Cameron Morey is the founder of LightUp Masks. He turned a creative idea into a successful e-commerce business.

From idea to business

Cameron studied electronic media management before choosing entrepreneurship. In 2014, he saw an LED mask at a trade show. No store sold a similar product, so he made one by hand.

He listed three masks on eBay. They sold within one day. Next, Cameron increased production and built LightUp Masks into a full-time company.

Business model

LightUp Masks uses private-label e-commerce and custom product design. A manufacturing partner produces masks to Cameron’s specifications. The company promotes products through social media and influencer marketing.

The catalog now includes many light-up masks and costume accessories. Cameron also explores supplements, fitness products, and live events.

Education and achievements

Cameron studied business and marketing while attending college. He later focused on his companies. Before age 22, he created start-ups, developed products, and published mobile apps.

His products became popular on Amazon and Etsy. They also appeared in films, television programs, and music performances.

Lessons for entrepreneurs

First, keep going through setbacks. Next, solve problems quickly to protect cash flow. Finally, learn from both strengths and weaknesses.

Why the brand stands out

Cameron designs custom LED products and listens to customers. His graphic design, website, and marketing skills reduce costs and speed up growth.

Online business matters because it reaches niche audiences at a lower cost. Read more CEO Medium interviews about creative founders.