Co-owner of a massive German digital agency, Eric Steigner knows how to help companies grow. The digital marketing and entrepreneur uses his knowledge and experience to analyze, dismantle, and rebuild scalable systems for businesses which help them enhance their bottom line via growth and profitability.
Hi Eric, can you tell us a bit about yourself and what you do?
I´m Eric Steigner, an entrepreneur and digital marketing consultant from Germany. In the last 3 years, I´ve been part of the biggest webinar project in Germany. We helped scale one of the most influential digital franchise companies in Germany to 7-figures.
I’m also the co-owner of the biggest agency program in the country. I´m the strategic head behind some of the biggest advertising campaigns in Germany. What I do is pretty simple: I look at existing businesses, break them down into simple building blocks, and put them back together in a more profitable and scalable way.
How did you create your brand? What inspired you?
I started my journey back in 2018 as an IT Student at a university, while working part-time at a grocery store, making 450€/month. I tried every business model in the books. Nothing worked for me. My motivation was never money – I´ve always wanted an independent life. Just my rules – doing what I love, when and where I want.
Fast forward a bit: I dropped out of university 2 times. Met my first business mentor (the founder of an 8-figure weight loss company in Germany) and decided to work for him in Bulgaria.
I got insights into big 7- and 8-figure projects quickly, and was managing 6- figure ad campaigns after just 2 months. I felt like a sponge – absorbing every piece of information I could while developing a big skill set.
Fast forward again: I started a new project on my own and got my first clients. I was shocked! The principles that I was used to, along with the knowledge and standards in building an offer that works, creating viral ad campaigns, and writing killer copy… were just not there. Things that I thought everyone knew about…were hidden gems for most of my clients.
That’s where I realized that entrepreneurs are the only people that can change the world. Because of that, I have to share my Insights with as many entrepreneurs as possible.
How does your brand work?
I mostly work with Entrepreneurs that already have an existing offer/service. I take a look at their whole business, break it down into simple building blocks, optimize every single one of them, then put them back together in a more profitable and scalable way.
I teach them how to look deep into their market, finding their audience’s deepest, most hidden fears and wishes, and how to create an offer that will sell like crazy. After that, we set up traffic campaigns on Facebook, Google, and YouTube, and scale them through the roof.
Do you have a giveaway idea to help our readers?
Business doesn’t have to be complete chaos. It should be simple and fun. My clients make more money, sleep better, experience better relationships, and know exactly how to scale to the next level.
What challenges did you face while building your brand? What daily challenges do you face?
A challenge that I struggled with for quite a while was my age. I´m just 22 years old and most seasoned entrepreneurs think that I´m too young to know anything about business. And normally, I would agree…if there wasn’t my first mentor. I got the chance to skip 3-5 years of learning and went directly to managing 6- and 7-figure projects and spending 5-6.000€/day in ads. My results speak for themselves.
How do you manage your business finances and funding?
I started from scratch, working for 450€/month and reinvesting every penny. For the first 9 months, I didn’t make any money. 97€ a month went into my funnel building software and 350€ into ads. There was nothing left for more than 9 months. Working 12-14h a day, 7 days a week. Skipping parties and losing some friends. But in the end, it was worth it. I’m currently making 6-figures a month doing what I love – having awesome people around me. I’ve got several employees and my business is fully automated.
What’s your future vision for your brand? What’s your next level dream?
Entrepreneurs can change the world – so I want to help where I can. Provide them with everything I know about building and scaling a digital business. I know how hard business can be – especially at the beginning. So I want to personally help at least 10,000 entrepreneurs build and scale their business and live the life they have dreamed of.
Do you have a message for those looking to create something of their own and make a living from it?
If you have a dream – stick to it. It will be hard, you will struggle, there will be people blocking your way…
But in the end: It will be worth it. I will be happy to help you on your way.