Amber Farooqui is a 20-year-old Entrepreneur, Boss Babe, and Bestselling Author. While she started her career as a fitness coach in 2018, she’s since transitioned into helping others. Her goal is to help other business owners grow through business coaching and consulting. Self-development and helping others is an important part of Amber’s focus.
Her book, “Finding your FIT” (a #1 new release for Teens and Young Adults) is available on Amazon and speaks on self-development.
Tell us about how you started your business and a little more about yourself.
I am a full-time student at DePaul University, and currently, a Junior majoring in Marketing. On the side, I started my own business where I currently help other entrepreneurs, influencers, startups, small business owners evolve with branding, organic marketing, and of course mindset help. I offer services for 1-on-1 coaching or consulting for the business owner and team members
What inspired you to create your brand? What is the idea behind it?
I started as a fitness coach. I always wanted to help people feel confident and make an impact on their lives. After some time, I started to lose my passion for fitness. It stopped being fun for me.
Throughout the couple of years that I coached fitness clients, I shared my story of growing my brand/business with tons of strategies I’d learned. I spoke of experience and utilizing social media to make money.
People started coming to me and asked how‘d made money online. They were surprised that being this young, I still was able to do so well. I thought about it and realized I could literally help others do what I did–and even better and faster.
I always loved entrepreneurship and the business side of things, because I was surrounded by entrepreneurs and business owners my entire life. It was in my blood. I wanted to become just like them and change lives.
I was able to do that with fitness coaching but I didn’t want to stop there. I needed more to fulfill me. I knew that the #1 struggle for people is starting. because being a beginner is never easy. It doesn’t matter whether you’re in fitness or any other business, it’s hard.
I didn’t have anyone to guide me, so I want to be able to do that for others showing them how to properly build something for themselves. With that in mind, I started business coaching and consulting to help others build their business up and create an impact just like I wanted.
How does your brand work?
All my clients go through a process when they want to work with me. I don’t want to take a client that I can’t help or doesn’t align with my vision. I hop on multiple phone calls and we figure out if the client is a good fit for me, and if I am a good fit for the client. If it feels right, we start working together.
For 1-on-1 coaching, I offer different levels via a month by month program. I offer mentorship as well. In these levels, I offer brand strategy sessions that help brands and entrepreneurs with goal setting. We create a 90-day roadmap that shows you exactly how to break down your goals into actionable tasks/steps so you’re moving the needle every day. It includes content creation brainstorming to help you create a solid content calendar each month, as well as how to acquire clients through strategies like copywriting, offer creation, sales, mindset, and more.
When I consult, the business owner, team, and I meet up and have multiple sessions on basically the same things, but more specific and in detail. Both services have received excellent feedback and have gotten positive results thus far.
Do you do a giveaway?
All my clients from now on will receive a free book personally from me with a note inside.
Explain the challenges you went through while you were working on brand creation. What are the challenges you go through on an everyday basis?
There are so many challenges. Switching from a “fitness” chick to a “business” woman took a lot of change. It was challenging because I’d already built my brand as a fitness person.
As I transitioned it was hard to get people to take me seriously at first, but once I started taking on clients it was a game-changer. I still struggle with being so young and owning my own business helping people who are older than me with their business. But, I have lots to offer and once they hire me, their business will flourish.
How do you manage your business finances?
My pricing is currently quite affordable due to COVID circumstances. I try to be fair with everyone looking to grow and better themselves. I do offer payment plans if that is needed.
Tell us about your future vision. What is your dream about taking your brand to the next level?
My future vision is being a full-time coach/consultant and helping all sorts of businesses and entrepreneurs grow and scale. I want to be able to help as many people as possible because I know that there are so many great ideas out there.
It’s just action and a little push they need to get started. I want to be the one to help change lives and make the world a better place with fair coaching and consulting. I want to build an empire at a young age, and being a middle eastern woman, I want to show everyone that it’s possible.
What message do you have for those looking to start a creative business and make a living through it?
I want to tell them that it is not easy. It takes a lot of discipline to create something of your own and make a living through it, but it is definitely worth it. It gives you freedom, and you feel more fulfilled in the end. If you want help, let me know and we’ll get you started.
Amber Farooqui Coaching and Consulting
Website: www.amberfarooqui.com
Instagram: www.instagram.com/amberfarooqui
