A trusted community leader and entertainment attorney, Jasmine Johnson is the co-founder of Bloom, a non-profit organization committed to catalyzing the personal and professional growth of women. Her brand is centered around the empowerment of women.
Tell us about who you are and what you do.
I am an Entertainment Attorney and Entrepreneur based in Atlanta, Georgia. My career is dedicated to helping creatives and brands make sound legal decisions. My legal experience is rooted in commercial transactions; I’ve closed over $132 million in corporate acquisitions. I negotiated and drafted celebrity talent agreements, endorsements, television show sponsorships, and advised billion-dollar brands. In 2019, I wrote the “Quick Guide to Business Plans” to help clients develop a business plan to generate a lucrative business. Above all my biggest accomplishment is founding Bloom.
Tell us how you created this brand and what was the sole idea behind it.
I created Bloom with my best friend Rashida. Bloom is the flower that blossomed from our friendship. Bloom is a space where professional women can safely be themselves and receive resources to navigate the world as a modern woman. Bloom has over 70 members nationwide and awarded a grant to support women-owned businesses affected by Covid-19. Our goal is to support women personally and economically, so they are able to make the best decisions for themselves. Just last week we hosted a Mental Health Summit with over 97 guests. That tells me what we are doing is needed. We are planting seeds of resilience and hope to overcome Covid-19.
Why does it matter to you?
I grew up around strong and incredibly resilient women. As a young girl, I was always taught that I was able and capable of doing anything I imagined. Though I was empowered at home, navigating the world felt staunchly different than the encouragement I received. Many of my friends were all expressing the same things about our experience as woman-professionals. Metaphorically speaking, our moms and grandmas haven’t sat at the tables we were at. The stories of imposter syndrome and performing twice as well to be considered equal, that made me realize we have to support each other through this. I love the space Bloom has created for women.
Explain the challenges you went through while you were working on brand creation. What are the challenges you go through on an everyday basis? Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?
Bloom currently operates 100% off the contributions for donors. In the year since our inception, we have raised thousands of dollars. In one year, we have provided mentoring for teens in Atlanta, clothing to survivors of domestic violence, awarded a grant to a woman-owned small business, honored female entrepreneurs with a networking brunch, and developed a mental health summit. And there is still more work to do. Our 2021 plan includes (1) Mock Interviews to help with job opportunities; (2) Eviction Legal Defense Fund; (3) “Business is Blooming” – Entrepreneurship Seminar; and (4) Bloom Scholarship. We have the drive. We have the will. But we need the financial resources to fund these programs to help women. All donations are Tax Deductible. You can donate to Bloom here. [Link: https://www.paypal.com/paypalme/WomenThatBloom]
What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?
The story of Bloom is one of resilience – blossoming despite your surroundings. Man or woman, resilience is within you too. You can absolutely do anything you put your mind to. Be courageous and know you are supported by family, friends, and network.