Alana Lima is an online business and sales coach for soulful, women entrepreneurs. Her specialty is helping women craft and grow profitable businesses online based on their unique gifts and skillsets. She helps most of her clients build and sell online programs, so they can make a living doing what they love most! She has helped clients build authentic businesses and go from 0-10k months organically.
Hi Alana, can you tell us more about yourself and what you do?
I consider myself an impact-driven entrepreneur. My mission is directly tied to the impact I create through my business. I help as many women as I can to connect with their purpose. Together, we do this while building authentic online businesses that allow them to help others. In turn, this gives them the freedom to create their ideal life!
I believe when we’re happy in our life and work, we naturally do better for others and the world. The women I work with are also impact-driven. It’s not so much only about the impact I make through my work, but helping others make bigger impacts in their communities. I love the ripple effect.
How did your brand evolve?
My brand has evolved a lot. I was 15, and the idea started with a high school project. It turned into a passion project, hobby, and eventually my full-time business.
I’ve always been drawn to entrepreneurship. I grew up with my dad being an entrepreneur, working for a startup company, and then getting a BA in business management. But, there was also a side of me that was spiritual, purpose-focused, and holistic. I never thought these 2 sides would integrate, so I always kept them separate. I used to be a brand manager and a holistic health coach. I realized I was helping all my clients build their own brands based on their unique callings. That’s when it clicked. I felt that little voice in my heart telling me “this is it. This is what I want to do.”
From that realization, I Invested in business coaching and training, then started building skillsets to help others. Now my business has generated 10k+ months while helping women build businesses. I get to help clients do what they love, along with helping them reach big 10k+months, too.
Tell us about how your program works.
I work with clients both in my group programs and 1:1, depending on where they are in their journey. Either way, we set up action plans and strategies based on their vision for their life and business. I help support them as they build, launch, and close clients into their offers and services.
The best way to know how we would start is to jump on a breakthrough session with me. During the call, we look at what’s the next big move for them, then take it from there.
Explain the challenges you went through while you were working on brand creation.
My biggest challenge when starting has been not knowing what steps to take (which is why I help others with this now). Investing in the wrong things (oops), and implementing systems to help my business function more easily were a lot to figure out (talk about burnout). Thankfully I’ve gone through lots of trial and error. This allows me to help my clients not make the same mistakes I did!
How do you manage your money, so that it supports your business growth?
For the past year, I’d say that I’ve re-invested about 90% of the profits back into my business. That alone has been over 30k in just coaching and training. I strongly believe in investing in ourselves, specifically if we are already all skin in the game. I love to learn and build on the skills I already have, both for myself and my clients.
Tell us about your future vision. How far do you want to take it? What is your dream about taking it to the next level?
I am really open to going with the flow and allowing my brand to grow in different directions. As long as I am staying true to myself and the feeling of joy in the process of growing, I trust I’m on the right course. With that being said, I am excited to start hosting more live events, retreats, and transformational experiences in person, since all my work up to now has been 100% online. Another dream is to open a charity that supports women in underprivileged places. I’d love to have the resources to also be an entrepreneur in their life and community.
What message would you like to give to those who have a plan of creating something of their own and making a living through it?
Start now. There is no such thing as the perfect time. Also, know that it’s always going to feel scary. Taking the leap takes courage, but you’ll regret it if you don’t. This is the truth, most people I know who are entrepreneurs will tell me their only regret is they wish they started X months/ years ago when they first felt the impulse to do it.
Get out of your own way and look for the support you need to get to where you want to be. I say this with the best intentions because I wish someone would’ve given me the same push when I was hesitating.
Where to find Alana online
Instagram: @radiatebliss
Website: www.radiatebliss.com
