to send a press release. The goal is to get your business in front of the right people, build credibility that compounds over time, and make it impossible for your target customers to miss you.</span></p>
<p><span style="font-weight: 400;">If you are ready to go beyond distribution and get a dedicated feature story published about your business, CEO Medium works with entrepreneurs and small business owners across the US to make that happen.</span></p>
<p>The post <a href="https://ceomedium.com/best-press-release-distribution-services-2026-compared-and-ranked/">Press Release Distribution Services: The Best Options Compared in 2026</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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		<title>How to Get Media Coverage for Your Small Business in 2026</title>
		<link>https://ceomedium.com/how-to-get-media-coverage-small-business-2026/</link>
					<comments>https://ceomedium.com/how-to-get-media-coverage-small-business-2026/#respond</comments>
		
		<dc:creator><![CDATA[Kenji Okada]]></dc:creator>
		<pubDate>Thu, 19 Mar 2026 15:07:55 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[business growth strategist]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[inspiring business owner]]></category>
		<guid isPermaLink="false">https://ceomedium.com/?p=9355</guid>

					<description><![CDATA[<p>Most small business owners assume media coverage is for big companies with big PR budgets. They picture a Fortune 500 brand hiring a $10,000-a-month agency, sending press releases to hundreds of journalists, and landing features in major publications through sheer spending power. That picture is outdated. In my experience working with entrepreneurs and business owners [...]</p>
<p>The post <a href="https://ceomedium.com/how-to-get-media-coverage-small-business-2026/">How to Get Media Coverage for Your Small Business in 2026</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">Most small business owners assume media coverage is for big companies with big PR budgets.</span></p>
<p><span style="font-weight: 400;">They picture a Fortune 500 brand hiring a $10,000-a-month agency, sending press releases to hundreds of journalists, and landing features in major publications through sheer spending power.</span></p>
<p><span style="font-weight: 400;">That picture is outdated.</span></p>
<p><span style="font-weight: 400;">In my experience working with entrepreneurs and business owners on media placements, the ones who get covered consistently are not always the biggest or best-funded. They are the ones who understand how media works and position themselves accordingly.</span></p>
<p><span style="font-weight: 400;">This guide breaks down exactly how to get media coverage for your small business in 2026 &#8211; without an agency, without a massive budget, and without wasting months chasing journalists who will never respond.</span></p>
<h2><b>Why Media Coverage Still Matters in 2026</b></h2>
<p><span style="font-weight: 400;">Before diving into strategy, it is worth understanding why media coverage is worth pursuing in the first place.</span></p>
<p><span style="font-weight: 400;">A single feature in the right publication can do more for your business than months of paid advertising. Here is why:</span></p>
<p><b>It builds permanent credibility.</b><span style="font-weight: 400;"> A published article about your business lives on Google indefinitely. When a potential client searches your name, they find proof that a real publication thought your story was worth telling.</span></p>
<p><b>It drives compounding traffic.</b><span style="font-weight: 400;"> Unlike an ad that disappears the moment you stop paying, an article keeps sending readers to your website for years.</span></p>
<p><b>It creates a trust shortcut.</b><span style="font-weight: 400;"> Customers trust businesses that have been featured in media more than businesses that have not. Being featured in even one credible publication changes how people perceive you.</span></p>
<p><b>It opens doors.</b><span style="font-weight: 400;"> Media coverage leads to speaking invitations, partnership opportunities, podcast appearances, and more coverage. One feature often leads to five more.</span></p>
<h2><b>The 5 Most Effective Ways to Get Media Coverage in 2026</b></h2>
<h3><b>1. Build a Targeted Media List</b></h3>
<p><span style="font-weight: 400;">The biggest mistake small business owners make with PR is sending the same pitch to every journalist they can find. This approach wastes time and burns bridges.</span></p>
<p><span style="font-weight: 400;">Instead, build a targeted list of 20 to 30 journalists and editors who specifically cover your industry, your region, or your type of business story.</span></p>
<p><span style="font-weight: 400;">To find the right contacts:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Search Google for recent articles about businesses like yours and note the journalist&#8217;s name</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Follow industry publications and identify their regular contributors</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use LinkedIn to find editors at local business journals and trade publications</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Check the masthead of publications you want to be featured in</span></li>
</ul>
<p><span style="font-weight: 400;">A targeted list of 25 journalists who actually cover your space will outperform a blasted list of 500 every single time.</span></p>
<h3><b>2. Write a Newsworthy Pitch</b></h3>
<p><span style="font-weight: 400;">Journalists do not cover businesses. They cover stories. Your pitch needs to answer one question immediately: why should their readers care about this right now?</span></p>
<p><span style="font-weight: 400;">A strong pitch has three elements:</span></p>
<p><b>A clear news hook.</b><span style="font-weight: 400;"> What is happening that makes this timely? A product launch, a milestone, a trend you are responding to, a problem you are solving.</span></p>
<p><b>A specific angle.</b><span style="font-weight: 400;"> Not &#8220;my business is growing&#8221; but &#8220;my business grew 300% by doing the opposite of what every expert recommended.&#8221;</span></p>
<p><b>A short ask.</b><span style="font-weight: 400;"> One paragraph. Tell them who you are, what the story is, and why their audience would care. Do not attach a</span><a href="https://ceomedium.com/how-to-write-a-press-release-example-template/"><span style="font-weight: 400;"> press release</span></a><span style="font-weight: 400;"> to the first email. Just pitch the idea.</span></p>
<h3><b>3. Use HARO and Similar Platforms</b></h3>
<p><span style="font-weight: 400;">Help a Reporter Out (<a href="https://www.helpareporter.com/">HARO</a>) is a free service where journalists post requests for sources and experts to quote in their articles. You sign up, receive daily emails with journalist requests, and respond to the ones relevant to your business.</span></p>
<p><span style="font-weight: 400;">This is one of the fastest ways to get quoted in major publications as a small business owner. A single good HARO response can land you a mention in Forbes, Entrepreneur, or Inc. without ever sending a cold pitch.</span></p>
<p><span style="font-weight: 400;">Other platforms that work similarly:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>Qwoted</b><span style="font-weight: 400;"> — newer alternative to HARO with higher quality requests</span></li>
<li style="font-weight: 400;" aria-level="1"><b>SourceBottle</b><span style="font-weight: 400;"> — good for lifestyle and consumer brands</span></li>
<li style="font-weight: 400;" aria-level="1"><b>ProfNet</b><span style="font-weight: 400;"> — more suited to established experts and academics</span></li>
</ul>
<p><span style="font-weight: 400;">Check HARO requests every morning and respond within the first two hours. Journalists work on tight deadlines and the first good response usually wins.</span></p>
<h3><b>4. Leverage Local Media First</b></h3>
<p><span style="font-weight: 400;">National coverage is the goal for many business owners but local media is often the fastest and most impactful starting point.</span></p>
<p><span style="font-weight: 400;">Local newspapers, regional business journals, local TV news, and community blogs are all actively looking for stories about businesses in their area. The competition for coverage is far lower and the relationships you build with local journalists often lead to national introductions over time.</span></p>
<p><span style="font-weight: 400;">Start by pitching your local business journal or newspaper. Frame your story around a local angle — job creation, community impact, a local problem you are solving. Once you have local coverage, use that as proof of credibility when pitching national outlets.</span></p>
<h3><b>5. Get Featured in a Business Publication Directly</b></h3>
<p><span style="font-weight: 400;">Rather than chasing journalists and hoping they pick up your story, you can work directly with business publications that feature entrepreneurs and business owners as part of their editorial model.</span></p>
<p><span style="font-weight: 400;">This approach gives you:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Control over how your story is told</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A guaranteed published feature rather than a maybe</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A permanent, SEO-indexed article that ranks on Google</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Syndication to additional outlets depending on the publication</span></li>
</ul>
<p><span style="font-weight: 400;">At <a href="http://ceomedium.com">CEO Medium</a>, we work with entrepreneurs and small business owners to craft and publish dedicated feature stories that reach thousands of readers in their target market. Rather than spending months pitching journalists with no guarantee of coverage, you get a published feature that works for your business 24 hours a day.</span></p>
<h2><b>What Makes a Business Story Worth Covering</b></h2>
<p><span style="font-weight: 400;">Whether you are pitching a journalist or working with a publication directly, your story needs one of these elements to be worth covering:</span></p>
<p><b>Conflict or challenge.</b><span style="font-weight: 400;"> You faced a serious obstacle and overcame it. Readers connect with struggle and resilience more than smooth success stories.</span></p>
<p><b>Surprising data or results.</b><span style="font-weight: 400;"> You achieved something unusual — grew faster than expected, found a counterintuitive solution, reached a milestone that defies the norm.</span></p>
<p><b>A clear human angle.</b><span style="font-weight: 400;"> There is a real person behind the business with a real reason for building it. Personal motivation is one of the most compelling story elements in business journalism.</span></p>
<p><b>Timely relevance.</b><span style="font-weight: 400;"> Your story connects to something happening in the world right now — a trend, a shift in consumer behavior, a market change.</span></p>
<p><b>A local or community angle.</b><span style="font-weight: 400;"> You are creating jobs, solving a local problem, or building something that your community can be proud of.</span></p>
<p><span style="font-weight: 400;">If your story has at least one of these elements, it is worth pitching.</span></p>
<h2><b>Common Mistakes That Kill Your Chances of Getting Covered</b></h2>
<p><b>Pitching too broadly.</b><span style="font-weight: 400;"> Sending the same generic pitch to 500 journalists signals that you have not done your homework. Personalize every pitch to the specific journalist and publication.</span></p>
<p><b>Making it about you, not the reader.</b><span style="font-weight: 400;"> Journalists write for their audience, not for your business. Every pitch needs to lead with why their readers will care, not why the story matters to you.</span></p>
<p><b>Following up too aggressively.</b><span style="font-weight: 400;"> One follow-up email after 5 to 7 days is acceptable. Multiple follow-ups within a week will get you blacklisted.</span></p>
<p><b>No visuals or assets.</b><span style="font-weight: 400;"> Make it easy for journalists to say yes. Have a high-quality headshot, company photos, and a one-page media kit ready to send the moment someone shows interest.</span></p>
<p><b>Giving up too soon.</b><span style="font-weight: 400;"> Most business owners pitch once or twice and quit when they do not hear back. Consistent, strategic outreach over months is how small businesses build real media presence.</span></p>
<h2><b>Building a Long-Term Media Presence</b></h2>
<p><span style="font-weight: 400;">Getting one feature is good. Building a media presence that consistently generates coverage is what actually moves the needle for your business.</span></p>
<p><span style="font-weight: 400;">To do that, think of PR as a habit rather than a one-time effort:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Pitch at least 5 journalists or publications every month</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Respond to HARO requests every morning</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Publish content on your own platform that journalists can reference</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build genuine relationships with 3 to 5 journalists in your space over time</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Document your business milestones so you always have something newsworthy to pitch</span></li>
</ul>
<p><span style="font-weight: 400;">Over 12 months of consistent effort, a small business can build the kind of media presence that most people assume only large companies can achieve.</span></p>
<h2><b>Final Thoughts</b></h2>
<p><span style="font-weight: 400;">Media coverage is not reserved for big companies with big budgets. It is available to any business owner who understands how to tell a compelling story and gets it in front of the right people.</span></p>
<p><span style="font-weight: 400;">Start with a targeted media list. Write pitches that lead with the story, not the product. Use free tools like HARO to get quoted in major publications. Build local coverage first and use it as a springboard to national outlets.</span></p>
<p><span style="font-weight: 400;">And if you want to shortcut the process and get a guaranteed feature story published and indexed on Google, CEO Medium works directly with business owners to make that happen.</span></p>
<p><span style="font-weight: 400;">Your story is worth telling. The question is whether you are going to tell it or keep waiting for someone else to notice.</span></p>
<p><i><span style="font-weight: 400;">Ready to get your business featured? CEO Medium publishes dedicated feature stories for entrepreneurs and small business owners across the US.</span></i><a href="https://ceomedium.com/"> <i><span style="font-weight: 400;">Get Featured Today</span></i></a><i><span style="font-weight: 400;"> or email <a href="mailto:info@ceomedium.com">info@ceomedium.com</a></span></i></p>
<p>The post <a href="https://ceomedium.com/how-to-get-media-coverage-small-business-2026/">How to Get Media Coverage for Your Small Business in 2026</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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		<title>Victoria’s Brent Polischuk on Leadership, Logistics, and Financial Discipline</title>
		<link>https://ceomedium.com/victorias-brent-polischuk-on-leadership-logistics-and-financial-discipline/</link>
		
		<dc:creator><![CDATA[Maya Reed]]></dc:creator>
		<pubDate>Mon, 16 Mar 2026 12:53:16 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[business growth strategist]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[inspiring business owner]]></category>
		<category><![CDATA[women who inspire]]></category>
		<guid isPermaLink="false">https://ceomedium.com/?p=9342</guid>

					<description><![CDATA[<p>Based  in Victoria, British Columbia, Brent Polischuk has built a professional life centered on reliability, organization, and careful financial management. As the owner-operator of a local delivery service, Brent Polischuk oversees a fleet of vehicles while managing scheduling, maintenance, customer coordination, and budgeting. His responsibilities extend across every aspect of the operation, from planning efficient [...]</p>
<p>The post <a href="https://ceomedium.com/victorias-brent-polischuk-on-leadership-logistics-and-financial-discipline/">Victoria’s Brent Polischuk on Leadership, Logistics, and Financial Discipline</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">Based  in Victoria, British Columbia, </span><a href="https://www.linkedin.com/in/brent-polischuk-7a01403a6" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Brent Polischuk</span></a><span style="font-weight: 400;"> has built a professional life centered on reliability, organization, and careful financial management. As the owner-operator of a local delivery service, </span><a href="https://exeleonmagazine.com/brent-polischuk-on-quiet-leadership/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Brent Polischuk</span></a><span style="font-weight: 400;"> oversees a fleet of vehicles while managing scheduling, maintenance, customer coordination, and budgeting. His responsibilities extend across every aspect of the operation, from planning efficient delivery routes to ensuring vehicles remain safe and dependable.</span></p>
<p><span style="font-weight: 400;">Beyond business, </span><a href="https://www.crunchbase.com/person/brent-polischuk" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Brent Polischuk</span></a><span style="font-weight: 400;"> has also spent many years involved in competitive hockey as a </span><a href="https://www.eliteprospects.com/player/133412/brent-polischuk" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">player</span></a><span style="font-weight: 400;">, coach, and operations volunteer. Those experiences, along with his community work, have helped shape a leadership style that values preparation, accountability, and steady performance over time. In this interview, he discusses the concepts of responsibility, the art of decision-making, and explores what it takes to run reliable systems behind the scenes.</span></p>
<p><b>Q: You manage a delivery business that requires attention to logistics, people, and finances. What does responsibility mean to you in that kind of role?</b></p>
<p><b>BRENT POLISCHUK: </b><span style="font-weight: 400;">Responsibility starts with recognizing that other people rely on the work you do, even if they never see it directly. In a delivery operation, customers expect their shipments to arrive safely and on schedule. Drivers need clear routes and reliable vehicles. Vendors expect communication to be straightforward. All of that creates a chain of expectations.</span></p>
<p><span style="font-weight: 400;">My job is to make sure those pieces work together smoothly. That means planning routes carefully, maintaining the vehicles, and staying organized with scheduling and finances. A lot of the work happens before the day even begins. When preparation is done properly, most problems never reach the customer. That’s really the goal: to handle issues early so the service itself feels simple and reliable.</span></p>
<p><b>Q: Running a fleet of vehicles can involve many moving parts. How do you keep operations running efficiently day after day?</b></p>
<p><b>BRENT POLISCHUK: </b><span style="font-weight: 400;">Consistency and attention to detail make the biggest difference. Every vehicle in the fleet has to be maintained, because small mechanical issues can turn into major delays if they’re ignored. I try to stay very hands-on with maintenance schedules so that downtime is minimized.</span></p>
<p><span style="font-weight: 400;">Route planning is another key piece. If drivers know where they’re going and the schedule is realistic, the day runs more smoothly. That also means listening to feedback from the people on the road. They often see things that can improve efficiency.</span></p>
<p><span style="font-weight: 400;">At the same time, I monitor costs closely. Fuel, maintenance, insurance, and equipment all affect the financial health of the business. When you track those numbers consistently, it becomes easier to make practical decisions that keep the operation sustainable.</span></p>
<p><b>Q: Your background includes many years in competitive hockey. How has that experience influenced the way you run a business?</b></p>
<p><b>BRENT POLISCHUK: </b><span style="font-weight: 400;">Sports teach you discipline and structure. When you’re involved in competitive hockey, preparation becomes part of everyday life. Practices, game planning, and team roles all require organization. Those same habits carry over into business.</span></p>
<p><span style="font-weight: 400;">In both settings, teamwork is essential. When people understand their responsibilities and trust each other to do their part, performance improves. Communication is also very important. Whether it’s on a team or in a business operation, clear expectations help everyone stay focused.</span></p>
<p><span style="font-weight: 400;">Another lesson from sports is learning to stay calm under pressure. Games can change quickly, and reacting emotionally usually doesn’t help. The same thing applies in business. Unexpected situations come up, but if you stay composed and focus on solutions, you can usually work through them.</span></p>
<p><b>Q: Financial management is a large part of your work as an owner-operator. How do you approach that responsibility?</b></p>
<p><b>BRENT POLISCHUK: </b><span style="font-weight: 400;">Financial oversight is something that needs regular attention. You can’t just review numbers once in a while and hope everything works out. I track expenses closely and try to understand where money is being spent and how those costs affect long-term planning.</span></p>
<p><span style="font-weight: 400;">For example, maintaining vehicles properly may seem expensive in the short term, but it usually prevents larger repairs later. The same idea applies to budgeting and cost control. If you stay disciplined and plan ahead, the business becomes more stable.</span></p>
<p><span style="font-weight: 400;">Financial awareness also helps with decision-making. When you know your numbers, you can evaluate opportunities more carefully and avoid taking unnecessary risks. Over time, that kind of steady financial management builds resilience.</span></p>
<p><b>Q: You’ve also taken on roles supporting hockey programs and events. What did those experiences teach you about leadership?</b></p>
<p><b>BRENT POLISCHUK: </b><span style="font-weight: 400;">Leadership often involves supporting others rather than seeking attention. In sports environments, there are many people working behind the scenes to make things run smoothly. Everyone from coaches and evaluators to volunteers and coordinators. Their work allows athletes to focus on performing.</span></p>
<p><span style="font-weight: 400;">I’ve learned that leadership sometimes means noticing small problems early and solving them quietly. When systems work properly, people may not even realize the effort that went into organizing them. But that preparation makes a real difference.</span></p>
<p><span style="font-weight: 400;">I think respect is also important. Everyone involved in a project or team contributes something valuable. When people feel respected and supported, they usually perform better and take pride in their work.</span></p>
<p><b>Q: What advice would you give to people who want to build dependable operations in their own work or businesses?</b></p>
<p><b>BRENT POLISCHUK: </b><span style="font-weight: 400;">Focus on preparation and consistency. It’s easy to get caught up in trying to move quickly, but strong systems are built step by step. Take the time to organize your processes, maintain your equipment, and understand your finances.</span></p>
<p><span style="font-weight: 400;">Also remember that trust is earned over time. When people see that you follow through on your commitments, they become more confident working with you. Reliability may not always attract attention, but it creates lasting relationships.</span></p>
<p><span style="font-weight: 400;">Finally, stay open to learning. Every challenge teaches you something about how to improve your systems. If you approach your work with patience and accountability, progress usually follows.</span></p>
<p>The post <a href="https://ceomedium.com/victorias-brent-polischuk-on-leadership-logistics-and-financial-discipline/">Victoria’s Brent Polischuk on Leadership, Logistics, and Financial Discipline</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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		<title>What Reza Satchu Teaches Us About Commitment in Entrepreneurship </title>
		<link>https://ceomedium.com/what-reza-satchu-teaches-us-about-commitment-in-entrepreneurship/</link>
		
		<dc:creator><![CDATA[Guest Contributor]]></dc:creator>
		<pubDate>Tue, 27 May 2025 19:03:13 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[building businesses]]></category>
		<category><![CDATA[business relationships]]></category>
		<category><![CDATA[co-founders]]></category>
		<category><![CDATA[commitment in business]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[startup challenges]]></category>
		<category><![CDATA[startup culture]]></category>
		<category><![CDATA[startup resilience]]></category>
		<category><![CDATA[startup success]]></category>
		<guid isPermaLink="false">https://ceomedium.com/?p=9202</guid>

					<description><![CDATA[<p>Discover why commitment, not just capital or pitch decks, is the secret ingredient to building a lasting startup. Learn how to cultivate unwavering dedication to your idea, your mission, and your team.</p>
<p>The post <a href="https://ceomedium.com/what-reza-satchu-teaches-us-about-commitment-in-entrepreneurship/">What Reza Satchu Teaches Us About Commitment in Entrepreneurship </a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2>Why Commitment Matters</h2>
<p><span style="font-weight: 400;">In startup culture, it’s easy to fixate on pitch decks, obsess over investor relationships, and stress about a lack of capital. But for those who are truly serious about creating something special, there’s one resource more critical than all the rest: commitment.</span></p>
<p><span style="font-weight: 400;">That means a commitment not just to your business idea, which obviously matters, but to the process of building a business from the ground up. It means committing to being held accountable when things don’t go as planned. Without a deep-rooted commitment, even the smartest business plan can collapse under pressure.</span></p>
<p><span style="font-weight: 400;">For many entrepreneurs, maintaining this commitment is the biggest challenge they face. Among those who have had success, many point to the importance of a strong support system as a crucial factor in keeping their commitment strong. </span></p>
<p><span style="font-weight: 400;"></p>
<h2>Commitment and Support</h2>
<p>Entrepreneur and educator </span><a href="https://elitebiographies.com/biography/reza-satchu/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Reza Satchu</span></a><span style="font-weight: 400;"> knows this firsthand. He and his brother Asif have </span><a href="https://www.theglobeandmail.com/report-on-business/reza-satchu-38/article18450222/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">co-founded and built</span></a><span style="font-weight: 400;"> six businesses between them, with exits ranging from $100 million to $2 billion. But when Reza brought his brother and sister-in-law into his Harvard Business School classroom recently, it wasn’t the billion-dollar wins that grabbed students&#8217; attention—it was the strength of their relationship.</span></p>
<p><span style="font-weight: 400;">“The answer always came back to one word: commitment,” Reza </span><a href="https://www.linkedin.com/posts/reza-satchu_houseofcards-ozark-saltburn-activity-7248028378878869505-v44T/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">wrote</span></a><span style="font-weight: 400;"> on social media after the class. “We weren’t just committed to our ventures but to each other.” That bond, forged through shared struggle and honest dissent, gave them an edge. As Asif put it, “Find someone that cares enough about you to dissent with you.”</span></p>
<p><span style="font-weight: 400;">Founders live in a world of uncertainty, where blind spots and ego can kill a business before it even gets off the ground. A co-founder, advisor, or even a sibling who’s willing to call you out can be a lifeline.</span></p>
<p><span style="font-weight: 400;"></p>
<h2>Commitment Through Adversity</h2>
<p>But commitment goes beyond personal relationships. It shows up in how entrepreneurs handle adversity. Do you pivot the moment something gets hard? Or do you stay grounded in your mission long enough to learn from the challenge and adapt? As Reza explained in an </span><a href="https://exeleonmagazine.com/an-interview-with-reza-satchu/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">interview</span></a><span style="font-weight: 400;"> with </span><i><span style="font-weight: 400;">Exeleon Magazine</span></i><span style="font-weight: 400;">, “Committing with uncertainty is not easy. But you </span><i><span style="font-weight: 400;">must</span></i><span style="font-weight: 400;"> commit, and that takes belief in both yourself and the idea. You simply can’t compete with someone who is committed. Because that’s where the magic happens.” </span></p>
<p><span style="font-weight: 400;"></p>
<h2>Staying the Course</h2>
<p>Commitment means sacrificing comfort, absorbing failure, and staying the course even when the outcome is unclear. It means sticking with a product during its awkward adolescent phase and showing up when motivation starts to fizzle. And it often means doing the boring, unsexy work—again and again.</span></p>
<p><span style="font-weight: 400;">Too many founders chase external validation like investors, press, and user numbers, without first building internal clarity and long-haul resilience. But business isn’t just about being first to market; it’s about lasting long enough to matter.</span></p>
<p><span style="font-weight: 400;"></p>
<h2>Advice for Founders</h2>
<p>So here’s the real advice: Before you pitch anyone else, commit to yourself. Commit to the uncomfortable truths, the slow </span><a href="https://x.com/RezaSatchu/status/1725229069032186069" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">growth</span></a><span style="font-weight: 400;">, the tension of receiving feedback. Surround yourself with people who believe in your potential enough to challenge you. Not cheerleaders, but the kind of allies who, like the Satchu brothers, can stand beside you and say, “You&#8217;re wrong—and I’m still here.”</span></p>
<p><span style="font-weight: 400;">In the end, great companies aren’t just built on ideas. They’re built on people willing to stay in the fight. Commitment is what keeps them there.</span></p>
<p>&nbsp;</p>
<p>The post <a href="https://ceomedium.com/what-reza-satchu-teaches-us-about-commitment-in-entrepreneurship/">What Reza Satchu Teaches Us About Commitment in Entrepreneurship </a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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		<title>An Interview with David Birkenshaw, Managing Director of Birkenshaw &#038; Company Ltd.</title>
		<link>https://ceomedium.com/an-interview-with-david-birkenshaw-managing-director-of-birkenshaw-company-ltd/</link>
					<comments>https://ceomedium.com/an-interview-with-david-birkenshaw-managing-director-of-birkenshaw-company-ltd/#respond</comments>
		
		<dc:creator><![CDATA[Daniel Hayes]]></dc:creator>
		<pubDate>Fri, 21 Feb 2025 18:51:58 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[Birkenshaw & Company Ltd.]]></category>
		<category><![CDATA[Blockchain]]></category>
		<category><![CDATA[Bluesky Digital Assets]]></category>
		<category><![CDATA[Capital Markets]]></category>
		<category><![CDATA[David Birkenshaw]]></category>
		<category><![CDATA[Disruptive Technologies]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[ESG]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Investment Strategies]]></category>
		<category><![CDATA[Mentorship]]></category>
		<category><![CDATA[mining industry]]></category>
		<category><![CDATA[Mining Technology]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Portfolio Management]]></category>
		<category><![CDATA[Resource Exploration]]></category>
		<category><![CDATA[Sustainability]]></category>
		<guid isPermaLink="false">https://ceomedium.com/?p=9164</guid>

					<description><![CDATA[<p>David Birkenshaw shares lessons from capital markets, mining, and business leadership. Question: Can you share about your journey in the capital markets and how it shaped your career?   DAVID BIRKENSHAW: For more than 35 years, my journey started in the financial services sector with a focus on portfolio management and planning strategies. I quickly [...]</p>
<p>The post <a href="https://ceomedium.com/an-interview-with-david-birkenshaw-managing-director-of-birkenshaw-company-ltd/">An Interview with David Birkenshaw, Managing Director of Birkenshaw &#038; Company Ltd.</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>David Birkenshaw shares lessons from capital markets, mining, and business leadership.</p>
<h2>Question: Can you share about your journey in the capital markets and how it shaped your career?</h2>
<p><span style="font-weight: 400;"> </span></p>
<p><b>DAVID BIRKENSHAW: </b><span style="font-weight: 400;">For more than 35 years, my journey started in the financial services sector with a focus on portfolio management and planning strategies. I quickly saw the need to understand market changes and find chances in undervalued areas. This view led me to the mining industry, where I noticed great potential for growth. I have led organizations like Meryllion Resources Corporation, focusing on exploration in South America and Oceania. Experience taught me that success in capital markets relies on flexibility and foresight. These qualities still drive my work at Birkenshaw &amp; Company.</span></p>
<h2>Question: What inspired you to create Bluesky Digital Assets and how does it fit with your expertise in mining and capital markets? </h2>
<p><b>DAVID BIRKENSHAW: </b><span style="font-weight: 400;">Moreover, my curiosity about disruptive </span><a href="https://businessfocusmagazine.com/2025/01/06/birkenshaw-company-ltd-identifying-emerging-technology-interview-with-david-birkenshaw-toronto-entrepreneur-and-investor/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">technologies</span></a><span style="font-weight: 400;"> like AI and blockchain stirred the creation of Bluesky Digital Assets. These technologies could change traditional industries. Mining and technology feel distinct, yet both require innovation and efficiency. For example, AI improves resource exploration and operations in mining. There is a need </span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">to connect these sectors, fostering investments that provide returns and expand boundaries in both industries. AI and innovation are vital.</span></p>
<h2>Question: What trends do you see shaping the mining industry&#8217;s future and how should companies prepare?</h2>
<p><span style="font-weight: 400;"> </span></p>
<p><b>DAVID BIRKENSHAW: </b><span style="font-weight: 400;">Today, the mining industry sees a major shift due to sustainability and technology. Investors and stakeholders prioritize ESG (Environmental, Social and Governance) principles. Thus, mining companies need cleaner, more efficient practices. Technological advancements are becoming crucial. AI-driven exploration and automation help stay competitive. Companies should accept these changes by funding research, forming strategic partnerships and focusing on long-term sustainability. Preparation involves research and partnerships.</span></p>
<h2>Question: How do you lead in a complex, changing industry? </h2>
<p><b>DAVID BIRKENSHAW: </b><span style="font-weight: 400;">In practice, leadership means fostering teamwork and empowering innovation. Challenges arise in mining and capital markets. Solutions-oriented thinking is key. Encourage a culture of constant learning. Transparency and integrity matter; they build trust with stakeholders and allow bold ideas. A leader inspires confidence and guides an organization toward sustainable success. Confidence and guidance lead to success.</span></p>
<h2>Question: What advice would you give to new entrepreneurs and investors?</h2>
<p><b>DAVID BIRKENSHAW: </b><span style="font-weight: 400;">Above all, remain curious and adaptable. The business world changes constantly. Success depends on anticipating and responding to these changes. Entrepreneurs should solve real-world problems and develop sturdy, scalable business models. Investors need diversification and thorough research. Also, never overlook strong networking and mentorship; supportive, knowledgeable people can truly make a difference. Adaptability and curiosity are crucial.</span></p>
<p>&nbsp;</p>
<p>The post <a href="https://ceomedium.com/an-interview-with-david-birkenshaw-managing-director-of-birkenshaw-company-ltd/">An Interview with David Birkenshaw, Managing Director of Birkenshaw &#038; Company Ltd.</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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		<title>Future Forward: Cole Diamond of Coinsquare Fame on Innovation and Investment</title>
		<link>https://ceomedium.com/future-forward-cole-diamond-of-coinsquare-fame-on-innovation-and-investment/</link>
					<comments>https://ceomedium.com/future-forward-cole-diamond-of-coinsquare-fame-on-innovation-and-investment/#respond</comments>
		
		<dc:creator><![CDATA[Daniel Hayes]]></dc:creator>
		<pubDate>Fri, 25 Oct 2024 11:08:28 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Canada Cryptocurrency]]></category>
		<category><![CDATA[Coinsquare]]></category>
		<category><![CDATA[Cole Diamond]]></category>
		<category><![CDATA[cryptocurrency]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Ghost Kitchens International]]></category>
		<category><![CDATA[Real Estate Investment]]></category>
		<category><![CDATA[Stella Restaurant West Hollywood]]></category>
		<category><![CDATA[Tech Startup Investor]]></category>
		<category><![CDATA[Tetra Trust]]></category>
		<category><![CDATA[Trade In Tech]]></category>
		<category><![CDATA[Vela Restaurant Toronto]]></category>
		<guid isPermaLink="false">https://ceomedium.com/?p=9094</guid>

					<description><![CDATA[<p>Cole Diamond is a serial entrepreneur. Also, early-stage business investor based in Toronto. He is best known in the business world for being the co-founder. Also, CEO of Coinsquare. Canada’s top cryptocurrency exchange.. In addition, co-founding Tetra Trust. the country’s first qualified digital asset custodian. Under his leadership. Coinsquare raised over $100M. Moreover, became Canada’s [...]</p>
<p>The post <a href="https://ceomedium.com/future-forward-cole-diamond-of-coinsquare-fame-on-innovation-and-investment/">Future Forward: Cole Diamond of Coinsquare Fame on Innovation and Investment</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="https://www.crunchbase.com/person/cole-diamond" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Cole Diamond</span></a><span style="font-weight: 400;"> is a serial entrepreneur. Also, early-stage business investor based in Toronto. He is best known in the business world for being the co-founder. Also, CEO of </span><a href="https://www.coinsquare.com/en-ca" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Coinsquare</span></a><span style="font-weight: 400;">. Canada’s top cryptocurrency exchange.. In addition, co-founding </span><a href="https://tetratrust.com/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Tetra Trust</span></a><span style="font-weight: 400;">. the country’s first qualified digital asset custodian. Under his leadership. Coinsquare raised over $100M. Moreover, became Canada’s first crypto-focused broker-dealer. Also, marketplace. achieving registration with the Investment Industry Regulatory Organization of Canada (IIROC). In addition, the Ontario Securities Commission (OSC). In recognition of his work in the field. in 2019. Cole was named Canada’s top Tech Entrepreneur by the Digital Finance Institute. a think tank that deals in matters of tech. financial innovation.. Also, regulation. </span></p>
<h2>Further perspective</h2>
<p><span style="font-weight: 400;">In addition to his ventures in the crypto space. </span><a href="https://www.f6s.com/member/cole-diamond" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Cole Diamond</span></a><span style="font-weight: 400;"> has expanded into several other industries. He is the controlling shareholder of Ghost Kitchens International. a company revolutionizing the food delivery market through its innovative online order fulfillment model. Within the hospitality sector. Cole co-founded Vela. a top-rated fine-dining restaurant in downtown Toronto.. Moreover, serves as the largest shareholder. He is also an investor. In addition, board member at Stella. an upscale Italian restaurant in West Hollywood. Los Angeles.</span></p>
<h2>Further perspective</h2>
<p><span style="font-weight: 400;">As an investor. Cole is passionate about supporting startups. Also, innovative new ventures. He has backed companies like Big Digital. KEEP.. Also, RoketEV. His investment portfolio extends to real estate. where he has strategically assembled a diverse range of properties in promising markets.</span></p>
<p><span style="font-weight: 400;">Cole’s career is defined by his ability to take on big challenges. Moreover, big risks. disrupting industries ranging from cryptocurrency to food service. Also, retail. His latest project. Trade In. is a tech company set to launch in 2025.</span></p>
<p><span style="font-weight: 400;">We were fortunate enough to catch up with </span><a href="https://coingeek.com/coinsquare-ceo-cole-diamond-talks-future-of-exchanges-at-coingeek-toronto-2019-video/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Cole Diamond</span></a><span style="font-weight: 400;">. Also, ask him a few questions about his career journey. his philosophy on entrepreneurship.. In addition, his plans for any exciting new projects.</span></p>
<h2>Entrepreneurship lessons</h2>
<h2>Building Coinsquare</h2>
<h2>Investing in star companies</h2>
<h2>Advice for entrepreneurs</h2>
<p><b><i>Q: As an entrepreneur many times over. what lessons have you learned from co-founding successful ventures like Coinsquare. Moreover, Tetra Trust that you can share with our readership?</i></b></p>
<p><b>Cole Diamond: </b><span style="font-weight: 400;">A lot of the conventional wisdom surrounding entrepreneurship is actually quite true. You have to be tenacious. Also, adaptable. You also need to have a vision for what you want to accomplish. In addition, an inherent need to succeed against all odds. An optimistic outlook also helps things along. without question. And it goes without saying that you need to have a product. Alternatively, service that the public wants to buy. I realize that these are generalities. but they happen to be true. Also, critical. </span></p>
<p><b><i>Q: You co-founded Coinsquare in 2016. which means you were a pretty early adopter in cryptocurrency terms. What inspired you to enter into that relatively unknown. Moreover, unestablished industry at that point?</i></b></p>
<p><b>Cole Diamond: </b><span style="font-weight: 400;">Put simply,</span> <span style="font-weight: 400;">I saw the potential for cryptocurrency to change the world. In the lead-up to launching Coinsquare. I also saw that Canada was lagging a bit behind in the crypto sphere.. In addition, consequently. there was space for me to fill a critical gap in the market. After realizing all this. I acted fast.. Also, within a shorter amount of time than anticipated. the company was rocketing its way to success. It was very good timing. </span></p>
<p><b><i>Q: You’re also an investor known for supporting several startups. which is a notoriously risky thing to do. Do you have any special criteria you use when deciding where to invest your capital?</i></b></p>
<p><b>Cole Diamond: </b><span style="font-weight: 400;">Most of my criteria for investment is based around two things: one. the idea. In addition, the idea has to be sound. well-thought-out.. Also, above all else. innovative. I don’t have a great deal of interest in backing a rehashed version of an old idea. In addition, the second criterion I use is my impression of the entrepreneur in question. Most of my decision comes down to instinct. Is this person a go-getter? Do they truly believe in themselves. Moreover, their abilities? Do they inspire confidence? Can they sell their idea well? All of these are factors I consider.</span></p>
<p><b><i>Q: What advice would you give to novice. Alternatively, would-be entrepreneurs interested in entering the rapidly changing tech industry?</i></b></p>
<p><b>Cole Diamond: </b><span style="font-weight: 400;">The best piece of advice I can relay is that you absolutely. positively must stay up to date on all the latest developments—there’s just no way around it. Without mincing words. the tech space is a cutthroat environment. meaning that if you don’t continuously refine. Also, optimize your processes. procedures.. Also, equipment. you will inevitably fall behind your competitors. It’s not an industry that rewards complacency; quite the opposite. You have to be nimble. open-minded.. In addition, always thinking about your next move. And you need to be fast to adjust your product. Alternatively, service once you get to market. Moreover, your customers start giving you feedback. </span></p>
<h2>Looking ahead</h2>
<p><b>Q: Looking ahead. what can you share about your upcoming tech project. Trade In.. Also, what makes it unique in the market?</b></p>
<h2>Additional insights</h2>
<p><b>Cole Diamond: </b><span style="font-weight: 400;">At this point in Trade In’s development. there’s not too much I can share with the press. Suffice it to say. the company operates in the tech space. In addition, even now we’re looking into doing some things that will make a big splash within the auto industry. I will say this: stay tuned for the grand debut in 2025. It’s going to be big.</span></p>
<p>The post <a href="https://ceomedium.com/future-forward-cole-diamond-of-coinsquare-fame-on-innovation-and-investment/">Future Forward: Cole Diamond of Coinsquare Fame on Innovation and Investment</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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		<title>Serial Entrepreneur and Humanitarian Shoaib Khan Discusses His Business Ventures and Charitable Projects</title>
		<link>https://ceomedium.com/serial-entrepreneur-and-humanitarian-shoaib-khan-discusses-his-business-ventures-and-charitable-projects/</link>
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		<dc:creator><![CDATA[Maya Reed]]></dc:creator>
		<pubDate>Sat, 20 Apr 2024 01:43:43 +0000</pubDate>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[Clearoute Inc.]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Heal Campaign]]></category>
		<category><![CDATA[Humanitarianism]]></category>
		<category><![CDATA[Humanti]]></category>
		<category><![CDATA[M Worldwide Inc.]]></category>
		<category><![CDATA[Nonprofit Organizations]]></category>
		<category><![CDATA[Shoaib Khan]]></category>
		<category><![CDATA[Venture Capital]]></category>
		<guid isPermaLink="false">https://ceomedium.com/?p=9040</guid>

					<description><![CDATA[<p>Shoaib Khan is a serial entrepreneur and humanitarian based out of Toronto, Ontario in Canada. He founded Clearoute Inc., a Canadian consulting company. He also founded M Worldwide Inc., an investment firm focused on real estate and technology. He has more than 30 years of consulting and venture capital experience. He has overseen investments worth [...]</p>
<p>The post <a href="https://ceomedium.com/serial-entrepreneur-and-humanitarian-shoaib-khan-discusses-his-business-ventures-and-charitable-projects/">Serial Entrepreneur and Humanitarian Shoaib Khan Discusses His Business Ventures and Charitable Projects</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="https://ideamensch.com/shoaib-khan/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Shoaib Khan</span></a><span style="font-weight: 400;"> is a </span><a href="https://www.superbcrew.com/interview-with-shoaib-khan-clearoute-ceo-and-founder-of-humaniti/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">serial entrepreneur </span></a><span style="font-weight: 400;">and humanitarian based out of Toronto, Ontario in Canada. He founded Clearoute Inc., a Canadian consulting company. He also founded M Worldwide Inc., an investment firm focused on real estate and technology. He has more than 30 years of consulting and venture capital experience. He has overseen investments worth over a billion dollars. Shoaib Khan is also known for creating Humanti, a nonprofit organization engaged in several large-scale humanitarian relief projects around the world.</span></p>
<h2>What motivated you to pursue a career in consulting, and what keeps you passionate about it today?</h2>
<p><i><span style="font-weight: 400;">Shoaib Khan</span></i><span style="font-weight: 400;">: I founded Clearoute Inc. in 1999 as a means to share my expertise—specifically in the field of technological innovation—with companies and organizations that I could see needed help adapting to the changing times. So, I suppose you could say my inspiration for entering consulting was that I saw a need in the market and I endeavoured to fill it. I always thought that I could excel in the profession, and luckily, I did.</span></p>
<h2>When did you decide to seriously turn your attention toward humanitarian projects, and what inspired you to do that?</h2>
<p><i><span style="font-weight: 400;">Shoaib Khan</span></i><span style="font-weight: 400;">: As Clearoute grew, I delegated responsibility to select team members. I still oversaw operations and weighed in on major client decisions. The firm ran smoothly. That’s when I found my thoughts turning toward humanitarian matters. Once I knew for certain that my company was healthy and thriving, I said to myself, “Shoaib, it’s now time to apply your talents and efforts to easing human suffering and making the world a better place to live.” In a nutshell, that’s when–and why–I founded Humaniti.</span></p>
<h2>Are you working on any initiatives that you’re particularly proud of right now?</h2>
<p><i><span style="font-weight: 400;">Shoaib Khan</span></i><span style="font-weight: 400;">: Yes. Humaniti is currently in the midst of a campaign called Heal, which is a program that I am personally very excited of. </span></p>
<h2>Is there any overlap between how you approach your consulting work and how you approach your nonprofit work?</h2>
<p><i><span style="font-weight: 400;">Shoaib Khan</span></i><span style="font-weight: 400;">: Sure, there are many similarities between the two, especially in the realm of process. Like my businesses, my charity seeks the most value from its limited resources. So, we keep track of everything in great detail—be it monetary donations, physical supplies, or human resources. We analyze how to use these resources before each project. This approach maximizes impact and helps more people. I found these processes to be highly effective in running my businesses, and so I applied them to Humaniti as well, and the results have been tremendous.</span></p>
<h2>Are there any words of advice you wish to impart to novice or would-be entrepreneurs and humanitarians?</h2>
<p><i><span style="font-weight: 400;">Shoaib Khan</span></i><span style="font-weight: 400;">: To any budding entrepreneurs out there, don’t give up. You’ve embarked on a long and difficult journey filled with many seemingly insurmountable obstacles, but once you’ve overcome them and found success, the rewards are incredible. Just keep it up. To any budding humanitarians out there, never forget that your job is to add love and hope to our world. Work to help desperate people have faith in themselves, and work to give them the support they need to reach their dreams.</span></p>
<p>The post <a href="https://ceomedium.com/serial-entrepreneur-and-humanitarian-shoaib-khan-discusses-his-business-ventures-and-charitable-projects/">Serial Entrepreneur and Humanitarian Shoaib Khan Discusses His Business Ventures and Charitable Projects</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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		<title>Sapphire Development Group: Joséphine Saffert&#8217;s Blueprint for Success</title>
		<link>https://ceomedium.com/sapphire-development-group-josephine-safferts-blueprint-for-success/</link>
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		<dc:creator><![CDATA[Daniel Hayes]]></dc:creator>
		<pubDate>Thu, 18 Apr 2024 19:31:16 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Real Estate Development]]></category>
		<category><![CDATA[Real Estate Investment]]></category>
		<category><![CDATA[Urban Planning]]></category>
		<guid isPermaLink="false">https://ceomedium.com/?p=9035</guid>

					<description><![CDATA[<p>Sapphire Development Group success began with Joséphine Saffert’s move from Germany to Nashville. She built a vertically integrated real estate firm and creates opportunities for investors and local communities. Today, her company develops residential projects and supports Nashville’s urban growth. Can you share more about your educational and professional background, and how have these experiences [...]</p>
<p>The post <a href="https://ceomedium.com/sapphire-development-group-josephine-safferts-blueprint-for-success/">Sapphire Development Group: Joséphine Saffert&#8217;s Blueprint for Success</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Sapphire Development Group success began with Joséphine Saffert’s move from Germany to Nashville.</p>
<p>She built a vertically integrated real estate firm and creates opportunities for investors and local communities.</p>
<p>Today, her company develops residential projects and supports Nashville’s urban growth.</p>
<h2>Can you share more about your educational and professional background, and how have these experiences contributed to your success in the real estate development sector?</h2>
<p><span style="font-weight: 400;">I grew up in an architecture and design family in Stuttgart, Germany. I began working at 13 in a German architecture office. In 2011, a Nashville-area D1 school recruited me as a track athlete. In college, I studied finance and international management in college and have won financial awards. Soon, I began to focus on real estate investments upon graduation. Additionally, I have prior work experience in the European M&amp;A group at Deloitte and in Equity Research of a $1.3bn fund at an Asset Management firm in Franklin, TN. After college, I built a real estate development firm from scratch into a multimillion-dollar company. Ultimately, I live for improving the lives of others and increasing safety in our neighborhoods.</span></p>
<h2>How does Sapphire Development Group’s vertically integrated business model operate, and what strategies have propelled your rapid growth within the real estate industry?</h2>
<p><span style="font-weight: 400;">I built Sapphire Development Group as a vertically integrated firm. Investors receive a better experience when one trusted team supports their real estate needs. Moreover, my team delivers a one-stop-shop experience, from offering off-market deals and developing ground-up residential to helping others build and sell real estate portfolios. Investors receive hands-on support and access to off-market deals. In addition, our Realtor Team also protects development investments by handling sales. Sapphire &amp; Co. handles much of the real estate cycle in-house, which has helped the company grow quickly.</span></p>
<h2>Based on your experiences, what key lessons would you share with aspiring entrepreneurs, especially in navigating challenges and building character?</h2>
<p><span style="font-weight: 400;">Don&#8217;t ever quit. No matter how difficult something may seem, it&#8217;s worth the undertaking. Indeed, character is built during persevering tough times, and character is what will make all the difference in the world. For example, I believe the saying, &#8220;When the going gets tough, the tough get going,&#8221; is what makes for successful entrepreneurship.</span></p>
<h2>In what ways do you believe your vision for architecture and design, combined with an understanding of urban planning and human trends, has made Sapphire Development Group successful?</h2>
<p><span style="font-weight: 400;">My vision combines architecture, urban planning, and an understanding of human trends. Living in Germany, China, and New York shaped this approach.</span></p>
<h2>What have you learned about the importance of communication and authenticity in business, and how has this understanding shaped your entrepreneurial journey?</h2>
<p><span style="font-weight: 400;">I&#8217;ve learned that communication in business is everything. It&#8217;s vital as an entrepreneur to be able to communicate during great as well as during difficult times, whether that&#8217;s with investors, clients, or employees. Also, I have come to the realization that most people don&#8217;t know what they&#8217;re doing and that we all are just trying to figure things out as we go. Furthermore, we&#8217;re all in this human experience together looking for opportunities to grow, unfold, and be. The more authentic we are, and the more we feel connected within our community, the more successful our journey will feel as an entrepreneur.</span></p>
<h2>What personal skills and attributes do you consider critical for your success, and how have they helped you adapt and thrive in various circumstances?</h2>
<p><span style="font-weight: 400;">As a person, I&#8217;m very adaptable, open-minded, and durable. I&#8217;ve had to pivot and restart several times which has built character and perseverance. Also, I love learning and get bored easily so I try to stay super active in whatever I do. Finally, I&#8217;m a generally curious person; curious to learn about others and curious to figure out how to unfold my full potential in building businesses.</span></p>
<h2>Why do you believe mastering online marketing and diversifying business models is crucial for entrepreneurs today and in the future?</h2>
<p><span style="font-weight: 400;">I believe that attention is the new currency and that we, as entrepreneurs whether digital or more traditional entrepreneurs, need to learn how to market online well in order to stay relevant over the next 10+ years. I also love the diversification of business models within a business umbrella.</span></p>
<h2>Can you tell us more about the Sapphire Developer Academy and how it aims to empower real estate professionals with the knowledge to succeed in development?</h2>
<p><span style="font-weight: 400;">I recently launched Sapphire Developer Academy. I coach Realtors, wholesalers, and investors who want to enter real estate development. In this program, I share the exact strategies that I’ve used to build a multi-million dollar company and how they can too.</span></p>
<p><span style="font-weight: 400;">To discover more about Joséphine Saffert’s journey and Sapphire Development Group’s projects, explore these links:</span></p>
<p><b>Company Website: </b><a href="https://sapphiredevelop.com"><b>https://sapphiredevelop.com</b></a></p>
<p><b>LinkedIn &amp; Instagram Handles:</b></p>
<p><span style="font-weight: 400;">&#8211; LinkedIn: @josephinesaffert </span><a href="https://www.linkedin.com/in/josephinesaffert"><span style="font-weight: 400;">https://www.linkedin.com/in/josephinesaffert</span></a></p>
<p><span style="font-weight: 400;">&#8211; Instagram: @josephinesaffert </span><a href="https://www.instagram.com/josephinesaffert/"><span style="font-weight: 400;">https://www.instagram.com/josephinesaffert/</span></a></p>
<p><span style="font-weight: 400;"> &amp; @sapphirdevelop </span><a href="https://www.instagram.com/sapphirdevelop/"><span style="font-weight: 400;">https://www.instagram.com/sapphirdevelop/</span></a></p>
<p><b>More on Sapphire Developer Academy: </b></p>
<p><strong>Sapphire Developer Academy</strong></p>
<p><a href="https://academy.sapphiredevelop.com/developer-academy"><span style="font-weight: 400;">https://academy.sapphiredevelop.com/developer-academy</span></a></p>
<p><b>Podcasts Joséphine has been featured on:</b></p>
<p><strong>-Spotify Episode</strong></p>
<p><a href="https://open.spotify.com/episode/5vU2QrsBYqVsTlXmo0nhGW?si=BDwXOiSbQMSh6GE0YduZTA"><span style="font-weight: 400;">https://open.spotify.com/episode/5vU2QrsBYqVsTlXmo0nhGW?si=BDwXOiSbQMSh6GE0YduZTA</span></a></p>
<p><strong>&#8211; Spotify Show</strong></p>
<p><a href="https://open.spotify.com/show/3p1JTW0mx9auFQxns4vL7Z?si=lKEeBfBqQO6BbqPkvn1jew"><span style="font-weight: 400;">https://open.spotify.com/show/3p1JTW0mx9auFQxns4vL7Z?si=lKEeBfBqQO6BbqPkvn1jew</span></a></p>
<p>&nbsp;</p>
<p>The post <a href="https://ceomedium.com/sapphire-development-group-josephine-safferts-blueprint-for-success/">Sapphire Development Group: Joséphine Saffert&#8217;s Blueprint for Success</a> appeared first on <a href="https://ceomedium.com">CEO Medium</a>.</p>
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