• Breakthrough was founded by ex-Google executive and serial entrepreneur with backing from Senvest Capital
• Just three months from public launch, the company has already secured paying customers, including a multi-billion dollar turnover Fortune 500 manufacturer
• It aims to help scale B2B storytelling with continually learning, dynamic messaging powered by trusted AI

Wednesday, 12th February – Breakthrough, an AI self-learning B2B sales messaging start-up that only launched at the end of 2024, has already secured $600,000 in a pre-seed round and customers including Fortune 500 companies. Founded at the end of 2024 by ex-Google executive and serial entrepreneur Adit Abhyankar, the company’s AI technology learns from every customer interaction to build optimized messaging models that enhance sales effectiveness at every touchpoint – from initial prospecting through the entire sales funnel. 

The funding will be used to accelerate customer traction, expand use cases, and establish product market fit. The round was led by Senvest Capital, a long-standing backer of Abhyankar’s previous ventures over the past 20 years.

Some 82% of global B2B marketing decision-makers say buyers expect an experience personalized to their needs and preferences.1 To do that effectively takes time and resources. A lack of visibility into how messaging performs and struggles to continually stay in sync with customer needs contributes to a situation where companies cannot consistently create relevant, timely, and tailored communications.  

Breakthrough has secured the investment to address this core market pain point. It uses AI to improve and tailor the context and the prompt companies use in large language models to drastically increase the quality of the output. This allows for deep customization across personas and industries while preserving brand voice. 

It continually learns from every interaction, and does it all at pace: one customer estimated that a prospect research task that usually took three hours was completed in two minutes using Breakthrough.

 This appeals particularly to large organizations that have historically been more cautious about deploying AI in case it negatively affects their brand. 

 Kasia Komik, Marketing Manager Iberia at International Paper, said: “After exploring different ways to leverage AI in our activities, we have found that Breakthrough gives B2B marketing teams like us the perfect mix of predetermined campaign goals and automated customer research—allowing for scalable, high-quality, customer communication campaigns to be produced in no time. The integration of AI-driven insights with strategic marketing goals is exactly what B2B marketers need to run smarter, faster, and more targeted campaigns.”

 Adit Abhyankar, CEO and co-founder of Breakthrough said: “Success in sales depends on identifying the right people to sell to and convincing them to trust you to give you their business. This is what Breakthrough does, using AI to not just automate the research and thinking needed, but then rapidly and accurately produce the right messaging to tell each story fantastically well, while continually learning from every engagement. Having spoken to hundreds of businesses, we know there is a wide-open opportunity to help improve the quality of business storytelling at scale, with Fortune 500 companies already among our customer base.”

 Brian Gonick, Co-Chief Investment Officer at Senvest Management LLC, said: “Adit has significant experience in building businesses that solve genuine problems, while his time at Google gave him unique insights into the challenges companies face in establishing effective go-to-market systems and approaches. As investors we look for management teams that combine sector and technical knowledge with an innate ability to identify and solve customer problems, something Breakthrough’s leaders embody exactly.” 

 END

Notes to editors

https://www.forrester.com/blogs/7-ways-to-use-genai-for-b2b-personalization/ 

The post AI-powered self-learning B2B sales messaging platform raises 600k pre-seed round to improve the impact of every sales touchpoint appeared first on CEO Medium.

• To avoid falling behind competitors – The world is becoming increasingly digital, and businesses that don’t embrace digital technologies will be left behind. Customers are increasingly using digital channels to interact with businesses, and businesses that don’t have a strong digital presence will lose out.

• To strengthen security and cut down on security breaches – Legacy software is often outdated and vulnerable to security breaches. By embracing digital technologies, businesses can improve their security posture and protect themselves from cyberattacks.

• To remove the reliance on legacy software – Legacy software can be expensive to maintain and upgrade. By embracing digital technologies, businesses can move to more modern software that is more cost-effective and easier to manage.

Definition of Digital Transformation
Digital transformation is the process of using digital technologies to fundamentally change the way an organization operates. Different businesses will have different approaches to digital transformation, depending on their specific needs and goals. However, there are some common elements that are essential to any successful digital transformation initiative.

An organisation going through such change will need to review and implement a new way of operation as the process involves digitizing previously non-digital products, goods, or services, and revolutionizing how businesses interact and deal with their customers.

The goal of digital transformation is to improve efficiency, streamline operations, and create new value for all stakeholders.

Digital transformation is more than just investing in new technology. It is a comprehensive change that encompasses the way businesses operate, the way they interact with customers, and the way they use data.

Industry experts at Technology Services Group say that digital transformation is essential for modern businesses. With the right cloud strategy and solutions, they can help businesses to:

Digital transformation can lead to changes in company culture, objectives, and goals. These changes can be difficult, but they are essential for driving a company forward. Here are some key steps to consider when implementing digital transformation:

Transform Your Company Culture
For digital transformation to be successful, the entire organization must be on board with the change. This means that they must understand why it is happening, how it can benefit the company as a whole, and why they should be invested in it.

Change can be difficult for many people to accept, and in order for change to be successful, attitudes must also change.

Bring the team together to gather feedback and create a dedicated team to focus on the implementation of change.

Have a plan in motion

Once your entire organization is on board with the future change, it is crucial to outline how you will make it a reality within the business.

The reasons for wanting to implement change can vary, but they often fall into two main categories: fear of being left behind or a desire to be the leader in the market.

Regardless of the reason for change, a strategy will help it run smoothly. Whether you want to modernize outdated processes or create a more efficient way of working, a strategy will help you achieve your goals.

There is also the argument of letting customers have a say on the strategy, and looking to utilise data from consumers. Although customers could have a say, be wary of over-promising – they are customers after all, they are going suggest everything!

These questions are essential to answer in order to develop a clear and effective digital transformation strategy. By taking the time to answer these questions, you can increase your chances of success.

These are all important points to consider as part of a strategy, and if you have answers to those questions, it will give the implementation a stronger [BO4] chance of running smoothly.

Investing in Technology
Of course, digital transformation relies on having the appropriate technology and systems in place across the organization.

A strong IT system frees up your time and resources so you can focus on the success of your organization.

It is important to implement infrastructure and technology that can grow with your business. This will ensure that you have the appropriate level of service and avoid costly and disruptive migrations in the future. It will also ensure efficient and effective operations and accommodate your future growth.

By avoiding unnecessary and avoidable costs, you can help to ensure that digital transformation is a success.

Cloud services are essential for innovation and enable employees and stakeholders to access information and data from anywhere.

This makes working from home more efficient and beneficial for both employees and the wider business.

Investing in virtual storage technology is one way to save money on hardware costs, power consumption, and maintenance expenses. This is because virtual storage allows multiple servers and applications to be consolidated onto a single physical server.

Virtual storage is a more scalable and flexible storage solution than traditional storage. This is because virtual storage can be easily adjusted to meet changing storage requirements without the need for physical upgrades.

Turn plans into action
With all of this in mind, it is time to make digital transformation a reality across your business.

It is a process that requires investment of finances as well additional time from stakeholders. Ensure everyone is on board with the process, plan it methodically and invest in the technology you need.

Change can be scary and daunting, but it can also be good.

The cost of digital transformation is a small price to pay for the benefits it can bring.

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