Perhaps you opened a business in retirement so that you could stay productive, earn some extra income, and keep pursuing your passions. Now, you’re trying to figure out how to connect with more customers. It’s time to improve your approach to marketing!
CEO Medium shares a few tips to help you enhance your marketing strategy, like studying for a business degree, partnering with other companies, and leveraging social media.
Consider Going Back to School
Lots of seniors actually choose to go back to school during retirement – and if you want to learn more about business management and marketing, this might be the right choice for you! You might want to earn a bachelor’s degree in business, marketing, accounting, or communications. By enrolling in an online program, you can tackle your studies while building your business! Look into colleges that have special programs for senior students.
Form Business Partnerships
Partnering up with another local business for a marketing campaign can be mutually beneficial. You’ll be able to network and appeal to each other’s customer bases. It’s important to partner up with a business that doesn’t directly compete with yours – instead, they should offer complementary products or services that your customers would also enjoy. When it comes to partner marketing, New Breed recommends establishing mutual goals and providing clear reporting so that you can ensure that the campaigns are benefitting both parties.
Use Social Media
Social media is a powerful marketing vehicle! Creating accounts on popular social media platforms will give you the opportunity to promote your business for free. Lots of business owners love social media marketing because it costs nothing to set up accounts and share content about your products and services!
To grow your business’s following across different platforms over time, MarketVeep suggests creating short, educational content, and maintaining a consistent posting schedule. If you have room in your budget, you may want to hire a social media manager to oversee your accounts. This will free up more time in your own schedule!
Give Out Freebies
If you want to reward your customers and thank them for supporting your business, hand out freebies once in a while! You could give out free samples of new products around the holidays, include fun stickers with a customer’s first purchase, or hold a contest so that people can win certain products or services. If you’d like to give out branded merchandise, you can order t-shirts, bumper stickers, mugs, or pens with your company’s name and logo.
Print Marketing
Today, lots of businesses emphasize digital marketing and invest heavily in this area. But don’t assume that print marketing is out of style – it’s still a fantastic way to reach people, especially those who don’t spend much time online! By neglecting print marketing, you might miss out on chances to advertise to customers who aren’t on social media.
Which print marketing methods deserve your attention? You might want to put up flyers in local businesses, hand out business cards, or take out a print ad in a local newspaper or magazine. You may also want to get in touch with local journalists who are interested in talking to senior business owners.
Stand Out With Attractive Signage
Whether it’s inside your business in the lobby or outside, don’t underestimate the value of attractive signage. It can be the key to making a great first impression on your clients, so choose something classy. You can start by finding metal letters for signs, which are available in a number of materials including aluminum, brass, bronze and stainless steel.
If you’re running a small business in retirement, you can build a loyal customer base through effective marketing and top-notch customer service. It takes time – but with consistent effort, you’ll notice increased sales! Whether you’re interested in taking college marketing classes, hosting giveaways, focusing on print marketing, or using stand-out signage, these tips can help.
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