Evan Rosenberg is the Owner of Powerhouse Prints (PH Prints LLC), a company that produces high-end promotional products and branded merchandise at affordable rates for start-ups and large corporations. Along with running day-to-day operations, he oversees the sales team, client relationships, marketing initiatives, and product ideation.
Evan honed in on his skills by working and investing in the hospitality space for over a decade. His career path has included previous ownership of Atwood Your Service Hospitality Group, the parent company of New York City restaurants Atwood, Kitchen & Bar Room (982 2nd Avenue) Shay & Ivy (39 W 24th Street), and Sir Henri Penthouse Rooftop & Lounge (37 W 24th Street). Additional past work included companies such as the Morgan’s Hotel Group, Paige Hospitality Group, The Lure Group, and Black Tap Craft Burgers & Beer. Evan also oversaw a startup company, VenueTap, until 2014 when Joonbug acquired them.
Evans’ entrepreneurial spirit, including his keen ability to network and connect people, has also led him to find fulfillment in working with charitable organizations. In November 2019 he founded the 333charity, a foundation working in partnership with the UJA Federation to fund meals for the 36,000 Holocaust survivors living in New York, 40% of whom are living in poverty. He previously sat on the board for AC4C, a 501c-3 non-profit organization dedicated to raising money for other charities that provide research, care, treatment, and education for children with cancer. In 2017, recognizing his entrepreneurial spirit, Evan was invited to join Steve Madden’s Self Made Men campaign to inspire and support other like-minded entrepreneurs.
Tell us about who you are and what you do.
My name is Evan Rosenberg. I am the founder of Powerhouse Prints, a company that produces high-end promotional products and branded merchandise at affordable rates for start-ups and large corporations. Along with running day-to-day operations, he oversees the sales team, client relationships, marketing initiatives, and product ideation.
Tell us how you created this brand and what was the sole idea behind it.
In 2018-2019, I was consulting for multiple brands including various companies that provided branded promotional products. When the Covid-19 pandemic hit, most of my clients were put on hold and I began working on 333charity, a non-profit organization I founded in 2019 to raise money for Holocaust survivors living in poverty. While shopping around for affordable branded materials to ensure maximum proceeds went to supporting the charity’s mission, I was introduced to a multitude of people both domestically and internationally in the promotional and merchandising sector.
After much research, I took it upon myself to find the best items to support the mission behind my non-profit. On this journey, and after months of extensive research, Powerhouse Prints (PH Prints, LLC) was born. I took this newfound knowledge and connected with some of the best sourcing partners, decorators, and industry veterans to establish trustworthy connections and build relationships with companies like The Empire State Building (Empire State Realty Trust), Tao Group, e11even, Starr Restaurant Group, FuckJerry/Jaja Tequila, The Chainsmokers, & more. We now have a growing list of clients that includes over 100 brands.
Go in detail and tell us about how your brand works. You may keep this from the audience’s perspective.
We create branded promotional products for our clients using our experience to execute on each of their initiatives. Powerhouse Prints does everything for custom product ideation through execution and delivery of the products.
What is your giveaway idea through this interview? Highlight something that may interest the readers on a one to one basis.
We are helping brands gain exposure through creative ideas and high quality and affordable products.
Explain the challenges you went through while you were working on brand creation. What are the challenges you go through on an everyday basis?
Challenges include/included finding the right team, managing expectations of customers and employees, winning the trust of customers over our competition, scaling up, and more.
How do you manage your finances through the services you offer. Any fundings etc received?
I started the company by loaning it $10k to get off the ground with accounting/legal and start-up fees. I was able to pay the load back within 3 weeks after becoming profitable.
Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?
The most important thing to me with the future of the business is ensuring that I continue to grow and find happiness through my work. This means having the financial stability to support myself and my family, create and maintain meaningful relationships, and ultimately help other people through my work and experiences.
What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?
A business is an idea that is going to make someone’s life easier, the best one’s are often formed out of frustration. 2021 will bring a plethora of these ideas amidst the pandemic. Lean your inner circle in addition to other successful entrepreneurs to grow and become a great leader. Tony Hsieh may have said it best, “Imagine a greenhouse where at a typical company the CEO may be the strongest and tallest and most charismatic plant that all of the other plants try to become. I think of myself more as being the architect of the greenhouse and all of the plants inside with flourish and thrive on their own”. When forming a business, follow a sound philosophy that you believe in. Find people who have experience in your industry and others that can bring in fresh ideas and shake things up; the pandemic has brought about a large pool of skilled talent due to the high unemployment rates. Learn from your failures though don’t harp on them. Most importantly, have a lot of fun at it.
Get in touch with POWERHOUSE PRINTS on WWW.PHPRINTS.COM
instagram URL : www.instagram.com/phprintsllc
