Jason Priest is a registered nurse, personal trainer, and fitness nutrition specialist and he specializes in helping busy Dads and professionals re-define their Dad Bods with sustainable health solutions. Jason has been called the Dad Bod Destroyer and is well known for helping high performers achieve great health. Jason has built his business from the ground up and is on a
mission to change the lives of 1,000,000 men while making an enormous impact on the obesity trend in our country.
What is your entrepreneur story? How did you come about building your business?
I am happy to share! I spent the first 6 years of my career working in an intensive care unit as a registered nurse and during that time I saw some extremely scary and disturbing things. Many young people, some as young as in their mid-30’s, were losing their lives or having open-heart surgery after procrastinating with their health for too long. The extra 30 or 40 pounds they were carrying around over the last 10 years were catching up with them. It was during those years when I realized how serious the obesity epidemic in our country truly is.
Later in my career, I got into corporate wellness and became a personal trainer and fitness nutrition specialist, and developed an extreme passion for fitness and nutrition. After years of trying all types of different diets and strategies, I discovered a way to be able to eat all the foods I love while still maintaining a fantastic physique. It was during this process that a light went off in my mind. I decided I wanted to help other men do the exact same so they could be around to watch their children grow up to do amazing things and avoid becoming a statistic. That is when I started Dad Bod Health and now I am on a mission to change the lives of 1,000,000 men.
What is your business model — how were you able to grow so fast?
My business model is quite simple and I believe that is why I have had the success that I have had. I offer programs at all different levels based on each person’s individual needs. I offer a variety of online courses, fitness programs, and fully custom programs so I can meet people where they are at in their fitness journey. I also started The MAN UP Community which gives men of all different fitness levels a place where they can go to get support and accountability. Within The MAN UP Community, these men have access to custom meal plans, stress management resources, the Dad Bod Health fitness app to track their progress, a weekly newsletter with up-to-date men’s health information, and most importantly an exclusive accountability group of like-minded men trying to become the best version of themselves. In my experience, there is nothing more powerful than the support of a community all looking to become the best version of themselves.
Can you give me an overview of who you are, what is your educational or overall background? What are some of your achievements?
Absolutely! I am a husband and a father to the best son on the planet. I am extremely passionate about fitness, nutrition, and all things health. I believe my purpose is to help other men realize that living a healthy lifestyle doesn’t have to be complicated. I am a registered nurse, personal trainer, health coach, and fitness nutrition specialist. I take pride in being almost 40 years old and being in the best shape of my life. I have been featured in Men’s Health and Weight Watchers and I have contributed to several publications such as Future Sharks, On Mogul, Kinja, Mel Magazine, and The Olive Oil Times. I am also the host of THE Dad Bod Pod podcast and have made guest appearances on many different podcasts.
What have you learned through your experiences as an entrepreneur that can be used by aspiring business individuals?
The entrepreneurial journey is certainly not an easy one. But nothing worth doing is easy. So I have learned to embrace the struggle. Just like with fitness. If you put in the workday in and day out it will eventually pay off. There are times when I don’t feel like making a post or a video. There are times when I don’t feel like putting in the work. But that is what it is all about. Putting in the work whether you feel like it or not. I once learned that an average video will outperform no video every single time. That stuck with me and now I just show up every single day. I also learned that people want the real you. So I try and be as real as I possibly can. I am fully transparent about my journey and that in itself has inspired many people in my life.
What makes your business so unique and successful?
I think the one thing that makes my business model unique as well as successful is my approach. I firmly believe most men simply want to feel better. Of course, it is easy to say you want a 6 pack or you want to look like an Instagram model. But at the end of the day most men just want to feel better, look better and gain confidence during the process. So my approach is unique because I coach and teach the blueprint for sustainability. If it is not sustainable it is likely a short-term fix instead of a long-term solution and that is not what I want for other men. I strive to teach them a simple structure to follow that makes living a healthy lifestyle very reasonable and many of my clients actually tell me they never knew it could be this simple. I place a large emphasis on mindset as well as sleep, stress management, and many other things that add up to the big picture. Once they get everything dialed in it becomes like clockwork and they can continue these healthy habits long term because of how simple I make the process.
What have you learned through your journey as an entrepreneur?
I have learned many valuable lessons throughout my journey as an entrepreneur and I am sure I will learn many more along the way. Being an entrepreneur can be a scary journey but when you are as passionate as I am about helping others it just becomes part of who you are. Long hours, working on the weekends, sacrificing family time, sacrificing time with friends, and many lonely moments as you try and figure everything out can be overwhelming at times. But when I feel the most pressure I operate at my best. I try and stay focused on my mission of reaching the lives of 1,000,000 men and knowing that I may be the reason they are able to extend their lives and watch their children grow up to do great things. That is pretty powerful and is a major motivator for me to press forward when times get tough. Building a business doesn’t happen overnight and we are all on our own individual journeys. But as long as you show up every single day and put in the work eventually your results will pay off.
What skills and attributes make you as successful as you are?
My passion for health and fitness, as well as my passion for helping others, are key factors in my business having the success that it has. I genuinely care about other people and I always try and over-deliver. My goal is to provide as much value as I possibly can to the world and give other men the tools needed to become the healthiest version of themselves. I work extremely hard to create engaging content so my audience can get the maximum benefit in the least amount of time. We live in a busy world and it is easy to put your health on the back burner. So I am very passionate about creating real sustainable solutions so even the busiest people can implement healthy habits into their lives and benefit long term.
Why is online business, marketing, etc important?
Online business and marketing are important in my industry because it gives me the ability to reach people I wouldn’t normally be able to reach if the internet didn’t exist. I can literally help any man in the world who has an internet connection. An example of this is The MAN UP Community I started and some of the people who are in the community and doing very well. They live in the UK and still benefit greatly from the support and resources available in the community. When I found out people overseas were benefiting from all of this value it made me extremely proud and grateful that the internet and social media exist so that I can make the largest impact possible on the obesity trend in our country as well as the world.
Is there anything, in particular, you’d like me to add in the articles?
Just as my Men’s Health feature points out I was once overweight and out of shape. That was a very hard life to live and I never want to go back there. I am 5’10” and at the time I weighed 232 and had zero energy, low back pain, low libido and became sick and tired of being sick and tired. Again, that is a hard life to live.
Now I am 172 pounds and in the best shape of my life. I tell you this because being fit and healthy is also a challenging life to live. But at the end of the day, we owe it to ourselves, our only body, to work toward becoming the healthiest and best version of ourselves. Life is too short to procrastinate with your health and when you realize that life is hard regardless, you owe it to yourself to take responsibility for your life, hold yourself accountable and make decisions today to make your future self proud.
Social Media
Personal Website: www.dadbodhealth.com
Instagram: www.instagram.com/dadbodhealth/
