Ruby Dhal is a content creator, entrepreneur, and bestselling author of five books (both poetry and prose). She shares raw and honest words about love, heartbreak, and healing with her social media following of over 500,000 people. Her posts get millions of impressions each week and her reach is constantly expanding.
People around the world are turning to Ruby’s content to find healing. Ruby has also written content for notable women’s health, wellness, and lifestyle magazines and is a guest on podcasts. When she isn’t writing, she hosts writing and mental health workshops and performs at poetry nights.
How Ruby Built Her Following
Ruby began sharing on social media in 2016. She initially began sharing as a way to deal with some difficult events in her life, but her words resonated with readers and she quickly gained a following.
In 2017, she self-published her first book. When it sold 350 copies in the first month alone, she was excited to see the initial success of her writing. Back then, Ruby didn’t have the following she has today. That initial success was an exciting sign of things to come. She put the proceeds from her writing into a bank account and used a portion of those proceeds to purchase Facebook ads. Those ads led to additional book sales.
Ruby has sold over 30,000 copies of her books this year, including 20,000 copies of her most recent work (which allowed Dear Self to appear on the bestseller list). She continues to write content about love, heartbreak, letting go, healing, and mental health, since her honest approach to these topics is what contributed to her success.
Today she is writing her sixth book, which will be an easy-to-digest self-help book. Ruby is also working on her first fiction novel, which will be a YA romance novel, revolving around the lives of two central POC characters from unique backgrounds.
In addition to writing, Ruby has started turning her ideas into YouTube videos, a monthly blog, and a newsletter. She also helps people through one-to-one healing sessions on Zoom. Ruby stays connected to local communities by hosting workshops at schools and universities.
Ruby is making the world a better place one word at a time. She says that if her writing can help one person, it’s all worth it. Feedback from readers who have found healing through her content gives her energy and fuels her purpose.
Ruby’s Roadmap to Success
Ruby worked hard to create the business she has today, so she knows others can do the same when they’re willing to put in the hard work. Her biggest piece of advice to aspiring entrepreneurs is that each person must find their purpose and run with it. Ruby discovered early on that writing and helping others was her purpose, which led to the work she does today.
She recommends that people who need to keep working a job to finance living expenses should give themselves an hour every day to work on their business idea. They should spend time investing in skills every day. To finance their idea, they should set aside a little money and create a budget to guide their investments in the project.
Ruby reminds aspiring entrepreneurs to leverage the power of social media. It is one of the cheapest and fastest ways to get the message out about a brand, so it cannot be ignored in the business plan of any budding business.
She also encourages people to create a 5-year or 10-year plan and break everything down into tiny steps. Those steps will become a personal roadmap to success. When a person carves out the time and puts in the hard work, their entrepreneurial dreams can become a reality. Anyone can make a living doing what they love most when they put in the hard work and treat it like a career, just like Ruby has done with her writing.
