Cameron Morey started off in college studying Electronic Media Management and discontinued his admissions over the pursuit of his ultimate dream of being a business owner. That all started when he customized his first mask by taking his imagination to the craft table. He decided to see if people would be interested in his masks by first selling only 3 on eBay which sold out within a day! He added more to the quantity and from there it became a full-time position. Right now he has currently invested in Esports Mix all-natural focus supplement for gamers expected to launch Mid July and Vibe nutrition which is a CBD fitness brand expected to launch late July. Another business venture that he is working on is an events company that is tied to his LightUpMasks brand. He is expecting his first rave event to be on August 31st at Catch One LA.
Tell us something about yourself?
I am a very motivated, driven, and outgoing millennial that strives to be very successful in business. I absolutely love to go out and party with friends on the weekends to keep my lifestyle balanced.
What is your entrepreneur’s story? How did you come about building your business?
I first had the idea of creating a mask using LED lights when I attended a Halloween trade show back in 2014. When I was attending the show, I saw a mask using a similar concept of stringing LED el wire through the mask to create a design. I liked the concept so much that I went online to try to buy one of these masks and there was no place that it could be purchased. I decided to make them by hand and list them for sale online. My friends and I ended up making thousands of these masks by hand for the Halloween season that year. I realized that this product had huge potential and I turned the idea into a business. After my first season owning the business, I partnered with the manufacture, and Light Up Masks now offers over one hundred unique light-up masks and costume accessories on our website.
What is your business model — how were you able to grow so fast?
Our business is a private label e-commerce business but the products are custom and we found a manufacturer to produce the masks up to par with our specifications in design. Our marketing strategy is mainly social media ads as well as influencer marketing.
Can you give me an overview of who you are, what is your educational or overall background? What are some of your achievements?
I attended CSUN up until my last couple of semesters before I dropped out to pursue business full time. My intended major was Electronic Media Management emphasis on producing. While attending school I took business and marketing classes to learn the foundations and basics of doing business. My main achievements are from my business; I have created and funded two start-up companies, developed and manufactured products, and published two mobile phone applications before the age of 22. Creator of the second most sold costume mask on Amazon.com and Etsy.com two years in a row. Ranked number one product of the month on Amazon.com and achieved the Best Seller award four times on Etsy.com. My products have been featured in movies, television, and most recently seen in Chainsmokers music videos and live on tour.
What have you learned through your experiences as an entrepreneur that can be used by aspiring business individuals?
Never give up no matter what hardships you find yourself in. I have learned the challenges and rewards of owning your own business. Don’t let the issues that you come by affecting you longer than a day because you need to start problem-solving and handle the issue first hand in order to prevent monetary losses.
What makes your business so unique and successful?
Our products are custom made and designed by myself. We use LED lighting in unique ways for costumes, masks, and other apparel. We stand out from our competitors but always striving for innovative concepts while keeping customers happy. We are also very involved in our community by featuring our customer’s content on social media.
Learning a lot about myself and personality. Mainly my strengths when it comes to business and of course I learned a lot about my weaknesses as well. But it made me a better person in my personal life as well. I have learned a lot about patience and I applied that towards my personal life.
What skills and attributes make you as successful as you are?
Skills with graphic design, photoshop, and website/logo design have really helped me save a lot of money. Marketing and social media expertise really helped grow my business fast because I didn’t have to spend time learning it.
Why is online business, marketing, etc important?
You can reach a wider audience for a lower cost and target a niche demographic vs. relying on traditional word of mouth only.
Cameron Morey and his executive assistant Brigitta Benitez started off as friends and he hired her as his executive assistant for managing and helping him with all his businesses. They are expecting the first rave event to be on August 31st at Catch One LA.
